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Best Practices to Sell and Merchandise on Amazon

Best Practices to Sell on Amazon

Setting up an Amazon account is easy. See a quick guide here. For as little as $39.99/month, you can start your own Amazon seller account. Seller central is straight forward, and sending your product to Amazon (FBA) makes the entire experience easier. 

Amazon works great for sellers who are:

Dropshippers – a seller who uses another warehouse ship the products to their customers without having to see the product.

Resellers – a seller who purchases items to resell using Amazon as a platform to sell.

Brand Names/Private Label sellers -a seller who creates an original product on their own. 

Managing inventory is easy using Amazon Seller Central. ASC will help keep track of your items and can alert you when you are running low.

Best Practices to Sell on Amazon

Many successful stores have come from selling on Amazon. Private label is the best way to get your brand known since Amazon does most of the advertising for you. If marketed correctly, and you can see 1000s of sales a month. Many multi-million dollar brands have started by selling on Amazon. Whether you manufacture your own items or resell, you can find plenty of success on Amazon. There are millions of shoppers on Amazon right now, and your product can be shown front and center to these many potential customers. The average consumer is more likely to buy from Amazon because of their protections for buyers and sellers, as well as fast shipping with Amazon Prime. Shipping your products to be Fulfilled by Amazon (FBA) will ensure your customer receives your product quickly, most Amazon Prime customers purchase items from FBA.

TIPS TO SUCCESS

Great Keywords – Using programs like Helium 10 and Jungles Scout can help you craft the perfect title and description to get your product the exposure it needs! Using strong keywords can help get your listing attention without paying for ad services. This is one of the most cost efficient ways to get attention to your product.

Beautiful Pictures – Having great images can boost sales as customers tend to buy with their eyes. It is better to have more pictures and a video if possible. Infographics can help customers decide whether they found the right product or not. Large clear images are ideal to help make the sale.

best practices to sell on amazon

Winning the Buy Box – If you are reselling on Amazon, you’re going to want to win the Buy Box. Winning the Buy Box simply means having a more competitive price on the listing. In this example, the Buy Box is won by Momstirs, so they will most likely sell the product first:

best practices to sell on amazon

Quality Products – Providing a quality product will improve success rate and feedback which will lead to more sales. Some people believe the cheapest route is the best, but don’t fall into that! If you sell poor quality products, your sales will reflect it. Customer will leave negative feedback and you will receive a lot of returns. Sourcing a quality product should be very important before selling on Amazon.

Great Feedback – Feedback will increase your seller ranking and gives the customer a good reason to purchase from you. There are 3rd party programs that can automate feedback requests from the customers and you are going to need as many good reviews as possible. The more reviews your product has, the more likely your item will sell and the higher it will rank on Amazon. 

Sponsored Products/Promotion – Amazon offers a PPC program to pay to promote your items. If promoted properly with strong keywords, this can convert a lot of sales.

These are the best practices to sell on Amazon. If you would like to learn more about advertising on Amazon, please continue reading here: https://myamazonguy.com/advertising-management/

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad