Buy Box Cheat Sheet

What is the Buy Box? The Buy Box is Amazon algorithm’s way to reward sellers with a buyer’s purchase. 

The Cheat Sheet below shows everything that affects the Buy Box:

Amazon marketplace cheat sheet for account management and marketing management.

The below videos answer these BuyBox questions

  • What is a Buy Box?
  • What is the Featured Offer?
  • How Do I Win the Buy Box?
  • What Is the Amazon Buy Box?

What is the featured offer?
The featured offer (sometimes called the “Buy Box”) is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in new condition, they can compete for the featured offer for that product.

The buy box can make or break your Amazon sales. When a user clicks the “Add to Cart” button, they’re buying from one merchant and one merchant only: the buy box winner. This is especially crucial now that there’s a “Buy Now” button in addition to the add to cart button — the “Buy Now” button always leads to a purchase from the buy box owner.