- Work from home
- USA
- Canada
- Remote job, work-from-home
- limited
We are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.
The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.
Performance and Demand Generation
- Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
- Own full-funnel strategy: awareness, consideration, conversion, and retargeting
- Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
- Leverage attribution models and performance data to guide decisions and forecasting
Analytics and Optimization
- Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
- Continuously test and optimize creatives, audiences, offers, and landing pages
- Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
- Develop and validate hypotheses through structured A/B testing
Creative and Messaging Strategy
- Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
- Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
- Guide creative testing frameworks and scaling strategies
Team Leadership and Operations
- Manage and mentor media buyers and performance marketers
- Support recruitment, onboarding, training, and skill development
- Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
- Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
Innovation and Growth
- Stay ahead of B2B performance marketing trends, platform updates, and best practices
- Maintain active certifications on Google Ads and Meta platforms
- Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable
- 3+ years in performance marketing with a strong B2B lead generation focus
- Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
- Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
- Strong understanding of CRO, landing page optimization, and A/B testing
- Experience working with CRM systems and marketing attribution
- Proven leadership experience managing and developing teams
- Data-driven mindset with strong analytical and optimization skills
- Excellent communication, organization, and stakeholder management skills
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
You may follow up your application by emailing us at recruiting@myamazonguy.com.
About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.
Our Strength is in our People
Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.
“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder
Hear more of what our employees have to say.
These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.
Our mission: to be Earth’s most seller-centric company.
Core Values
Learning
Never ending acquisition of knowledge and skills.
Eagerness
To get started. Keenness. Bias for fresh action.
Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.
Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.
Teaching
Help others learn, share your knowledge.
Manager Values
Multiply Yourself
Replace yourself to scale MAG. 1+1=3.
Soft on the People
Treat employees with respect and sincerity.
Compete
We are a team not a family. Crush your competitors. Play to win.
Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.
Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.
Work from any location
We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.
We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision.
