- Work from home
- International
- Remote job, work-from-home
- International
The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC. They’ll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute.
This role focuses on conversion optimization and creative direction — guiding creative generalists, reviewing and approving output, and ensuring all creatives are aligned with CRO goals. The strategist does not handle direct web design, but must have strong CRO experience to boost campaign effectiveness.
- Creative Audits & Research
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- Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
- Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
- Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.
- Campaign & Content Strategy
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- Build creative roadmaps for DTC brands, integrating prospecting, retargeting, and re-engagement tactics.
- Concept new hooks and angles based on emotional drivers and product benefits.
- Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions).
- UGC Briefing & Production Support
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- Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards.
- Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy.
- Curate social proof and testimonials for use in ads, emails, and landing pages.
- Collaboration & Execution
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- Partner with Media Buyers to align creative with funnel stages and performance KPIs.
- Work with copywriters, designers, and editors to translate briefs into polished, brand-right content.
- Guide messaging and visuals for email/SMS flows and CRO landing pages.
- Guide Creative Generalists by providing direction, feedback, and approvals on deliverables to ensure brand consistency and performance alignment.
- Focus on conversion rate optimization (CRO) through data-driven creative strategy and testing.
- Oversee creative direction without direct involvement in web design execution.
- Performance Analysis & Optimization
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- Track performance data across channels, spotting winning creatives and underperformers.
- Document learnings and build “swipe files” of high-performing hooks and formats for internal use.
- Continuously iterate on campaigns based on testing results and audience feedback
- Client & Stakeholder Communication
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- Present creative strategies, testing plans, and performance recaps to clients and internal leadership
- Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals
- Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing.
- Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements.
- Strong leadership and feedback skills to guide generalists and align creative output with performance goals.
- Ability to drive creative decisions that enhance campaign effectiveness and conversion rates.
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
You may follow up your application by emailing us at recruiting@myamazonguy.com.
About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.
Our Strength is in our People
Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.
“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder
Hear more of what our employees have to say.
These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.
Our mission: to be Earth’s most seller-centric company.
Core Values
Learning
Never ending acquisition of knowledge and skills.
Eagerness
To get started. Keenness. Bias for fresh action.
Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.
Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.
Teaching
Help others learn, share your knowledge.
Manager Values
Multiply Yourself
Replace yourself to scale MAG. 1+1=3.
Soft on the People
Treat employees with respect and sincerity.
Compete
We are a team not a family. Crush your competitors. Play to win.
Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.
Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.
Work from any location
We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.
We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision.
