Careers / DTC Direct to Consumer

Creative Strategist

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Job Description

The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC. They’ll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute.

Key Responsibilities

Creative Audits & Research

  • Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance.
  • Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging.
  • Evaluate market awareness levels (unaware → most aware) and develop full-funnel creative strategies that align with customer journeys.

 

Campaign & Content Strategy

  • Build creative roadmaps for DTC brands, integrating prospecting, retargeting, and re-engagement tactics.
  • Concept new hooks and angles based on emotional drivers and product benefits.
  • Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green screen reactions).

 

UGC Briefing & Production Support

  • Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards.
  • Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy.
  • Curate social proof and testimonials for use in ads, emails, and landing pages.

 

Collaboration & Execution

  • Partner with Media Buyers to align creative with funnel stages and performance KPIs.
  • Work with copywriters, designers, and editors to translate briefs into polished, brand-right content.
  • Guide messaging and visuals for email/SMS flows and CRO landing pages.

 

Performance Analysis & Optimization

  • Track performance data across channels, spotting winning creatives and underperformers.
  • Document learnings and build “swipe files” of high-performing hooks and formats for internal use.
  • Continuously iterate on campaigns based on testing results and audience feedback

 

Client & Stakeholder Communication

  • Present creative strategies, testing plans, and performance recaps to clients and internal leadership
  • Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals

Other Expectations:

  1. An at-will employee.
  2. Consistently exhibit the Core Values of MAG.
  3. Target manager’s expectations and other KPIs.
  4. Openly shares knowledge with team members and colleagues. 
  5. Contributes to a culture of respect by treating clients and/or other employees with respect and sincerity.
  6. Responds to urgent emails and Slack messages promptly.
  7. Reports irregularities at work, and with the guidance of the immediate head, conducts immediate action.
  8. Shall maintain an Idle rate of 20% below.
  9. Shadow new members of the team.
  10. Fluidly transition to another role within the company to assist different departments and team members according to the company’s needs.
  11. Comply with the company rules and regulations, as stated by the company handbook.
  12. All of the above are subject to change as the business has evolving needs.
  13. Maintain a minimum of 5.5 hours of sleep with at least one 4-hour uninterrupted sleep session within a 24-hour period.
Qualifications
Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
Why Join Us
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Unlimited FREE access to MAG School courses and SOP Library!
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement

You may follow up your application by emailing us at recruiting@myamazonguy.com.

About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.

Our Strength is in our People

Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.

“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder

Hear more of what our employees have to say.

These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust. 

Our mission: to be Earth’s most seller-centric company.

Core Values

Core values - Learning

Learning
Never ending acquisition of knowledge and skills.

core values eagerness

Eagerness
To get started. Keenness. Bias for fresh action.

Core Values - Consistent Communication

Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.

core values tech savvy

Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.

core values teaching

Teaching
Help others learn, share your knowledge.

Manager Values

Manager Values Multiply Yourself

Multiply Yourself
Replace yourself to scale MAG. 1+1=3.

Manager Values - Soft on the People

Soft on the People
Treat employees with respect and sincerity.

Manager Values Compete

Compete
We are a team not a family. Crush your competitors. Play to win.

Manager Values Extreme Ownership

Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.

Manager Values Radical Candor

Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.

Work from any location

We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.

We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision. 

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