- Remote job, work-from-home
- Open to international applicants
The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.
- Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
- Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
- Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
- Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
- Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
- Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
- Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
- Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.
- 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
- 3+ years hands-on with Meta & TikTok Ads.
- Expertise in email marketing and multi-channel campaign integration.
- Skilled in CRO & A/B testing to boost conversions and landing page performance.
- Strong creative eye and copywriting ability for consumer engagement.
- Active Meta & TikTok Ad Certifications.
- Proven leader with experience managing cross-functional teams.
- Track record of building scalable workflows for creative and performance marketing.
- Data-driven mindset with sharp analytical and optimization skills.
- Excellent communicator, highly organized, and results-focused.
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
You may follow up your application by emailing us at recruiting@myamazonguy.com.
About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.
Our Strength is in our People
Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.
“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder
Hear more of what our employees have to say.
These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.
Our mission: to be Earth’s most seller-centric company.
Core Values
Learning
Never ending acquisition of knowledge and skills.
Eagerness
To get started. Keenness. Bias for fresh action.
Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.
Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.
Teaching
Help others learn, share your knowledge.
Manager Values
Multiply Yourself
Replace yourself to scale MAG. 1+1=3.
Soft on the People
Treat employees with respect and sincerity.
Compete
We are a team not a family. Crush your competitors. Play to win.
Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.
Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.
Work from any location
We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.
We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision.
