Careers / DTC Direct to Consumer

DTC Brand Strategist Intern

Job Description

The DTC Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands-on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.

Key Responsibilities

Brand & Channel Support

  • Assist in audits of paid social, search, email/SMS, and landing pages
  • Help analyze creative performance, funnel flow, and messaging consistency
  • Support competitor research and category trend analysis
  • Document findings and present insights internally

Strategy & Planning Assistance

  • Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities
  • Support brand story development, messaging frameworks, and positioning documents
  • Assist in preparing QBR and onboarding strategy decks

Channel Execution Support

  • Work with paid social and search teams to review campaign structures, audiences, and creative mix
  • Assist retention team with email/SMS calendar planning, segmentation, and performance review
  • Help track promotions, spend changes, and test results

Analytics & Reporting

  • Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV)
  • Prepare weekly/monthly performance summaries
  • Document learnings and optimization ideas for senior strategists

Cross-Functional Collaboration

  • Coordinate with Creative Strategists to gather assets and feedback
  • Join internal strategy calls to learn how decisions are made
  • Escalate blockers and clarify tasks with your mentor or manager

Client Exposure & Learning

  • Sit in on client strategy calls and QBRs for learning purposes
  • Help prepare client-facing materials and follow-up notes
  • Learn how to explain performance insights and growth levers clearly

What You’ll Learn

  • How to build and execute DTC brand strategy across paid and owned channels
  • How to read performance data and translate it into action
  • How brand positioning, creative, and media work together
  • How to collaborate across teams in a fast-paced agency environment
  • How MAG operates at scale using SOPs, dashboards, and documentation
Qualifications
  • Strong interest in DTC brands, performance marketing, and eCommerce
  • Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands-on experience is a plus)
  • Comfortable with spreadsheets, dashboards, and data analysis
  • Strong written and verbal communication skills
  • Highly organized, eager to learn, and detail-oriented
  • Willing to take feedback and apply it quickly
Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
Why Join Us
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement

You may follow up your application by emailing us at recruiting@myamazonguy.com.

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About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.

Our Strength is in our People

Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.

“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder

Hear more of what our employees have to say.

These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust. 

Our mission: to be Earth’s most seller-centric company.

Core Values

Core values - Learning

Learning
Never ending acquisition of knowledge and skills.

core values eagerness

Eagerness
To get started. Keenness. Bias for fresh action.

Core Values - Consistent Communication

Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.

core values tech savvy

Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.

core values teaching

Teaching
Help others learn, share your knowledge.

Manager Values

Manager Values Multiply Yourself

Multiply Yourself
Replace yourself to scale MAG. 1+1=3.

Manager Values - Soft on the People

Soft on the People
Treat employees with respect and sincerity.

Manager Values Compete

Compete
We are a team not a family. Crush your competitors. Play to win.

Manager Values Extreme Ownership

Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.

Manager Values Radical Candor

Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.

Work from any location

We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.

We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision. 

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