- Remote job, work-from-home
- Open to international applicants
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Job Description
We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies.
Key Responsibilities
- Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
- Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
- Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
- Manage and mentor a team of media buyers, creative specialists, and CRO experts.
- Foster a culture of collaboration, innovation, and performance excellence within the team.
- Oversee recruitment, training, and professional development of team members.
- Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
- Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
- Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
- Develop and test hypotheses for ongoing CRO improvements.
- Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
- SOP creation.
- Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
- Maintain active certifications on Meta and TikTok platforms.
- Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.
Qualifications
- 5+ years of proven social ads management experience with a strong focus on B2C campaigns.
- At least 3 years of experience managing campaigns on Meta and TikTok platforms.
- Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
- Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
- Proficiency in CRO techniques, including A/B testing and landing page optimization.
- Strong creative and copywriting skills.
- Active Meta Certification for advertising professionals.
- Active TikTok Certification in advertising.
- Proven ability to manage and lead cross-functional teams.
- Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
- Strong analytical mindset with the ability to derive actionable insights from campaign data.
- Excellent communication and presentation skills.
- Highly organized and detail-oriented, with a focus on driving measurable results.
Technical Requirements
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
Why Join Us
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
You may follow up your application by emailing us at recruiting@myamazonguy.com.
About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.
Our Strength is in our People
Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.
“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder
Hear more of what our employees have to say.
These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.
Our mission: to be Earth’s most seller-centric company.
Core Values
Learning
Never ending acquisition of knowledge and skills.
Eagerness
To get started. Keenness. Bias for fresh action.
Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.
Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.
Teaching
Help others learn, share your knowledge.
Manager Values
Multiply Yourself
Replace yourself to scale MAG. 1+1=3.
Soft on the People
Treat employees with respect and sincerity.
Compete
We are a team not a family. Crush your competitors. Play to win.
Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.
Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.
Work from any location
We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.
We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision.
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