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How to Create a Vanity URL for an Amazon Brand Storefront

Vanity URL for Amazon Brand Storefront

More often than not, when you create a storefront, Amazon will not give you the Vanity URL. A vanity URL contains the name of the brand in it like https://www.amazon.com/SecureItTactical for example. 

Click here to learn how we can help you stand out from your competition and showcase your collection of products on your Amazon Brand Storefront.

In the below screenshot, Secure It Tactical’s vanity URL has not been updated after they published their storefront. 

vanity url for amazon brandstore

Steps:

  1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.

  2. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Contact Us”.

  3. Once the contact page has loaded, click on “Advertising and Stores.”

  4. Click on Stores > Basic Setting > Store Builder
  5. Fill out the “Contact Reason” and the description. You can copy what is in the description below. It works every time.  
  6. Add an attachment if you’d like.

After this, Amazon should reply, changing the Vanity URL. 

Look below for an example!

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad