Discover valuable insights on selling on Amazon from Steven Pope in an engaging podcast episode of The How of Business podcast.With an extensive background in e-commerce and a wealth of Amazon knowledge, Pope shares the secrets to success on the platform.
From TV Reporter to Amazon Expert
Steven Pope’s career journey began in a completely different world—as a TV reporter in Idaho. After facing industry changes and personal challenges, Pope decided to pivot, moving into the marketing world.
His time in e-commerce as a director for major brands gave him the tools to start his own Amazon consultancy. Today, Steven’s agency, My Amazon Guy, is a full-service Amazon agency specializing in PPC, SEO, catalog merchandising, and design, helping businesses growth-hack their way to success.
The Growth of My Amazon Guy
Pope explains that My Amazon Guy was born out of his desire to help others navigate the often complex Amazon marketplace. He began by uploading hundreds of tutorial videos, all free, detailing every aspect of running an Amazon business—from increasing traffic to improving conversion rates.
His videos now number over 2,297, and his agency has become a go-to for businesses needing Amazon expertise.
Challenges and Solutions in Amazon Selling
Throughout the episode, Pope discusses some of the biggest challenges that Amazon sellers face. Rising PPC costs, fierce competition from Chinese sellers, and aggregators flooding the market are all forces Amazon sellers contend with.
Pope shares how his agency helps clients not only survive but thrive in this environment through tactical strategies and constant optimization.
Scaling an Amazon Business: A Game of Chess
With his background as a chess master, Pope shares how he applies the same strategic thinking to Amazon selling. Much like chess, success on Amazon requires thinking multiple moves ahead—whether it’s anticipating competition or optimizing your listings.
Pope’s ability to scale his agency to over 175 employees proves that his strategies are not only effective but scalable.
Who Should Sell on Amazon?
One of the key questions Pope answers is who should consider selling on Amazon. According to him, B2C products and the gift category tend to do well, but prospective sellers should go into it with their eyes open.
It’s not a path to passive income; it requires dedication, consistent effort, and a willingness to learn from mistakes. Pope advises sellers to treat the first year as a learning period, with a budget that allows for trial and error.
Final Takeaway: Action Over Analysis
In closing, Pope emphasizes the importance of taking action. Whether you’re a seasoned seller or just getting started, you need to get “on base”—in other words, take those first steps and start learning by doing.
Need tailored advice for your Amazon business? Contact our Amazon agency to get expert guidance from industry leaders, including Steven Pope, and let us help your Amazon business succeed.
