Amazon FBA Product Launch Pricing Strategy
When you go to launch your product on Amazon, and it has no reviews, how do you get it to shine?
You may have heard if you win on price today, you’ll lose on price tomorrow. But we flip this on it’s head for native born Amazon brands who launch a product on Amazon absolutely should lower their prices when launching a product. Afterall, you have 0 reviews, and no compelling reason for consumers to try your product, let alone find it.
Launch Pricing Strategy by Week:
Launch Pricing strategy:
- Week 1 50% below target price
- Week 2 40% below target price
- Week 3 35%
- Week 4 30%
- Week 5 25%
- Week 6 20%
- Week 7 10%
- Week 8 Target Price Price!
Creates maximum velocity
Goal: Newest Best Seller Badge