Amazon FBA Product Launch Pricing Strategy
When you go to launch your product on Amazon, and it has no reviews, how do you get it to shine?
You may have heard if you win on price today, you’ll lose on price tomorrow. But we flip this on it’s head for native born Amazon brands who launch a product on Amazon absolutely should lower their prices when launching a product. Afterall, you have 0 reviews, and no compelling reason for consumers to try your product, let alone find it.
Launch Pricing Strategy by Week
This strategy creates maximum velocity of sales, with the goal of obtaining the Newest Best Seller badge on Amazon.
- Week 1 – 50% below target price
- Week 2 – 40% below target price
- Week 3 – 35%
- Week 4 – 30%
- Week 5 – 25%
- Week 6 – 20%
- Week 7 – 10%
- Week 8 – Target Price Price!
Amazon Sales Revival Guide
Strategic price reduction to boost revenue and ranking on Amazon.
Strike-Through (30 day push)
- Apply a 15% price reduction to trigger the strike-through
- Identify conversion improvement areas through price testing
- Boost sales by temporarily lowering ASINs with ample margin by approximately 15% for a few weeks
- IMPORTANT: Ensure the ASIN has sold at the higher price within the last 30 days to activate the strike-through.
Gradual Price Increase
- For items priced lower than competitors with strong reviews and solid sales.
- For products with narrower margins that the client aims to enhance.
- For items with solid organic rankings.
2-Week Aggressive Price Drop
- Focused on reducing the price to enhance competitiveness
- Identify opportunities to lower prices in alignment with aggressive competitor pricing
- Identify ASINs with enough margin for a price drop without losses
- Experiment with lower-selling ASINs, competing aggressively on price to observe evolving sales trends
Amazon Sales Troubleshooting
- Troubleshoot sales drop
- Resolve Drop Causes.
- Explore Solutions.
- Learn about other sales revival methods
Launch Pricing Strategy: Amazon FBA Guide, How I Made a Brand 100k MORE Net Profits
What price should you launch your product for maximum velocity?
When to Reduce Profits
How reducing price can create an immediately uplift on a flailing product
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