There are several ways to Grow Market Share on Amazon. All of them fall under two buckets: Traffic and Conversion. Below are the top five ways we recommend growing sales, if you’re already fully optimized.
1. Launch New Products
Launching new products on Amazon will help drive more visitors and customers to the product detail pages for your brand’s products on Amazon which in turn may drive higher levels of conversion and sales for your products.
2. Increase Amazon PPC within Amazon
Amazon Advertising can be effectively used to find and engage visitors and customers and help them discover and purchase products that you sell on Amazon. Advertisements such as Sponsored Products, Sponsored Brands, and Sponsored Display (beta) can be used to increase the awareness and visibility of your products on Amazon’s search results and product detail pages.
Sponsored Ads can help Grow Market Share as they reach customers who are searching for products that are similar to yours. Sponsored Brands feature your brand’s logo and up to three of your brand’s products on Amazon’s search results page which helps drive higher levels of awareness and visibility for your products which in turn will help drive higher sales.
3. Drive External Traffic through platforms such as Facebook Ads/Google AdWords
Driving external traffic through platforms such as Facebook Ads and Google AdWords is another way to Grow Market Share on Amazon. Targeting and guiding external traffic to your product’s product detail pages on Amazon will help drive more awareness, visibility and potentially higher sales for your products on Amazon.
4. Update Product Titles, Bullet Points, Enhanced Brand Content (EBC), and Brand Stores to improve conversion
Optimizing product detail pages for your products on Amazon will help drive higher sales of your products. There are several components to a product detail page including, but not limited to, the Product Title, Product Description, Product Images, Bullet Points, and Enhanced Brand Content (EBC) which play a critical role in sales of products on Amazon. All of these can help potential buyers get a better perception and understanding of a product’s features, uses, and benefits which can result in higher levels of conversion and fewer returns and exchanges.
Brand Stores can help drive higher levels of engagement for visitors and customers and also provide a platform for shoppers to learn more about your brand. Brand Stores are a great way for brand owners to design and create stores with multiple pages to showcase the value proposition of their products and brands.
5. Run promotions, coupons, discounts, or sales
Running promotions, coupons, and offering discounts for your products on Amazon can help drive higher sales. Promotions such as free shipping, percentage-off, buy one get one free can motivate customers to buy your product. You can also drive awareness of your promotions outside of Amazon (such as on social media platforms) to drive external traffic to your brand’s product detail pages on Amazon which will provide more visibility and awareness and can help drive higher levels of conversion and sales of your products on Amazon.
