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5 Ways to Increase Sales on Amazon

There are several ways to grow sales on Amazon. All of them fall under two buckets: Traffic and Conversion. Below are the top five ways we recommend growing sales, if you’re already fully optimized.

1. Launch New Products

Launching new products on Amazon will help drive more visitors and customers to the product detail pages for your brand’s products on Amazon which in turn may drive higher levels of conversion and sales for your products.

2. Increase Amazon PPC within Amazon

Amazon Advertising can be effectively used to find and engage visitors and customers and help them discover and purchase products that you sell on Amazon. Advertisements such as Sponsored Products, Sponsored Brands, and Sponsored Display (beta) can be used to increase the awareness and visibility of your products on Amazon’s search results and product detail pages.

Sponsored Ads can help grow sales as they reach customers who are searching for products that are similar to yours. Sponsored Brands feature your brand’s logo and up to three of your brand’s products on Amazon’s search results page which helps drive higher levels of awareness and visibility for your products which in turn will help drive higher sales.

3. Drive External Traffic through platforms such as Facebook Ads/Google AdWords

Driving external traffic through platforms such as Facebook Ads and Google AdWords is another way to grow sales on Amazon. Targeting and guiding external traffic to your product’s product detail pages on Amazon will help drive more awareness, visibility and potentially higher sales for your products on Amazon.

4. Update Product Titles, Bullet Points, Enhanced Brand Content (EBC), and Brand Stores to improve conversion

Optimizing product detail pages for your products on Amazon will help drive higher sales of your products. There are several components to a product detail page including, but not limited to, the Product Title, Product Description, Product Images, Bullet Points, and Enhanced Brand Content (EBC) which play a critical role in sales of products on Amazon. All of these can help potential buyers get a better perception and understanding of a product’s features, uses, and benefits which can result in higher levels of conversion and fewer returns and exchanges.

Brand Stores can help drive higher levels of engagement for visitors and customers and also provide a platform for shoppers to learn more about your brand. Brand Stores are a great way for brand owners to design and create stores with multiple pages to showcase the value proposition of their products and brands.

5. Run promotions, coupons, discounts, or sales

Running promotions, coupons, and offering discounts for your products on Amazon can help drive higher sales. Promotions such as free shipping, percentage-off, buy one get one free can motivate customers to buy your product. You can also drive awareness of your promotions outside of Amazon (such as on social media platforms) to drive external traffic to your brand’s product detail pages on Amazon which will provide more visibility and awareness and can help drive higher levels of conversion and sales of your products on Amazon.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad