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How to Add a Coupon

How to add a coupon to your listings to incentivize customers to buy your products!

  1. In order to locate the coupon page, you must first go to the Seller Central store you want to create the coupon for. From Seller Central’s home page, click on the “Advertising” tab, then “Coupons.”

2. After you click on the Coupons tab, the coupons home page should appear. It should look like the following:

3. Click on the “Create a new coupon” tab.


4. Add ASINs/SKUs to your coupon.


5. Click the “Continue to Next Step” Button

6. Enter in the Discount you want customers to receive. You can choose between the amount of money off or the percentage off the ASINs/SKUs.


7. Select whether or not you want to limit the redemption of your coupon to 1 per customer.

  • Select yes if you want to limit the redemption of your coupon to 1 per customer and no if you want to allow the redemption of this coupon to be used several times by the same customer.

8. Set the budget for your coupon.


9. Click the “Continue to Next Step” Button

10. Add a Coupon Title so that customers know what the coupon is for.

11. Choose which customers you want to target.

12. Schedule a start and end date.

13. Click the “Continue to Next Step” Button

14. Review and submit your coupon.



Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad