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How to locate Entity ID on Amazon to fix Brand Registry bugs

Have you filed your brand registry but your store is not showing up on your Seller Central account?

  1. In order to locate the Entity ID of a store, you must first go to the store you want to get the ID for. From Seller Central’s home page, click on the “Stores” tab, then “Manage Stores.”

2. After you enter the Store Page, select the store that you wish to locate the Entity ID for by clicking on the “Edit Store” button:

3. Once you enter the store that you need the ID for, look at the top of the screen. The link displayed at the top will have the Entity ID embedded into the link, usually the set of numbers and letters following “EntityID=ENTITY.”


After you’ve copied the Entity ID, you can use it to directly identify the storefront that you need Amazon to fix.

Entity IDs are used to identify the Brand store and are ideal for letting Amazon identify which Brand they need to fix with your Brand Case issues. 

For example, if there is an issue with a Brand Store not connecting with the Brand Store link, you can add the entity ID link to the case. 

This will help Amazon get to your cases faster, and therefore solve the issues faster and with less confusion from Amazon. 

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad