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Launching on Amazon?
Launching a product on Amazon can be tough, but with the right guidance from our course, you can avoid common pitfalls and set yourself up for success.
Want a 50% discount on our Launching on Amazon course? Just provide your ASIN, email, and name for instant savings.
Our “Launching on Amazon” course covers everything you need for a successful start. Here’s what you’ll learn:
- Product Foundation
- Pre-Launch Preparation
- Main Image Optimization
- Image Stack Creation
- Product Video
- A+ Content Tips
- A/B Testing
- Listing Copy
- SEO Guide
- PPC Setup
- Pricing Strategies
- Sending Shipment
- Setting Launch Date
- Review Manegement
- Honeymoon Period
Avoid The Pitfalls When Launching on Amazon
Launching a product on Amazon feels like navigating a crowded jungle without a map. The competition is fierce, the rules are complex, and the stakes are high.
Many sellers get lost in the Amazon wilderness, struggling to gain visibility, drive sales, and compete with seasoned veterans. The fear of failure can be paralyzing, leading to missed opportunities and lost revenue.
This is where Our Amazon Agency comes in. Our Launching on Amazon Course at MAG School offers a step-by-step roadmap for a successful launch. From pricing strategies to optimizing your listing, we’ve laid out everything you need to position your product for success.
Start mastering the essentials and set your product up for success now!
Enroll in our Launching on Amazon Course And Learn
- • Step-by-step guidance on securing a GS1 UPC, filing a trademark, and setting up for Brand Registry.
- • Keyword research, crafting high-converting images, pricing strategy, and SEO optimization to perfect your listing.
- • Discover main image and A+ content best practices, PickFu testing, and PPC strategy to boost visibility and sales.
- • Tutorial on sending shipments, and setting a product launch date.
- • Effective review management strategy, stay in stock and plan for long-term growth.
- • How to take advantage of the Honeymoon Period
Get certified as an Amazon launch expert and gain a competitive edge in the marketplace.
Launching on Amazon Checklist
Amazon's Listing Creation Requirement
Amazon UPC
A UPC (Universal Product Code) is a 12-digit code used to identify products on Amazon for accurate listing and inventory management.
Challenges You May Face:
- • UPC Code Hijacking
Unauthorized sellers may use your UPC, leading to listing conflicts.
Solution: Use GS1-issued GTINs and provide GS1 certificates to resolve disputes.
- • Inaccurate Product Listings
Errors like “product already exists” may occur if UPCs are mismatched.
Solution: Ensure UPCs are GS1-sourced and cross-check them with Amazon’s database.
- • Non-GS1 UPC Issues
Non-GS1 UPCs can lead to listing suppression or extra re-labeling costs.
Solution: Invest in GS1 barcodes to avoid these issues.
- • Incorrect GTIN Format
Using the wrong GTIN format can result in listing errors.
Solution: Ensure your GTIN matches Amazon’s required format.
- • Brand Name Discrepancies
Conflicts arise if the brand name linked to the GTIN doesn’t match the one on Amazon.
Solution: Ensure consistency between your GS1 records and Amazon listings.
Registered Trademark
Filing for a trademark is crucial for protecting your brand, but it comes with challenges.
Trademark applications may be rejected for:
- • Similarity to existing trademarks.
- • Lack of distinctiveness.
- • Incorrect classification.
- • Incomplete or incorrect applications.
- • Lack of proof of commercial use.
- • Legal challenges from other businesses.
- • High costs and complexity without legal expertise.
Actionable Strategies:
- • Fast Trademark Filing
File your trademark with our Full Service Amazon Agency to get a serial number within one business day and complete brand registry in under a week.
You don’t need the IP Accelerator for faster brand registration. My Amazon Guy offers quicker and more cost-effective trademark filing at $925.
- • Using Specimens
If you don’t sell the product yet, use a label or tag on an existing item as a specimen for your trademark application.
- • Word Mark Instead Of Logo Mark
File a word mark instead of a logo mark to avoid misinterpretation and ensure brand consistency.
- • Single vs Multiple Categories
Generally, file your trademark in one main category. For short brand names, consider multiple categories to avoid conflicts.
- • Handling Existing Stock
If changing brand names, avoid creating new listings to retain reviews. Use removal orders for old stock if necessary.
- • Avoid Literal or Location-Based Names
Steer clear of overly literal or location-based brand names to avoid trademark rejections. Use unique, non-descriptive names instead.
Brand Registry Enrolment
Launching a product on Amazon without brand registry is like trying to build a house without a foundation. While it’s possible, you’ll be missing out on crucial support and protection that can make or break your success.
However, the process can be challenging, with several hurdles to overcome.
Common Challenges:
- • Brand Ownership Verification
Proving ownership can be tough, especially for newer brands.
Gather documents like business licenses and trademarks; consider alternative evidence like invoices or customer reviews.
- • Trademark Requirements
A registered trademark is often needed for brand registry.
Start trademark registration early or use provisional trademarks for temporary protection.
- • Product Authenticity Verification
Amazon may require proof of product authenticity.
Provide certificates, supplier agreements, or product samples for verification.
- • Brand Consistency
Maintaining consistent branding across platforms.
Develop brand guidelines and regularly monitor listings for consistency.
- • Appeal Process
Rejections may require an appeal.
Review rejection reasons, provide additional evidence, and consult an expert if needed.
Pre-Launch Research
Keyword Research
Amazon keyword research is crucial for optimizing listings, but it has challenges:
Keyword Competition:
- • Popular keywords have intense competition, making ranking tough.
- • Long-tail keywords are less competitive but have lower search volumes.
Keyword Relevance:
- • Irrelevant keywords can hurt visibility.
- • Overusing keywords may lead to ranking penalties.
Tool Limitations:
- • Some tools provide outdated data or lack advanced features like competitor analysis or trend forecasting.
Seasonal Fluctuations:
- • Demand for certain keywords can vary throughout the year.
Algorithm Updates:
- • Amazon’s evolving search algorithm may impact keyword strategies.
Solutions:
- • Use tools like Cerebro and Helium 10 for analysis.
- • Compile competitor keywords and validate relevance.
- • Regularly update listings based on performance.
Listing and PPC Optimization
Main Image
The main or hero image is the first thing customers see. It must grab attention to stand out from competitors.
Challenges in creating effective hero images:
- • Competing with numerous similar products requires an image that truly stands out.
- • A poor image can diminish perceived value, impacting customers’ willingness to buy.
- • Images must depict the product and its use, not just an isolated view.
- • Effectively communicate unique selling points without overloading with text.
- • Use tools like Pickfu to test and optimize images for better performance.
- • Avoid excessive text; ensure it complements the image and aligns with the product description.
For tips on how to craft compelling main images, you may watch these videos below or enroll in MAG School’s Main Image CTR Course.
Secondary Images
Secondary Images are product photos displayed alongside the main image on Amazon listings. They provide additional details and can significantly impact conversion rates.
However, creating them comes with its own set of challenges.
- • Deciding what aspects of the product to highlight (ingredients, usage, scale).
- • Ensuring consistency with your overall brand aesthetic.
Read our blog post, Amazon Image Policies and Troubleshooting Guide For Standout Listing to learn how to optimize your secondary images and image deck.
Product Video
A product video is a visual presentation that showcases a product’s features, benefits, and usage. It helps buyers see the product in action, enhancing their understanding and confidence in their purchase.
Reasons Sellers Skip Videos:
- • Creating high-quality videos can be expensive and time-consuming.
- • Sellers may lack the skills or resources for professional video production.
- • Some sellers don’t realize the benefits of adding videos.
- • The process of uploading and optimizing videos on Amazon can be confusing.
Missed Opportunities:
- • Videos attract more attention than static images, increasing customer interest.
- • Demonstrating product features can lead to better-informed purchase decisions.
- • Videos can build trust by showing the product in use and addressing potential concerns.
- • Listings with videos often rank better on Amazon’s search results.
- • Videos make listings stand out, potentially capturing more market share.
Our team can create your Amazon Listing Videos! Invest in product videos to significantly improve your listing’s performance and drive more sales.
A+ Content
A+ Content (Enhanced Brand Content) enhances Amazon listings with detailed images and text, offering additional real estate on the product detail page to tell your product’s story.
It improves SEO by allowing keyword-rich text in “alt text” for images, though the text within images doesn’t affect indexing directly.
Challenges Sellers Face:
- • Requires design skills and adherence to Amazon’s formatting.
- • Developing and implementing content can be lengthy.
- • Uploading and optimizing content can be confusing.
- • Sellers often ignore alt text for keywords.
Missed Opportunities Without A+ Content:
- • More attractive listings can boost customer interaction.
- • Better SEO ranking with optimized content.
- • Product grids and cross-promotion can increase order values.
- • Strengthens brand storytelling and differentiation.
We have several blog posts about A+ Content, below are some of them that you can read for optimization strategies.
What Makes an Optimal Amazon A+ Content That Boosts Sales
Every Seller’s Comprehensive Guide to Amazon A+ Content FAQs
Price
Product pricing on Amazon determines how competitive a listing is and impacts sales and profitability.
Challenges:
- • Navigating competitive pricing can be tough.
- • Balancing competitive pricing with profit margins is challenging.
- • New products often struggle with initial sales, complicating pricing strategies.
- • Temporary price cuts may be needed to boost sales and visibility.
Key Takeaways on Pricing from the video
Initial Price Cuts: Temporarily slashing the price can boost early sales and generate momentum. Gradually raise the price as sales increase to enhance profitability.
Price vs. Unique Selling Points: Even with a unique product, competitive pricing is essential for overcoming initial sales hurdles and attracting customers.
PPC Campaigns
PPC campaigns are crucial when launching on Amazon because they boost product visibility, drive early sales, and provide valuable data to optimize listings and improve organic rankings.
Sellers face challenges with PPC campaigns on Amazon, including managing high costs, optimizing ad targeting, and adjusting bids effectively to ensure a positive return on investment (ROI) while navigating competitive bidding and ad placement strategies.
Strategies for Effective PPC Campaigns:
- • Allocate 80% of the budget to Broad Match and Auto Campaigns.
- • Focus on negating irrelevant keywords that don’t convert, not high-performing keywords within Broad or Auto campaigns.
- • Consider launching products during peak seasons like Q4 or Mother’s Day to benefit from increased traffic and potentially lower PPC costs.
- • Utilize video ads (Sponsored Brands) for established brands.
Logistics
Launch Date
Launch Date and Release Date are two crucial terms that Amazon sellers need to understand when launching a new product. Here’s a breakdown:
Launch Date:
- • When customers can first view the product on Amazon.
- • Doesn’t mean it’s available for purchase.
- • Used to index your product for relevant keywords.
Release Date:
- • When pre-ordered products will be shipped.
- • Also the date when the product becomes available for purchase.
Why is it important to set both dates correctly?
- • To Avoid Premature Visibility: Setting both dates prevents your product from appearing before it’s fully prepared.
- • Optimize for the Honeymoon Period: Properly setting both dates helps maximize your product’s initial ranking boost after the first few sales.
- • Improve Customer Experience: Avoid half-optimized listings to enhance customer experience and boost conversions.
Send Stocks To Amazon
Sending Stock To Amazon also involves some challenges like
- • Accurately predicting product demand can be difficult, especially for new products or seasonal items.
- • Underestimating or overestimating demand can lead to stockouts or excess inventory, both of which can impact sales and profitability.
- • Ensuring products meet Amazon’s FBA preparation and labeling guidelines can be time-consuming and complex.
- • Incorrect or missing labels can cause delays in receiving and processing your inventory.
- • Shipping costs can be significant, especially for large or heavy products.
- • Transportation delays or disruptions can affect your product’s arrival time and impact your launch.
- • Monitoring stock levels and ensuring adequate inventory is available for sales is crucial.
- • Tracking shipments and resolving any issues can be time-consuming.
To mitigate these challenges, sellers should:
- • Conduct thorough market research: Understand demand for your product and forecast sales accurately.
- • Follow FBA guidelines closely: Ensure your products meet all FBA preparation and labeling requirements.
- • Choose reliable shipping partners: Select carriers with a good track record for on-time delivery.
- • Stay updated on import/export regulations: Seek professional advice if needed.
- • Utilize Amazon’s inventory management tools: Use tools like Seller Central to track stock levels and manage shipments.
Launching on Amazon: Honeymoon Period
Why Take Advantage of The Honeymoon Period
- • Amazon gives new products higher search placement during the honeymoon period, allowing for early momentum.
- • Rapid sales during this time improve Best Seller Rank (BSR), boosting keyword rankings and creating a growth cycle.
- • A strong start signals value to Amazon’s algorithm, leading to continued promotion. Lack of traction can result in reduced visibility.
- • The honeymoon period lasts around 30 days, so sellers must quickly drive traffic and sales using competitive pricing, ads, and optimized listings.
Maximize this window to build lasting momentum. Enroll in MAG School’s Post Honeymoon Realization-Optimization Course for steps and guidance on what to do after this time.
Launch Your Amazon Success with Our Course
Ready to turn your product ideas into profits? Our Launching on Amazon course provides you with a comprehensive guide to setting up and optimizing your product listings.
With our expert guidance, you’ll gain the knowledge and skills to launch successful Amazon products and drive sales.
Enroll now and start your journey to Amazon success!
