Find out the story behind Optimal Workshop’s NZ$10m investment 🚀   Read More

MAG My Amazon Guy logo capitalized

NEW Amazon 2020 Ad Image Sponsored Brands – Cheaper BIG IMAGES

 

A new low cost method to boost sales, spread brand awareness, and increase sales on your account. 

Sponsored Brands – Custom Image Campaign

Sponsored Brands is an advertising method for brand registered Amazon accounts, such as yours. Sponsored Brands are Amazon ads that feature your brand logo, a custom headline, and up to three of your products. Sponsored Brands appear in search results to help drive discovery of your brand. A custom headline with custom messaging will help shoppers see your brand the way you want it to be seen. These Sponsored Brands ads will help your products be placed on the top of the search page. 

Our Method: 

With Sponsored Brands, we have a particular method in which we will set-up your campaign. 

  • We will add a custom logo to the advertisement for your brand.
  • We will use the new “Custom Image” cover, which takes up more real estate to your brand ad, especially on the Amazon mobile website.  Please see examples below. Brand Ads are a great low cost way to engage customers and increase sales. 
  • Example Brand Ad without Custom Image:
  • Example Brand Ad with Custom Image: (274 pixels taller of screen space is taken up)

compare side by side for scale:

 

  • Finally we will make the ads target relevant product areas such as:
    • Keywords
    • Product Category
    • Competitor ASINs
    • Allow amazon to show the most relevant products from your landing page in your ad.

Why Has My Amazon Guy not Already Done this?

  • In previous history, Brand Advertising has typically had a higher cost of advertising with somewhat disappointing results.
  • However, the Product Image has been a game changer. We have tested this method on several of our client accounts with great success, in the way of low cost clicks and conversions. 

Please let us know if there is a particular picture you would like to use for your brand advertising, or if you have any questions or concerns. 

Standard Operating Procedure for Setting up Sponsored Brands Custom Images

  1. Go to Amazon Seller Central.
  2. Go to Campaign Manager 
  3. Click Create Campaign
  4. Select a Sponsored Brands Campaign
  5. Let’s start with a low budget. ($15 to start)
  6. If a company has more than 3 products, select the new product list page and add the top 5 selling products to the landing page. If a company has less than three products Select the Amazon Store Page. Target the Page which has the top selling product (if there are sub pages). 
  7. Add a Logo. 
  8. Add a Headline. (Make sure the headline is generic and catchy, not product oriented.)  For example, for Momstir I would use “Momstir Moments” as the headline title, with the image of women drinking. (See image below)
  1. Be sure to add a logo for the company (find assets in Google drive). 
  2. Check the custom image box. Be sure to add an image which is engaging. (Do not add a picture of a product bottle for example) Make sure it is a live human shot as shown above, good eye contact, something engaging and catchy. If you need help look to the listings, or email one of us to get assets from the client. 
  3. First make a category targeting/asin targeting campaign.
  4. Then make a basic keyword targeting campaign. 
  5. Have the bid set at $1.00 to start. 
  6. Click Submit for Review. 

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad