Don’t know why your Amazon PPC campaigns aren’t working? You’re not alone.
It’s almost impossible to get visibility on Amazon without running PPC campaigns, so most sellers rely on them to boost sales. However, some sellers claim they’re not seeing any changes in their sales despite running PPC ads, leading them to believe that Amazon PPC is just a scam.
But is it really a scam, or are they simply not using it correctly? In this article, we’ll look into Amazon PPC key insights from our Amazon agency that could help boost your sales.
What Is Amazon PPC and Why Is It Important?
Amazon PPC is an advertising model where sellers bid for their products to appear in search results on Amazon. It helps increase visibility by placing products directly in front of customers who are actively searching for similar items.
Here are a few reasons why Amazon PPC is critical for sellers:
- Without PPC, it’s nearly impossible to get noticed in the crowded Amazon marketplace.
- PPC ads bring potential buyers directly to your listings, increasing the chances of a sale.
- Successful PPC campaigns can indirectly influence your product’s organic ranking over time.
- With more competition on Amazon, PPC is essential for standing out and staying competitive in your niche.
- PPC campaigns give you insights into which keywords, ads, and products perform best, helping optimize future strategies.
10 Amazon PPC Key Insights
There are countless strategies to try when it comes to Amazon PPC, and finding the right approach can be overwhelming. However, after working with many clients and testing different methods, our agency has identified Amazon PPC key insights that have consistently delivered results.
Here are the tips we recommend for optimizing your campaigns and boosting your sales:
1. Handling Low-Converting Keywords
Identify keywords that are getting clicks but no sales. Lower their bids or pause them to improve your campaign’s overall performance and return on ad spend.
2. Product Targeting and Organic Rankings
Use product targeting campaigns to appear on competitor listings. This strategy not only drives sales but can also help improve your organic rankings over time.
3. Restricted Ads
If your product falls under a restricted category like weight loss, ensure your listing complies with Amazon’s guidelines. Adjust ad copy and content to avoid rejection.
4. Bid Optimization
Optimize bids using the “revenue per click” method. Make small, consistent adjustments rather than large, infrequent changes for better results.
5. CTR and Conversion Rate
Focus on improving CTR by testing more appealing main images and headlines. Enhance conversion rates by optimizing your product page with clear descriptions, quality images, and competitive pricing.
6. Zip Code Variations
Understand that campaign performance may vary by location. Use data from different regions to refine your targeting and allocate budgets effectively.
7. Keyword Research and Bidding
Use Amazon’s suggested bids as a starting point, but don’t rely on them blindly. Estimate PPC costs during research and adjust bids based on your target ACoS.
8. PPC vs. Influencer Marketing
Both strategies can drive traffic and boost rankings, but PPC delivers measurable, scalable results. Use influencer marketing as a complement to PPC, not a replacement.
9. Keyword Duplication and Funneling
Avoid using the same keyword across multiple campaign types (exact, phrase, broad). Funnel traffic effectively by assigning specific keywords to specific campaigns.
10. Bid Optimization Timing
Analyze performance data across multiple time frames, such as 7, 30, and 60 days. Use these insights to adjust bids at the right time and maximize your ROI.
Making the Most of Your Amazon PPC Campaigns
Mastering Amazon PPC campaigns is crucial for visibility and sales growth on Amazon. Focus on proven strategies like bid optimization and keyword management to improve performance.
Amazon PPC isn’t a “set-it-and-forget-it” tool, so regular adjustments and data analysis are essential to achieving consistent results. By implementing these expert tips, you can maximize your PPC campaigns.
Do you need help with your Amazon PPC campaign strategy? Contact our Amazon agency today to let our experts optimize your campaigns for success!