Amazon Keyword Optimization Tools – Critical Update for Product Listing Search Term on Brand Dashboard

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Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

Update to Amazon Listing Back End Search Terms

If it’s been a while since you optimized your back end search terms for SEO traffic. Today is a good day to make some changes.

Amazon updated their algorithm. If you have brand registry, go over to the brand dashboard right now and check out the traffic section.

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Any keywords in pink are “non-value added”

This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field.