Amazon Keyword Optimization Tools – Critical Update for Product Listing Search Term on Brand Dashboard

Steven Pope - Amazon Expert

Update to Amazon Listing Back End Search Terms

If it’s been a while since you optimized your back end search terms for SEO traffic. Today is a good day to make some changes.

Amazon updated their algorithm. If you have brand registry, go over to the brand dashboard right now and check out the traffic section.

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Any keywords in pink are “non-value added”

This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field.

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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