Tips and Tricks and a Complete Guide to Merge ASINs on Amazon

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

ASINs, or Amazon Standard Identification Numbers, are unique identifiers assigned to products on the Amazon marketplace. They are crucial for Amazon sellers as they help customers find and purchase their products. However, managing ASINs can be challenging, especially when it comes to merging them or changing UPCs. In this blog post, we will provide tips and tricks for Amazon sellers to overcome common issues related to ASINs and UPCs.

Common Issues Faced by Amazon Sellers:

When it comes to managing ASINs, Amazon sellers often face several challenges. One of the most common issues is the inability to merge ASINs. This can happen when sellers have multiple listings for the same product with different ASINs. Another issue is changing UPCs, which can be a complicated process.

How to Merge ASINs on Amazon:

Merging ASINs can help Amazon sellers streamline their listings and avoid confusion for customers. Here’s a step-by-step guide to merging ASINs:

  1. Identify the ASINs that need to be merged.
  2. Duplicate the SKU for the ASINs you want to merge.
  3. Go to the “Manage Inventory” page and select “Add a Product.”
  4. Enter the duplicated SKU and select “Advanced View.”
  5. Click “Merge Duplicates” and select the ASINs you want to merge.
  6. Confirm the merge and make any necessary changes to the product details.

Managing Data when Selling through FBA and FBM:

When selling through Amazon, sellers can choose between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Managing data can be tricky when using both fulfillment methods. Here are some tips for managing data when selling through FBA and FBM:

  • Use Amazon’s Inventory Loader tool to upload inventory data in bulk.
  • Make sure to update inventory levels regularly to avoid overselling or underselling.
  • Use a centralized inventory management system to keep track of inventory across both FBA and FBM channels.

Changing UPCs on Amazon:

Having accurate UPCs is crucial for Amazon sellers as it helps customers find their products easily. Here’s a step-by-step guide to changing UPCs on Amazon:

  1. Go to the “Manage Inventory” page and select the product with the UPC you want to change.
  2. Click “Edit” and go to the “Offer” tab.
  3. Enter the new UPC in the “Product ID” field and click “Save.”
  4. Update the product details if necessary and click “Save and Finish.”

Best Practices for Updating UPCs:

  • Make sure to use a unique UPC for each product and avoid using the same UPC for multiple products.
  • Check the accuracy of UPCs before uploading them to Amazon to avoid errors.
  • Update UPCs for all channels where the product is sold to avoid confusion.

Changing Brand Names on Legacy ASINs:

Changing a brand name on a legacy ASIN can be a challenge for Amazon sellers. Here’s a step-by-step guide to changing a brand name on a legacy ASIN:

  1. Unenroll from Brand Registry and file a ticket for the brand name change.
  2. Wait for Amazon’s approval of the brand name change.
  3. Upload a template file as rapidly as possible to avoid hijackers.

Unenrolling from Brand Registry and Filing a Ticket for the Brand Name Change:

  • Unenroll from Brand Registry to avoid any restrictions on changing the brand name.
  • File a ticket with Amazon to request a brand name change.
  • Make sure to provide all necessary documentation, such as a trademark certificate or business license.

Uploading a Template File as Rapidly as Possible to Avoid Hijackers:

  • Download a template file from Amazon’s Seller Central and update it with the new brand name.
  • Submit the CSV file that you saved earlier and click “Upload.”
  • Wait for Amazon to process the file and update your product listings.

Optimizing ASINs and UPCs for Amazon Success

In conclusion, merging ASINs and changing UPCs are critical strategies for Amazon sellers aiming to enhance their listings and boost sales. Our Amazon agency, backed by seasoned Amazon experts, has explored the prevalent challenges sellers encounter and offered a detailed guide to address these issues effectively.