Maximizing Efficiency: The Top Prep Centers for Amazon Sellers

What are prep centers, and why are they crucial for Amazon sellers? 

Prep centers are third-party services that handle the preparation and shipping of products to Amazon fulfillment centers. For many sellers, the time and effort required for these tasks can be overwhelming. Mistakes in labeling or packaging can also lead to delays and lost sales.

How do prep centers solve these problems?

Top prep centers offer a range of services to streamline the preparation and shipping process. They handle labeling, packaging, and inspection, saving sellers valuable time and reducing the risk of errors. Additionally, they can provide expert advice to help sellers optimize their operations and increase their profits.

Which prep centers are the best choice for Amazon sellers?

This decision will depend on the needs of your business, but looking at what the prep center offers can help in making the right choice.

The top prep centers not only offer efficient preparation and shipping services but also provide valuable insights and advice. By partnering with a reputable prep center, sellers can improve their efficiency, reduce costs, and ultimately, grow their business on Amazon.

What to look for in prep centers?

When selecting a prep service, Amazon sellers should consider several key factors to ensure they choose the right partner:

What To Look for in Amazon Prep Centers

1. FBA Expertise & Compliance: This ain’t rocket science, but staying on top of Amazon’s ever-evolving FBA guidelines is no walk in the park. Look for a center with a proven track record of compliance, ensuring your products sail through Amazon’s inspection process without delays.

2. Transparency & Visibility: You deserve to know what’s happening with your inventory. Choose a prep center offering real-time inventory tracking, order status updates, and clear communication throughout the process.

3. Competitive Pricing & Scalability: Cost matters, but don’t be seduced by rock-bottom prices. Look for a center that offers fair, competitive pricing structures that scale with your business growth. You don’t want to be stuck with a center that can’t handle your booming sales.

4. Technology & Automation: Efficiency is key. Opt for a prep center that leverages technology for faster processing, streamlined workflows, and potentially even lower costs. Automation can be your friend, freeing up prep time for other tasks.

5. Customer Service & Reputation: Stellar customer service is a non-negotiable. Look for a prep center that prioritizes clear communication, responsiveness to your questions, and a willingness to go the extra mile to ensure your satisfaction.

Bonus Tip: Don’t be afraid to ask for references and reviews. A reputable prep center will be happy to connect you with satisfied clients whose experiences can provide valuable insights.

By prioritizing these key factors, you’ll be well on your way to finding a top-notch Amazon prep center that empowers your FBA business to thrive.

Now go forth and conquer the market. Our Amazon agency offers a range of services to help make this happen

Top Prep Centers: PrepFBA

Prep Centers FBAPrep

PrepFBA caters to Amazon, TikTok, Walmart, and Instagram sellers. Here are some of the services they offer:

  • FNSKU Labelling: They can label your products with FNSKU labels, which are required for selling on Amazon.
  • Receive, Unpack, and Inspect: PrepFBA can receive your bulk orders, unpack them, and perform a general inspection to ensure quality.
  • Poly Bagging and Suffocation Label: They can poly bag your products and apply suffocation labels if needed for packaging requirements.
  • Multipack/Bundling: PrepFBA can assist with multipackaging or bundling products together as required.
  • Pick & Pack Fulfillment: They can fulfill orders from your preferred online shop by receiving, sorting, picking, packing, and shipping products directly to your customers.
  • Freight Forwarding: PrepFBA can handle freight forwarding services, including shipping directly from China to their facilities, sea and air transportation, customs clearance, and more.
  • Pallet Forwarding: They can also handle pallet forwarding services, including shipping pallets as is, LTL (Less Than Truckload) shipment to Amazon, and customs clearance.

Top Prep Centers: Prep Ninjas

Prep Centers Prep Ninjas

Prep Ninjas accepts orders from online stores, wholesale distributors, and manufacturers.Its offered services include:

  • Secure Packing and Shipping: They carefully and securely pack your inventory and ship it to Amazon using the most cost-efficient method.
  • Secure Dashboard Login: Access a secure dashboard for easy management of your inventory and orders.
  • Inspection: Their team inspects your inventory to ensure quality and compliance with FBA standards.
  • FNSKU Labeling: They label your products with FNSKU labels, necessary for selling on Amazon.
  • Price Removal: They can remove price tags or stickers from your products.
  • Tape and Standard Polybag: They provide tape and standard polybags for packaging.
  • Shipment Creation: Prep Ninjas can create shipments to Amazon on your behalf.
  • Packing Boxes: They pack your items into boxes for shipment to Amazon.
  • Attaching Shipping Labels: They attach shipping labels to your boxes.
  • Carrier Pickup: They can arrange for carriers to pick up your shipments.

Top Prep Centers: Little Owl Prep

Little Owl Prep positions itself as a comprehensive logistics partner for Amazon sellers, offering a variety of services to streamline operations:

  • Storage Solutions: They provide affordable storage options, charging a low monthly rate based on the space your items occupy.
  • Case Forwarding: Little Owl Prep assists in forwarding cases of your products to Amazon and other fulfillment channels when your inventory is running low.
  • Amazon FBA/Walmart/Deliverr Item Prep: Their team is skilled in preparing items for shipping, including poly bagging, bubble wrapping, assembly, and re-packaging into larger boxes as needed.
  • Ecommerce Fulfillment Services: They store items in their warehouse and fulfill orders from all your sales channels, ensuring timely and accurate deliveries.
  • Book Prep: Little Owl Prep specializes in grading books and can also identify and manage counterfeit textbooks.
  • Return Services: They handle returns from various platforms, including Amazon, Walmart, and Shopify. They inspect incoming items to determine if they can be resold or if they are damaged.

Top Prep Centers: California FBA Prep Service

Prep Centers California FBA Prep Service

California FBA Prep Service is a company specializing in FBA prep for Amazon sellers. They have been selling on Amazon since 2006, primarily in the media category. Their services include:

  • Wholesale and Arbitrage Pricing: They offer pricing for standard and oversize units, including labels, sticker removal, additional boxes, and storage for a specified period.
  • Storage Solutions: They provide storage options at different rates for the first three quarters of the year and the fourth quarter.
  • Additional Services: They offer various services such as shipping prep, poly bagging, bubble wrap, shipment creation, bundling, box forwarding, removal and re-ship, palletizing, and unloading containers, each with its pricing.
  • A Seller’s Shipping Department: California FBA Prep Service aims to become your “shipping department,” handling all boxing, labeling, and taping tasks, allowing sellers more time to source new products and increase sales.
  • Responsive Customer Service: Being a small company, they promise prompt and personalized responses to seller needs, with the likelihood of reaching a live person when calling.

Top Prep Centers: AMZ Prep

AMZ Prep is a global eCommerce and Amazon FBA partner known for its trusted services, serving thousands of brands and sellers worldwide. They offer a range of services tailored to Amazon sellers, including:

Amazon FBA Standard FNSKU Labelling & Handling

Receiving, inspection, inventory wrapping, labeling, invoicing

Prep turnaround time of 72 hours

Shipping plan creation

Polgbagging and wrapping included in cost

Access to online platform

eCommerce fulfillment activation for store

Amazon Shipment Plan Creations

Access to all warehouse facilities

Dedicated Account Manager

Live quarterly events with founder & executive team

Waived Outbound package fee

Top Prep Centers: ZonPrep

ZonPrep is an FBA prep service provider that aims to save Amazon sellers time and reduce overhead by handling complex and tiresome FBA prep needs. They offer a wide range of services tailored to sellers specializing in private label, wholesale, and online and retail arbitrage. Some of the services they offer include:

  • FBA Removals: Managing the removal of items from FBA warehouses.
  • Online Arbitrage: Assisting with the prep needs specific to online arbitrage sellers.
  • Full Compliance: Ensuring compliance with Amazon’s FBA guidelines.
  • FNSKU Labeling: Labeling products with FNSKU labels required for selling on Amazon.
  • Poly Bag & Shrink Wrap: Providing poly bagging and shrink wrapping services for products.
  • Receiving & Inspection: Receiving and inspecting inventory to ensure quality and accuracy.
  • Bundling & Multi-Sets: Assisting with bundling products and creating multi-sets as needed.
  • Forwarding & Drip-Feeding: Managing the forwarding of inventory and drip-feeding products into Amazon’s warehouses.
  • Private Label & Wholesale: Catering to the specific needs of private label and wholesale sellers.
  • Fragile Items & Climate Control: Providing specialized handling for fragile items and climate-controlled storage if needed.

Top Prep Centers: YYZ Prep

Prep Centers YYZ Prep
Prep Centers YYZ Prep 2

YYZ Prep is an FBA prep service that caters to all types of Amazon sellers, including those involved in online arbitrage, wholesale, and private label. What to expect from YYZ Prep:

  • Labeling: Providing FNSKU/ASIN labels, safety labels (fragile, battery, heavy, etc.), and bundle labels (sold as set, do not separate).
  • Receiving and Shelving: Handling the receipt and shelving of inventory.
  • Inspection: Inspecting items during prep and notifying sellers of any issues.
  • Packaging: Providing all dunnage (air pillows, paper, foam, etc.) and basic additional boxes (new/used within reason).
  • Software and Integration: Offering full software access and integration with Amazon inventory and shipping plans.
  • Shipping: Providing discounted LTL shipping rates in Canada and the USA.
  • FBA full prep service for Amazon.ca and Amazon.com, food shipments to Amazon.com with FDA clearance, LTL shipment handling for Amazon.ca, eCommerce fulfillment services for FBM, carton forwarding, removal order consolidation (case-by-case basis), refund inspection and reshipment, drip feeding into Amazon (.ca/.com), and efficient online arbitrage order handling.

Top Prep Centers: My Prep Center

Prep Center My Prep Center

My Prep Center is an e-commerce packaging service provider with expertise in handling inventory processing for Amazon sellers. They offer a range of services to help sellers scale their businesses efficiently. Some of the services they provide include:

  • Receive & Inspect: They receive and inspect inventory to ensure quality and accuracy.
  • Inventory Storage: They offer 14 days of inventory storage, allowing sellers flexibility in managing their stock.
  • Communication: They provide email updates with inventory counts and photos of any damages.
  • Labeling: They offer FNSKU labeling, sticker covering/removal, and expiration labels as needed.
  • Packaging Materials: They provide dunnage (protective packaging) and shipping boxes for safe transit.
  • Quick Turnaround: Orders are processed and shipped within 24-48 hours, ensuring fast delivery to customers.

Top Prep Centers: WestFBA

WestFBA is an Amazon FBA service provider based in the USA, offering services for users who need to import products to Amazon FBA worldwide. They aim to provide economical and efficient solutions to speed up business needs, focusing on increasing sales, saving time, and saving money. Their services are particularly useful for small business owners due to their lower costs and efficiency.

  • Fulfillment Warehouse: They have their fulfillment warehouse, which is fully equipped to handle Amazon FBA shipments.
  • Shipping Expertise: With years of experience in shipping to Amazon warehouses, WestFBA is familiar with the requirements and processes involved.
  • Order Processing: When a customer buys a product, WestFBA receives a notification of the order via email, Seller Central, and SMS.
  • Pickup and Packing: WestFBA schedules the pickup and keeps the product packaged and ready. They also offer Amazon FBA Packaging Service for added convenience.
  • Delivery: A delivery associate picks up the package from the seller’s doorstep and delivers it to the customer. For Pay on Delivery (POD) orders, the funds are deposited directly into the seller’s account.

Top Prep Centers: Atlantic Fulfillment

Prep Centers Atlantic Fulfillment

Atlantic Fulfillment offers fulfillment services for e-commerce sellers, including Amazon sellers. 

  • Direct Shipping: They can ship directly to e-commerce customers or to an Amazon fulfillment center. They support various e-commerce sales channels such as Amazon.com, eBay.com, Walmart.com, Jet.com, and more.
  • Easy Registration: It’s free to register with Atlantic Fulfillment, and their system will walk you through the registration process.
  • Professional Fulfillment: Their service is ideal for professional Amazon or e-commerce sellers who need an experienced fulfillment company to handle prepping, packing, and shipping.
  • Fulfillment Process:
    • Product is unboxed, received, inspected for damage, measured, labeled, assigned to MCF, and placed into storage for $0.95 per item.
    • If a product needs additional prep, charges are applied for that prep.
    • Once the item sells, it is picked, inspected again, packed with dunnage if needed, weighed, measured, shipping method selected, label printed, and shipped for $3.75 + $0.75 per additional item per order.

Top Prep Centers: Pacific Prep Services

Prep Center Pacific Prep Services

Pacific Prep Services is a full-service prep and ship company based in Tax-Free Oregon, the only tax-free state on the West Coast. They aim to streamline the fulfillment side of the business for their clients, allowing them to focus on sourcing more products to grow their business.

Their services include:

  • Receiving
  • Inspection
  • Labeling
  • Poly Bagging
  • Suffocation Warning Labels
  • Sticker Removal
  • Dunnage
  • Expiration Labels
  • Bubble Wrap
  • Outbound Boxes
  • Bundling

Using a prep center can offer several benefits to Amazon sellers, making the process of preparing and shipping products more efficient and cost-effective. Here are some key advantages:

  1. Time-Saving: Prep centers handle the labor-intensive tasks of labeling, packaging, and shipping, saving sellers valuable time that can be used to focus on other aspects of their business.
  2. Cost-Effectiveness: By outsourcing prep services, sellers can reduce labor costs associated with packaging and shipping, as well as potentially benefit from bulk discounts offered by prep centers.
  3. Expertise and Compliance: Prep centers are familiar with Amazon’s strict guidelines for packaging and labeling, ensuring that products are prepared correctly and comply with all requirements.
  4. Scalability: As sellers’ businesses grow, prep centers can scale their services to accommodate larger volumes of inventory, providing flexibility and efficiency.
  5. Storage Solutions: Many prep centers offer storage services, allowing sellers to store inventory in a secure facility until it is ready to be shipped.

Despite these benefits, some sellers may still prefer to prep their products themselves for various reasons, such as maintaining control over the process, ensuring quality, or simply enjoying the hands-on aspect of the work.

Imagine Sarah, an Amazon seller who has been running her online business for a few years. She’s built a successful brand selling organic skincare products. Sarah takes great pride in her work and pays attention to every detail of her products, from sourcing the best ingredients to designing eye-catching packaging.

Recently, Sarah has been considering using a prep center to handle the packaging and shipping of her products. However, after careful consideration, she decides to continue prepping her products herself for several reasons:

  1. Quality Control: Sarah is passionate about her products and wants to ensure that every item meets her high standards. By prepping the products herself, she can personally oversee the process and ensure that everything is done correctly.
  2. Brand Consistency: Sarah’s brand is built on a commitment to quality and sustainability. She believes that by personally prepping her products, she can maintain consistency in packaging and presentation, which is important for brand image and customer satisfaction.
  3. Cost Considerations: While using a prep center may save time, Sarah realizes that it may also increase her costs, especially as her business grows. By prepping the products herself, she can control these costs and reinvest the savings into other areas of her business.
  4. Flexibility and Control: Sarah values the flexibility and control that comes with prepping her products. She can easily make changes to packaging or labeling, respond quickly to customer feedback, and adapt to changing market conditions without relying on a third party.

If you still want to prep your products, here is a list of companies that offer packaging products:

Mondi Group

Mondi Group is a global leader in packaging and paper, offering innovative and sustainable solutions. For Amazon sellers, Mondi Group can provide a range of products including containerboard, corrugated solutions, flexible packaging, industrial paper bags, specialty kraft paper, and uncoated printing paper. These products are designed to meet the diverse needs of Amazon sellers, providing packaging solutions that are both effective and environmentally friendly.

Chemy

Chemy, also known as Qiyuan Packaging specializes in providing various packaging products with custom printing, including plastic packaging such as water bags, stand-up pouches, spout pouches, snack packaging bags, and packaging roll film.

Prep Centers Packaging Products Chemy

Box It Now

Box It Now offers over 150 industry-standard box styles, including everything from Regular Slotted Containers to 6 Pack Bottle Carriers, with more styles continuously added. They provide folding carton and corrugated packaging styles, allowing for quick customization to fit any need.

Box It Now’s innovative technology makes it easy for anyone to design and create packaging content in minutes. Accessible from the web on any computer or mobile device, their tool simplifies the package design process, saving time and allowing designs to be ready for the market in just minutes.

Prep Centers Packaging Products Box It Now

Packlane

Packlane offers a unique approach to custom packaging with its custom design lab, live preview, and instant quote features. They provide the freedom for users to unleash their creativity and develop their own designs efficiently. Packlane also offers assistance with design and technical support if needed.

The process is straightforward: users select a packaging style, quantity, and choose from custom or stock sizes. Then, they can start designing their custom boxes, adding customization options like images, text, and brand colors. Throughout the design process, users can see an instant quote, allowing them to know the final cost of their order.

Prep Centers Packaging Products Packlane

Globe Packaging

Globe Packaging is a leading online packaging distributor in the UK, offering a diverse range of packaging materials with next working day delivery for orders placed by 4 PM. They pride themselves on their service levels, value, and quality. Their products include over 65 sizes of cardboard boxes & cartons, packing tapes, protective, and postal supplies.

Prep Centers Packaging Products Globe Packaging

VJ7 Printing

VJ7 Printing and Packaging Inc., established in 1997, offers a range of printing services to meet various needs. Their services include Offset Printing, Digital Printing, Large Format Printing, Labels Printing, Folding Cartons, Post-Press and Finishing Services. They have a skilled creative team that can help with design and printing needs, making them a comprehensive solution for Amazon sellers looking for printing services.

Prep Centers Packaging Products VJ7 Printing

PackHit

PackHit offers a range of packaging solutions for Amazon sellers, including cardboard boxes, corrugated boxes, kraft boxes, retail packaging boxes, product boxes, mailer boxes, reverse tuck end boxes, pillow boxes, auto lock bottom boxes, gable boxes, five panel hanger boxes, and custom display boxes. Their process involves providing a free quote, free digital proofing, and free delivery, making it convenient for sellers to get their packaging needs met efficiently.

Prep Centers Packaging Products PackHit

Rusken Packaging

Rusken Packaging offers a range of packaging solutions for Amazon sellers, including custom boxes, printing and branding services, design capabilities, custom kits for multiple products, finishing services, inventory management, and delivery on-demand. With 19 facilities across 10 states in the United States, Rusken provides a comprehensive and convenient packaging solution for sellers looking to make a strong first impression with their products.

Prep Centers Packaging Products Rusken Packaging

In Conclusion

Utilizing the services of prep centers can significantly benefit sellers by saving time, streamlining operations, and ensuring compliance with Amazon’s stringent packaging standards. 

However, for those who opt to prep their products themselves, selecting suppliers of packaging products that align with their branding needs and meet Amazon’s packaging guidelines is crucial. 

By carefully choosing the right packaging suppliers, sellers can effectively showcase their products, enhance customer experience, and ultimately, boost sales on the Amazon platform.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva

VICE PRESIDENT OF HUMAN RESOURCES

Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family

Kevin-Sanderson

Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons

SENIOR ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch

SR BRAND DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon

ACCOUNT DIRECTOR

Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.