Many entrepreneurs who are just starting out in Amazon have no idea how to target their customers and create or develop their brand.
Amazon is a very large target market, but not every entrepreneur can find their way around the crowds to reach their audience.
Creating a target market on Amazon is important for your business and ultimately should be determined by who your ideal customer will be. The better you can understand your customers’ demographics, the more likely you will succeed as an entrepreneur.
WHAT IS A CUSTOMER AVATAR?
An avatar is a fictional character that represents your target market. The avatar will help you better understand your target market by giving you a window into their world and needs.
BENEFITS OF CREATING A CUSTOMER AVATAR
- Easier decision-making – They represent the types of people who buy your products, and creating an avatar will help you make better decisions.
- Saves a lot of money – Rather than spending time and money trying to attract a wide audience, you’ll only need to target the audience most likely to buy from you. This means you can target your marketing efforts more effectively, and you’ll also be able to track the success of your campaigns easily.
- Improve your conversion rates – By using an avatar, you’ll be able to create a more personalized experience for your customers. This means that they’ll be able to engage with your products more easily and will be more likely to buy them.
- Identify the goals and values that your product can help them achieve
- Find their sources of information
- Write their demographic information
- Define the problem or challenge that you want to solve by creating an Amazon listing.
- Show one gender
- Show one age group
- If your product is unisex, target the majority buyer
- Show the product in use by your customer avatar
- Show the customer avatar experiencing the product looking at the camera and ideally smiling
CONCLUSION
By understanding your target market, you can make better decisions about the products you create and how you market them. In addition, knowing who they are will help build a personal connection with them.
Have questions about constructing your customer avatar to attract your ideal Amazon target market? Let us know and talk to us today at myamazonguy.com/contact.
