Walmart
Tap into the Walmart Marketplace to grow your brand.
As an increasingly popular alternative to Amazon, selling on Walmart allows brands to reach millions of new customers. Walmart’s e-commerce platform combines a trusted name with the potential for rapid growth, making it an ideal destination for sellers looking to expand their reach.
Why Sellers and Brand Owners Should Consider Selling on Walmart
Capitalize on Walmart’s Growing E-Commerce Presence
Walmart is rapidly transforming into a major player in the e-commerce space, providing sellers with a unique opportunity to reach a diverse audience. With millions of loyal customers flocking to its online marketplace, brands can tap into a vast network of potential buyers who are already familiar with the Walmart name.
By establishing a presence on Walmart, sellers can enhance their visibility, diversify their revenue streams, and leverage the platform’s user-friendly features to drive sales and customer engagement.
- Massive Audience: Reach millions of Walmart shoppers actively seeking products, increasing your brand’s visibility.
- Lower Competition: With fewer sellers compared to Amazon, you’ll face less competition, making it easier to stand out.
- Established Trust: Walmart’s brand reputation instills confidence in customers, encouraging them to buy from you.
- Increased Sales Potential: Benefit from Walmart’s extensive marketing efforts and promotional tools designed to drive traffic to your listings.
- Flexible Fulfillment Options: Choose between Walmart’s fulfillment services or your own, providing greater control over logistics.
- Diverse Product Categories: Walmart supports a wide array of categories, allowing you to showcase a variety of products under your brand.
- Data Insights: Gain valuable analytics to understand customer behavior and optimize your listings for better performance.
Selling on Walmart can be a game-changer for your brand. By tapping into this emerging platform, you can expand your market reach and drive sales growth.
Watch These Walmart Videos
Key Points to learn:
- Creating Parentage: In Walmart Seller Central, use “Add New Items” and group products with a variant group ID instead of a separate parent SKU.
- Deleting Parentage: Walmart doesn’t allow direct deletion. To separate items, create a new variant group ID for each product.
Key Points to learn:
- Walmart Fulfillment: Service (WFS) Overview
Walmart’s WFS program, akin to Amazon’s FBA, requires an application and aims to enhance logistics to compete with Amazon. - Application Insights:
For WFS applications, focus on SKU count, unit cost, and inventory turnover. Smaller, fast-moving items may improve acceptance chances.
Key Points to learn:
- Importing Reviews to Walmart: Walmart now allows you to import reviews from Amazon or Shopify by submitting a CSV file with review details like item ID, SKU, title, body, and rating, enhancing product visibility on the platform.
- Impact on Sales: Leveraging imported reviews can significantly boost conversion rates on Walmart, making it a valuable strategy for sellers in this growing marketplace.
Key Points to learn:
- WFS Setup: WFS can be confusing, but use the “Managed Inventory” section on the Walmart dashboard to create inbound orders after application approval.
- Shipment Preparation:
Update shipment quantities and labeling details, then generate shipping labels. Verify if shipping costs to Walmart’s facility are required, as this may not be clear.