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What are Platinum Keywords on Amazon Seller Central?

How to Find Platinum Keywords?

 To access the platinum keywords, follow the steps below:
1. Go to your Seller Central Home Page. 
2. Hover over Inventory and then Click Manage Inventory. 
3.  Next click edit listing on the listing you would like to find the platinum keywords for. amazon defaults on the offer tab, be sure to navigate over to the keywords tab as shown below. 
4. You will find Platinum Keywords on this page. 
Platinum Keywords




Are Platinum Keywords Relevant? 


No. This is because this feature is for platinum merchants only. This program was designed for platinum merchants to get better serviceability within their Amazon Storefronts. Platinum merchants do not exist any longer on the Amazon platform. This program was discontinued years ago. There will be no harm done if terms are filled in though. 



Significant Takeaways: 

  • Platinum Keywords do not have an impact on your search-ability, SEO, or seller account. 
  • Be sure to make the most out of your search terms field. Do not include commas, duplication, etc. Use this field for misspellings, broad references to your product, Spanish, etc. 
  • The other search term fields such as Subject Matter, Other Attributes, Target Audience, etc. have limited impact, so we do recommend entering terms into these fields as well. 
  • There are great tools such as Helium 10 that help get great back end search terms. Link to Helium 10 is below. 

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad