- Work from home
- International
- Remote job, work-from-home
- International
We are seeking a highly analytical and results-driven Website Performance & CRO Manager to own conversion performance across our Direct-to-Consumer (DTC) client portfolio.
In this role, you will be responsible for improving website conversion rates, optimizing user experience, maintaining website performance standards, and driving measurable revenue growth for Shopify-based brands. You will proactively identify opportunities, develop optimization strategies, execute experiments, and translate data into actionable business decisions.
This is not a task-execution role. We are looking for someone who can independently identify what needs to be optimized, prioritize initiatives based on business impact, and connect every website improvement to measurable performance outcomes.
CRO & Conversion Ownership
- Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities
- Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences
- Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools
- Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation
- Deliver clear optimization recommendations supported by data and expected business impact
- Provide wireframes, mockups, and implementation guidance to designers and developers
Website Performance Management
- Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts
- Ensure websites meet performance benchmarks while maintaining a seamless user experience
- Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates
- Identify technical issues and performance risks within one business day of detection
- Escalate unresolved blockers promptly to maintain project momentum and client performance goals
Analytics & Reporting
- Own GA4 implementation, tracking accuracy, and reporting across client websites
- Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps
- Establish performance baselines for new client accounts within 30 days of onboarding
- Deliver monthly performance reports that connect optimization initiatives to conversion rate, average order value (AOV), and revenue impact
- Provide actionable insights rather than simply reporting metrics
Client Portfolio Support
- Manage multiple website optimization initiatives across a portfolio of DTC clients
- Develop and maintain rolling 30/60/90-day optimization roadmaps for each account
- Collaborate with DTC Brand Managers to ensure website initiatives support broader business objectives
- Support client-facing teams with performance insights, recommendations, and deliverables
Process Improvement & Documentation
- Create and maintain SOPs for all CRO, analytics, QA, and website performance processes
- Continuously improve workflows to increase efficiency, scalability, and quality
- Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices
Key Performance Indicators:
- Conversion rate improvement — measurable CVR lift per client site tracked month over month. Baseline established within 30 days of onboarding
- A/B test velocity — minimum 2 active tests per client site at all times. Every test has a documented hypothesis, success metric, and post-test outcome
- Google PageSpeed score — ≥80 on mobile and desktop across all active client sites, maintained continuously
- Revenue-attributed reporting — at least 1 documented report per client per month connecting site changes to CVR, AOV, or revenue movement
- Project delivery rate — ≥90% of website projects delivered on time with completed QA documentation. Zero launches without sign-off
- 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce
- Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization
- Advanced proficiency in Google Analytics 4 (GA4)
- Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms
- Demonstrated success running A/B tests and translating results into measurable business outcomes
- Strong understanding of conversion funnels, user behavior, and customer journey optimization
- Experience managing multiple client accounts or projects simultaneously
- Excellent analytical, problem-solving, and communication skills
- Agency experience or experience supporting multiple brands is highly preferred
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
You may follow up your application by emailing us at [email protected].
About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.
Our Strength is in our People
Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.
“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder
Hear more of what our employees have to say.
These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.
Our mission: to be Earth’s most seller-centric company.
Core Values
Learning
Never ending acquisition of knowledge and skills.
Eagerness
To get started. Keenness. Bias for fresh action.
Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.
Tech Savvy
AI fluency , type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.
Teaching
Help others learn, share your knowledge.
Manager Values
Multiply Yourself
Replace yourself to scale MAG. 1+1=3.
Soft on the People
Treat employees with respect and sincerity.
Compete
We are a team not a family. Crush your competitors. Play to win.
Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.
Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.
Work from any location
We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.
We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision.
