Amazon price history now gives shoppers up to 365 days of pricing data and buy alerts through Alexa for Shopping, making price transparency a bigger factor that sellers should consider when planning discounts and promotions.
Amazon continues to introduce shopping features that help customers make more informed buying decisions. As 78% of consumers compare prices before purchasing, the expanded Amazon price history feature gives shoppers even more information before they click Buy.
While the update is designed to improve the shopping experience, it also creates new considerations for brands running promotions throughout the year. Sellers now have another reason to review how they manage pricing and discounts over time.
Amazon Expands Price History and Buy Alerts for Shoppers
Amazon has expanded its price history feature by adding a 365-day view alongside the existing shorter history options. Customers can now review up to one year of pricing directly from eligible product pages, making historical pricing easier to access than before.
The update also introduces Amazon price alerts, allowing shoppers to choose a target price and receive a notification when an item reaches that amount. This gives customers more flexibility to wait for preferred discounts instead of purchasing immediately.
The added pricing visibility gives shoppers more information before making a purchase and makes previous discounts easier to compare over a longer period. For businesses selling on Amazon, that means promotional pricing may remain visible to customers long after a sale has ended.
Noah Wickham, VP of Sales and Marketing at My Amazon Guy
For an Amazon agency, the announcement highlights the growing importance of tracking pricing history and promotional activity throughout the year. As Amazon continues to add pricing transparency features, sellers may need to pay closer attention to how discounts appear to increasingly price-conscious shoppers.
Alexa for Shopping Shows Amazon Price History for One Whole Year
Until now, shoppers using Alexa for Shopping could only view a shorter pricing window on eligible product pages. According to a Let’s Data Science article, Amazon price history now offers 30-day, 90-day, and 365-day views, giving customers more pricing context before making a purchase.
| Feature | Before | Now |
|---|---|---|
|
Price history |
Shorter window |
30, 90, and 365 days |
|
Access |
Limited history |
Price history link or Alexa for Shopping |
|
Buy alerts |
Limited |
Customers can set price alerts |
|
Shopping benefit |
Less pricing context |
More informed purchase decisions |
The expanded history makes it easier for shoppers to compare current prices with previous pricing, especially when evaluating deals during major shopping events. By bringing this information directly into Alexa for Shopping, Amazon reduces the need for shoppers to rely on basic third-party price history tools.
The longer pricing window also means sellers should pay closer attention to how discounts appear over time because customers have more historical pricing information at their fingertips. An Amazon pricing audit can help brands review their pricing history and promotional activity to better understand how visible pricing trends may affect future buying decisions.
Customers Can Now View Up to 365 Days of Amazon Price History
Amazon announced that Amazon price history now allows customers to view 30-day, 90-day, and 365-day pricing through Alexa for Shopping before making a purchase. The new tool appears on eligible product listings, giving shoppers additional pricing information before making a purchase decision.
Customers can view an item’s pricing history by selecting the price history option displayed near the current price or by asking Alexa for Shopping about recent price changes. Since debuting in 2024, the feature has been used by more than 50 million customers, with users checking historical pricing an average of three times per month.
The expanded pricing history is currently available to customers in the U.S., U.K., Canada, and India, while the 365-day view continues to roll out in the U.S., U.K., and India. During events like Prime Day, shoppers can compare limited-time discounts against a product’s historical pricing to make more informed purchasing decisions.
For sellers, the announcement means customers now have greater visibility into previous pricing before deciding to buy. As pricing transparency continues to increase, maintaining a thoughtful Amazon pricing strategy may become more important for brands that frequently rely on promotions and discounts.
