Troubleshooting for Amazon

Amazon listing hijacker removal

An unauthorized seller on your Amazon listing can hurt sales and put your brand at risk. Our troubleshooting experts can identify the issue, take the right steps to remove the hijacker, and help protect your brand and listing.

Trusted by major brands and Amazon sellers:

How to tell if your Amazon listing has been hijacked

An Amazon hijacker is a seller who appears on your product listing without your authorization. They can compete for the Buy Box, take sales from your brand, and in some cases sell counterfeit or different products under your listing.

Several changes to your listing can indicate that an unauthorized seller has joined your ASIN. Look for these four signs:

An unfamiliar seller appears on your ASIN
Check the “Other Sellers on Amazon” section for sellers you don’t recognize.

Your Featured Offer share drops
A new seller offering a lower price can take the Featured Offer away from your brand, putting their offer in front of customers and taking sales from you.

Your sales suddenly decline
An unexpected drop in sales can sometimes indicate that another seller is capturing your customers.

Customers receive the wrong product
Complaints about counterfeit, used, or otherwise different products can be a sign that another seller is attaching an incompatible offer to your listing.

What to do if your listing is hijacked

When an unauthorized seller appears on your listing, the right response depends on what they’re selling and whether they’re violating Amazon policy. Get help for hijacked listings.

Gather information about the seller

Note their seller name, pricing, ASIN, and any other details that show what they’re doing, including screenshots and dates.

Check what products they are selling

If you think the product may be counterfeit or different from yours, consider placing a test order to confirm what customers are receiving.

Report the appropriate violation

Depending on the situation, you may need to report counterfeit goods, intellectual property infringement, or another listing violation.

Document and provide clear evidence

Include relevant order details, screenshots, and a concise explanation of the problem. Keep your case information so you can follow up if necessary.

Get expert help for hijacked listings

With 8+ years of Amazon troubleshooting experience across 400+ brands, we know how to identify issues, navigate Amazon’s processes, and work toward a resolution. Get troubleshooting hours and start reclaiming your hijacked listing.

4.5 Stars • 487 Reviews

4.6 Stars • 150 Reviews

Frequently asked questions

What is an Amazon hijacker?

An Amazon hijacker is a seller who joins your ASIN without your permission and competes with your brand for sales.

In 2024, Amazon stopped more than 99% of the listings it identified as infringing before brands reported them, according to Amazon’s fifth Brand Protection Report. This means a seller appearing on your listing has already cleared Amazon’s automated screening.

It's important to note that Amazon does not recognize "hijacker" as a specific violation. Instead, removing an unauthorized seller requires identifying the underlying violation and reporting it through the appropriate Amazon process.

How do I remove a hijacker from my Amazon listing?

Start by documenting the seller and gathering evidence before reporting the issue. A thorough report gives Amazon the information it needs to review the case.

Take a screenshot the offer, price, seller name, and date
Test buy from the specific seller
Upon delivery, take photos of the product, the packaging, lot codes, and product condition
Report the violation supported by your evidence
Track the case and respond to any follow-ups

Amazon routes IP claims, policy violations, and compliance reports through its guided reporting process, which also lets sellers track the status of their reports.

How do I report a hijacker on Amazon?

Brand owners can report violations through Report a Violation in Brand Registry when logged into Seller Central.

Sellers without Brand Registry can use Amazon’s public infringement form. Select the violation that best matches the issue you've encountered and provide clear evidence to support your claim.

Do I need Brand Registry to remove an Amazon hijacker?

You can report a hijacker without Brand Registry, but enrollment gives brand owners access to additional tools for protecting their listings. Brand Registry requires an eligible registered or pending trademark and provides access to tools such as Report a Violation, Transparency, and Project Zero, per Amazon’s Brand Registry requirements.

Without Brand Registry, resolving certain listing issues can be more difficult and may require working through Seller Support.

Does a cease and desist letter get rid of an Amazon hijacker?

Sometimes. A cease and desist letter can persuade an unauthorized seller to stop selling your products, but it does not guarantee removal from your Amazon listing. You can send a notice through Amazon’s buyer-seller messaging system or use a formal legal notice when appropriate.

Amazon has pursued more than 32,000 bad actors across 14 countries since 2020 through its Counterfeit Crimes Unit, according to Amazon’s Trustworthy Shopping Experience Report. For persistent hijackers, reporting the underlying violation to Amazon may be more effective than relying on a cease and desist alone.

How long does Amazon hijacker removal take?

The timeline varies depending on the violation, the evidence provided, and whether the seller disputes the claim. Straightforward cases may be resolved within days, while contested cases can take several weeks or longer.

Strong, relevant evidence can help move a case forward. If Amazon requests additional information, responding promptly can also help avoid unnecessary delays. Amazon reports that its proactive controls blocked more than 99% of suspected infringing listings before brands had to report them, while valid infringement notices submitted by brands have decreased by around 35% since 2020. Amazon’s 2024 Brand Protection Report.

What do I do if Amazon won't remove a hijacker?

If your first report doesn't resolve the issue, don't simply submit the same claim again. Review y3our evidence and make sure you're reporting the violation that best matches the problem.

Conduct another test buy and document any product differences
Choose the violation type that your evidence supports
Use Brand Catalog Lock to help prevent unauthorized changes to your listing
Consider Transparency to help identify and protect authentic products

Brand Catalog Lock, introduced in 2025, helps trademark owners restrict unauthorized users from editing key listing content such as titles, images, bullets, and descriptions, according to Dickinson Wright. This can help keep your listing content protected while you work through the removal process.

Can Amazon remove a hijacker selling genuine products?

-----

What is the best tool for detecting Amazon hijackers?

No monitoring tool automatically removes a hijacker. The right tool can help you spot unauthorized sellers sooner, giving you more time to investigate and take action.

Brand Registry alerts — Free with enrollment
Third-party seller and price monitoring
Transparency codes — Help verify products through fulfillment
Regular listing checks — Review the “Other Sellers on Amazon” section

How much does Amazon hijacker removal service cost?

We handle hijacker cases through troubleshooting hours, so you pay for the time spent investigating and working on the case rather than a guaranteed outcome. The amount of time needed depends on the type of violation, the evidence available, and how Amazon responds.

There is no fixed cost for hijacker removal because each case requires a different level of investigation and follow-up.

Certain disputes can involve additional costs. For example, Amazon’s Patent Evaluation Express requires both parties to deposit $5,000 with a neutral evaluator, with the correct party receiving a refund, according to Amazon Brand Registry.