How to Write Amazon Bullet Points: OPTP The Original Stretch Out Strap Review (B00065X222)
The OPTP The Original Stretch Out Strap listing (ASIN B00065X222) has 167 to 224 character bullets and competitor ads on the page. This 80-second how to write amazon bullet points review shows what it is costing and the first three fixes.
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OPTP Amazon Listing Review (ASIN B00065X222)
This ASIN review walks through the OPTP The Original Stretch Out Strap listing on Amazon (ASIN B00065X222) and shows where the listing is leaking money: 167 to 224 character bullets and competitor ads on the page. It ends with the first three fixes My Amazon Guy would make.
Listing snapshot
| ASIN | B00065X222 |
|---|---|
| Product | OPTP The Original Stretch Out Strap with Exercise Book, USA-Made Yoga Strap |
| Brand | OPTP |
| Price shown (Nov 3) | $15.95 |
| Rating and reviews (Nov 3) | 4.7 stars, 27,895 ratings |
| Bought in past month (Nov 3) | 6K+ |
| Amazon’s Choice badge (Nov 3) | Yes |
| Availability (Nov 3) | In Stock |
| Title length (Nov 4) | 75 characters |
| Images in the gallery (Nov 4) | 6 |
| Videos in the image block (Nov 4) | 10 |
| Bullet points (Nov 3) | 5 bullets, 167 to 224 characters |
| A+ Content (Nov 4) | Yes, about 9 words of text and 13 images |
| Brand Story module (Nov 4) | Yes |
| Ads from other brands on the page (Nov 3) | Yes |
Captured from the public Amazon product page (amazon.com/dp/B00065X222) on November 3, 2026. Images, videos, A+, Brand Story and availability were rechecked on November 4, 2026. Amazon listings change often, so these numbers may differ today.
The biggest issue on the OPTP listing
Your bullets only run 167 to 224 characters. That’s not enough room to pick up the keywords you’re missing, or to answer what shoppers want to know.
What the OPTP listing does well
First, credit where it’s due. Amazon’s Choice badge. 4.7 stars on over 27,000 reviews. 6,000+ bought last month. That’s real demand. Now, my job? Point out where it’s leaking money.
Main image and click-through rate
Your image stack is in good shape. So here’s the next lever. Test your main image. It’s the only thing shoppers see in search. Fastest way to grow sales on Amazon? CTR.
How to Write Amazon Bullet Points: too short
Now, SEO. Here are those bullets. We want five of them, 250 to 500 characters each. That’s where you index for the keywords you’re missing, and where you answer the shopper’s objections. For OPTP, how to write amazon bullet points is the biggest lever on this listing.
Amazon PPC: competitor ads on the listing
Now, PPC. Look at this. Sponsored ads from other brands, sitting right on your listing. You paid to get that shopper here. And a competitor can buy the click right off your page. Run product targeting on your own ASIN. Defend it.
The first three fixes
- Main image: run a CTR split test.
- Bullets: 167 to 224 characters. Target 250-500, keyword-rich.
- PPC: defend your page with product targeting.
Bottom line: OPTP has earned the demand. The listing just isn’t cashing it in. If this sounds like your Amazon account, book a call and we’ll show you what it’s costing you, and the first three fixes.
Video transcript
Hey Haris, I was looking at your OPTP listing. Your bullets only run 167 to 224 characters. That's not enough room to pick up the keywords you're missing, or to answer what shoppers want to know. Sound familiar? Then you might want to watch this video.
First, credit where it's due. Amazon's Choice badge. 4.7 stars on over 27,000 reviews. 6,000 plus bought last month. That's real demand. Now, my job? Point out where it's leaking money.
Your image stack is in good shape. So here's the next lever. Test your main image. It's the only thing shoppers see in search. Fastest way to grow sales on Amazon? CTR.
Now, SEO. Here are those bullets. We want five of them, 250 to 500 characters each. That's where you index for the keywords you're missing, and where you answer the shopper's objections.
Now, PPC. Look at this. Sponsored ads from other brands, sitting right on your listing. You paid to get that shopper here. And a competitor can buy the click right off your page. Run product targeting on your own ASIN. Defend it.
Here's what I'd do. Main image first. Then bullets. Then PPC. Bottom line? You've earned the demand. The listing just isn't cashing it in. If any of this sounds like your account, book a time at myamazonguy.com/book. I'll show you what it's costing you, and the first three fixes.
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