The main image is crucial for attracting potential customers. It’s the first point of contact between the customer and the product, making it essential to have a high-quality image that showcases the product’s features and benefits. We’ve put together two videos on this topic where we highlight how it affects your listing’s success.
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A good main image in an Amazon listing should be visually appealing, clearly showcase the product, and accurately represent its features and benefits. We put together some of our favorite main image improvements that we’ve done for our clients, and detail the changes that were made to improve them.
1. BBQ Caddy
The BBQ Caddy had a main image that the standard product on a white background. However, it was too similar to the main image of competing products. The solution was to include the product packaging in the main image, and make sure that the product’s name and branding was easily readable.
2. Age of Sage Mom Box
This product is a boxed set of various self-care products for women, a tumbler, and a greeting card, and is intended for moms. The original main image was already a good main image, but it was improved by added a ribbon labeled with “Mom Box” on one corner. This helps easily identify the product as one for moms, and the added spot of color helps it stand out from the other products in search results.
3. HappyMe Journal
The original main image that our client had for the HappyMe Journal was a basic product shot of the yellow journal on a white background. It was a pretty standard image and majority of main images on Amazon would look like this. But we had some good ideas that we felt could help improve its conversion rate. Among them is showing what the inside of the journal looks like and placing a small note about the age bracket that the journal is intended for. Aside from that, we also placed large text in the front of the journal showing a short description of this product.
4. Lavender Room Fragrance
Like the HappyMe Journal, the Lavender Room Fragrance Spray had a very standard main image showing two bottles on a white background. To make the image better, we added the packaging that had their branding with the type of scent clearly visible . We also placed a badge on top of the bottles to show how many bottles are included and an estimate of how many sprays the bottles are good for.
5. Protein For Her
Protein powder products are commonly sold in jars that look similar across brands, so it’s important for their packaging to stand out and look distinct from other brands. Protein For Her takes it a bit further with the main image hack by adding a badge that mentions its content are good for 30 days of consumption, a mound of the powder, as well as an image of a cupcake to indicate its flavor.
6. Jacket Sunscreen
The main image for this sunscreen brand was improved in three ways. First, a card was added that listed three of the products main features. Second, a “Made in the USA” tag was added. And third, a streak of cream was shown behind the product to show what the actual cream looked like.
7. Pure Coconut Water
It was natural for this main image to be improved by adding imagery of coconuts and coconut water. But in addition to that, a simple badge was also placed in to show that the product is for a 12-pack of bottles.
8. Microwave Heating Pad
The original main image for this product was too simple, and it would be difficult for it to stand out and grab attention on a page. To improve this, we included the packaging in the main image, with the product name clearly visible, then a small “Made in USA” hangtag was also added over the product.
9. Suckerbuster
The new main image for Suckerbuster works better with the packaging, and at the same time it includes a photo that shows a mother and baby in the setting where the product will normally be used. Having people in the main image is not usually done, but since it’s part of the packaging, it looks natural, and helps make it stand out in search results.
10. Air Freshener
We gave this air freshener main image an upgrade by doing two things. First was to add a car rear-view mirror, where the items are intended to be hung, to provide a sense of scale. Then we added imagery to match the kind of scent that each air freshener has to give people an idea of how kind each smells. The new main image is now more descriptive by showing its approximate size and scent.
11. Cotton Bag
This main image needed to look more interesting to get more attention. To do this we placed in a brown tag that clearly mentions it’s dimensions, the quantity in one order, the material, and the “Made in USA” phrase. To cap it all off, we added a cotton boll to highlight that it’s made from 100% cotton.
12. Living Juice
The living juice first image did show how many someone will receive upon purchase but it’s less important than showing the fruit and veggies off. Add to that the fact that someone looking for a drink like this really cares that there’s no sugar so that needed major emphasis on the front of the main image. And we slammed it via the packaging. It mentions of one of its main features, and it’s easily readable when seen in the search results page.
13. Eye Liner
The eyeliner is drastically improved by showing off a squiggle. It seems simple at first but this eye appealing demonstration of the product shows the color and much more. It invites the user to click. Then a card was also placed in that mentions its best features and the pigment it has. And second, was placing a sweet looking dog behind the fence to communicate the product’s use and maybe get a few points for cuteness
14. Automatic Gate Closer
This main image was improved by making two simple changes. The first was including the packaging in the image, which displays text that describes the product, its benefits, and a sense of quality with a little “Made in USA” badge. And second, showing a dog behind the fence helps communicate a sense of scale and the product’s intended use.
15. Weighted Stuffed Animal
Communicating scale for products on Amazon will always be helpful for potential customers. For this product, a toddler was added to the main image does this exactly, while also showing who the stuffed animal is meant for. To cap it off, improved packaging was made and placed in to the main image to show its weight and the description of the product.
16. Smoke Machine Fluid
Showing what your product does is a great image to have in your listing, and we were able to that for this Smoke Machine Fluid by adding actual smoke to the main image. In addition, we also showed off the box it comes in, which lists down some of the products features. The result is a pretty cool main image with more personality compared to the original image that only shows a bottle.
17. Baggie Organizer
It was difficult to tell what the product was from the original main image. The fix for this was to first add a tag with text of what the product is, then we also placed in imagery of baggies with various food in them to provide context of its usage.
00:00 What to do to move your products
00:12 Actual Steven’s product
01:19 What went wrong
02:02 Best Sellers Rank
02:34 Reducing the price of the product can improve velocity
03:02 How to make the maneuver work
03:19 You need to set your inventory alert on your account
04:18 Setting your list price
05:09 Get the price down to get velocity then raise the price up
Running a business presents enough challenges. Amazon shouldn’t be one of them. With My Amazon Guy as your Amazon Agency on your side, you can and will grow your brand.
Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.
Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.
Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.
I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.
Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.
As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.
Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.
Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.
Jeffrey brings a wealth of knowledge in:
With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.
Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.
Tony excels at:
With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.
Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,
Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:
Interests: Gaming
Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.
Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing.
A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.
Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.
I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.
When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!
Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies.
An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.
Interests: Traveling, Music and Spending time with Family
Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.
Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns.
In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio.
In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.
Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.
I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.
When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.
The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.
For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.
So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!
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Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.
What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.
Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.
Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.
Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.