Don’t let your Amazon ads fall behind—our Amazon PPC Outsourcing Guide is the key to mastering the competition and driving profitable results for your business.
In the world of Amazon selling, advertising is essential to scaling your business, but with 223.72 million visitors each month, the competition is intense.
While Amazon PPC can boost sales and brand awareness, many sellers fail to realize that a successful strategy requires more than just launching campaigns. Without proper planning and optimization, PPC can quickly become a costly mistake.
The solution? Outsource your Amazon PPC to experts. By partnering with experts like an Amazon agency, you can avoid common errors, optimize your campaigns, and maximize your ad spend. In this article, we’ll explain how outsourcing your PPC can save you time and money while driving better results.
Table of Contents
What is Amazon PPC Outsourcing?
What is Amazon PPC?
Amazon PPC (Pay-Per-Click) advertising is a powerful tool to boost product visibility and drive traffic on Amazon. By bidding on targeted keywords, sellers can secure prime ad placements in search results and on competitors’ listings.
Amazon PPC is an auction-based system where sellers bid on keywords to display their ads. You only pay when a shopper clicks on your ad. This approach helps drive traffic, improve visibility, and increase sales, ultimately boosting your organic rankings.
However, managing PPC effectively is complex and time-consuming, prompting many sellers to outsource it to professionals.
A Seller’s Journey Through Amazon PPC Challenges
Meet Sarah, an ambitious Amazon seller trying to scale her online business. Excited to use Amazon advertising to boost her product visibility, she dives into creating her first campaigns.
However, as weeks pass, Sarah finds herself overwhelmed.
- Complexity Hits Hard
Sarah spends hours researching keywords and setting up bidding strategies, only to realize her chosen keywords aren’t driving conversions.
- Time Slips Away
Monitoring campaigns daily while running her business eats into her time. Adjusting bids and analyzing reports becomes a never-ending task.
- Costly Mistakes
A mismanaged bid quickly drains her budget, yielding little return. Her campaigns are live, but her sales aren’t improving as expected.
- Lack of Expertise
Sarah struggles with advanced PPC tactics like analyzing search term reports and setting up Sponsored Brands campaigns. The technical knowledge needed feels daunting.
Frustrated, Sarah realizes she’s losing both time and money trying to master Amazon PPC on her own. That’s when she decides to outsource her advertising to professionals.
Watch these videos to learn more about some potential Amazon PPC challenges and mistakes.
What Amazon PPC Outsourcing Is
Amazon PPC outsourcing involves hiring an experienced agency to manage your advertising. These professionals handle keyword research, bidding strategies, and campaign optimization, ensuring your ads generate maximum ROI.
By outsourcing, sellers like Sarah can focus on growing their business while experts use advanced tools and data-driven strategies to deliver results. It’s the smart way to save time, cut costs, and achieve advertising success on Amazon.
Amazon PPC Outsourcing Guide: Why Rely on Professionals
Outsourcing Amazon PPC can offer multiple advantages, from optimizing ad spend to boosting market share. Here’s why it’s a smart move for sellers:
Cutting-Edge Solutions
Amazon’s advertising platform evolves constantly. Professionals stay updated on new features like Amazon DSP, day-parting, and competitor targeting to solve complex issues and stay competitive.
Scalable Growth
Professionals can help you scale effectively. For example, Cardology, a UK-based store, saw a 107% increase in sales after fine-tuning their campaigns and reducing wasted ad spend by 50%.
Save Time
Running PPC campaigns requires constant monitoring and optimization. If you’re short on time, outsourcing helps you focus on other business priorities while experts manage the details.
Increased Competition
Ad costs are rising, and competition is fierce. Managing bids and optimizing spend manually can be overwhelming, but experts use automation tools to stay ahead.
In-Depth Data
Professionals use advanced tools to track metrics, analyze performance, and gather insights. This enables data-driven decisions for optimal results.
Cost-Effective
Outsourcing reduces wasted spend, increases profits, and improves ROI by implementing effective strategies without requiring you to manage campaigns manually.
Customer Support & Value-Add Services
Agencies provide continuous support and additional services like listing optimization and creative asset design, offering more value than simply managing PPC.
Amazon PPC Outsourcing Guide: When to Outsource
Recognizing the right time to outsource your Amazon PPC management is crucial for optimizing results and saving time. Here are a few signs that it’s time to bring in a professional:
1. Your Campaigns Aren’t Delivering Results
If your ads aren’t performing despite your efforts to optimize, it may be time for expert intervention.
Example: Mark’s campaigns are flatlining, and his budget is draining without results. Professionals can analyze and optimize for better outcomes.
2. You’re Spending Too Much Time on PPC
PPC management is time-consuming. If it’s taking too much of your day, outsourcing can free you up for other business tasks.
Example: Jessica is overwhelmed by PPC management and can’t focus on her product listings or customer service.
3. You’re Not Seeing ROI
If your ad spend is increasing but sales aren’t growing, professional help can identify inefficiencies and optimize campaigns for better ROI.
Example: Tom’s ad budget keeps growing without increasing sales, signaling the need for expert help.
4. Your Expertise Is Limited
Amazon PPC is complex. If you’re unfamiliar with advanced strategies like negative keywords or Sponsored Brands, outsourcing ensures better performance.
Example: Hannah needs help with advanced PPC features as her product range grows.
5. You’ve Reached Your Growth Limit
As your catalog expands, so do the complexities of PPC. Professionals can scale your campaigns effectively.
Example: David’s growing product line requires more advanced PPC strategies to scale his advertising efforts.
Amazon PPC Outsourcing Guide: Who to Partner with
When outsourcing Amazon PPC, selecting the right partner depends on your business needs, goals, and resources. Here’s a breakdown to help you decide:
Freelancer
Best for businesses needing a dedicated Amazon PPC expert with flexibility.
- Pros: Cost-effective and adaptable to your needs.
- Cons: Limited access to advanced tools, technology, and scalability.
Amazon Advertising Agency
Ideal if you are:
- Seeking short- and long-term exceptional marketing results.
- Lacking an in-house team for Amazon marketing.
- A new seller or an established e-commerce brand aiming for large-scale operations.
- Looking to avoid the complexities of building an internal team.
Agencies provide well-optimized strategies and expertise to ensure high ROI. They are suitable for sellers who understand that scaling requires more than just a high budget—it demands effective execution.
Full Service Amazon Agency
- Perfect for businesses wanting comprehensive Amazon management.
- Services: PPC campaign management, SEO optimization, listing design, catalog troubleshooting, and seller central issue resolution.
- Advantages: A team of specialists ensures all aspects of Amazon success are addressed, driving sustained growth.
Whether you opt for a freelancer, an advertising agency, or a full-service provider, your choice should align with your budget, operational scale, and marketing objectives.
Amazon PPC Outsourcing Guide: Where to Find PPC Experts
Outsourcing Amazon PPC can greatly impact your campaign success. Here are the best places to find qualified professionals:
- Freelance Marketplaces
Platforms like Upwork and Fiverr offer access to certified Amazon PPC specialists with reviews and proven experience.
- Amazon-Approved Agencies
Choose from Amazon’s Advertising Partners directory for trusted experts with deep platform knowledge.
Search for specialists or agencies, verify credentials, and connect directly with qualified professionals.
- Amazon Seller Forums
Forums like Seller Central provide recommendations from experienced sellers who’ve worked with PPC experts.
- Seller Referrals
Recommendations from fellow sellers often lead to reliable and proven professionals.
- Job Boards
Use platforms like Indeed or Glassdoor to find or hire dedicated PPC talent for long-term needs.
Amazon PPC Outsourcing Guide: What to Expect
Outsourcing Amazon PPC management is a strategic way to optimize your campaigns, drive sales, and ensure that your advertising budget is being spent efficiently. When you partner with a professional Amazon PPC management team, here’s what you can expect throughout the process:
Amazon Advertising Management By Specialists
A skilled PPC management team will build and manage campaigns designed to convert, without draining your budget.
They start by identifying effective keywords to ensure your ads are visible to the right audience. They also monitor competitor activity to stay ahead in the market, ensuring every dollar spent on ads drives optimal results.
Comprehensive Keyword Research
One of the first steps in Amazon PPC outsourcing is comprehensive keyword research.
This is essential for targeting the right audience and boosting visibility. The PPC experts will research high-performing keywords to drive targeted traffic, increasing your chances of making a sale.
Optimized Campaigns
To maximize the effectiveness of your campaigns, PPC professionals will:
- Set specific goals for each campaign.
- Allocate budgets carefully to avoid overspending.
- Use targeted bids to reach the right customers.
- Continuously manage and adjust keywords to improve campaign performance.
- Monitor key metrics, such as ACOS (Advertising Cost of Sale), to assess and refine strategies.
Reducing ACOS and Increasing Sales
Reducing your ACOS and boosting sales is a primary goal in Amazon PPC management. Experts will harvest profitable keywords and focus on exact match targeting, ensuring that you reach the most relevant buyers.
By auditing ads, optimizing listings, and employing strategic pricing during product launches, they’ll help increase sales while reducing wasteful spending.
Weekly Reporting
Transparency is a priority for professional PPC management teams. Expect to receive weekly reports that detail your campaign performance, highlighting key metrics and insights. These reports help keep you updated on progress, ensuring that the campaign is continually optimized for better results.
Creative Design
Effective ad creatives play a significant role in building your brand identity and setting you apart from the competition. The PPC team will design ads that are not only visually appealing but also optimized for high engagement and conversions.
Keyword Strategy and Testing
To identify which keywords work best for your products, the team will implement a range of keyword strategies, testing three main match types:
- Broad Match
Targets a broad range of related keywords and generates the most impressions.
- Phrase Match
Targets a phrase or group of words, ensuring a more controlled search.
- Exact Match
Focuses only on the precise keyword, offering the highest control but fewer impressions.
Through ongoing A/B testing of these keyword formats, bids are adjusted accordingly for maximum performance.
Tailored Plans for Every Seller
Every Amazon seller is unique, so the strategies employed will be tailored to your specific needs. A professional PPC team will create a custom plan designed to achieve amazing growth, ensuring that your campaigns deliver maximum ROI.
By outsourcing your Amazon PPC management, you can focus on scaling your business while leaving the complexities of PPC to experts who will optimize every aspect of your campaign for success.
Amazon PPC Outsourcing Guide: How Much to Pay
When outsourcing Amazon PPC management, understanding how much to pay is essential. The cost varies based on factors like campaign complexity, your ad budget, and the level of expertise needed. Here’s a breakdown of typical pricing:
Pricing Models
Hourly Rate
Rates typically range from $50 to $200 per hour. Best for smaller businesses or ad-hoc services.
Flat Monthly Fee
Expect $500 to $5,000 per month, depending on the services provided. Suitable for ongoing PPC management.
Percentage of Ad Spend
Agencies usually charge 10% to 20% of your total ad spend. This scales with your budget, aligning the expert’s incentives with your goals.
Performance-Based Fees
Some agencies charge based on specific KPIs, like sales or ROAS. This option often has a higher upfront cost.
Factors Affecting Cost
Campaign Complexity
Larger product catalogs and advanced ad strategies (e.g., Sponsored Brands or Sponsored Display) will increase the cost.
Agency Experience
Established agencies with a strong track record may charge higher fees for their expertise.
Ad Spend
For percentage-based models, your ad spend determines the management fee. Small budgets may benefit from hourly or flat-fee options.
Additional Services
Extra services like keyword research, ad copywriting, and SEO can increase costs.
What You Get for Your Money
- Keyword Research & Strategy
- Campaign Setup & Optimization
- Bid & Budget Management
- Ad Copy Management
- Performance Monitoring & Reporting
Budgeting Tips
Start Small
Test with a small budget and short-term contract to gauge effectiveness before scaling.
Measure ROI
Ensure the PPC provider is delivering results like lower ACOS and higher sales.
Consider Long-Term Value
The right PPC manager can help grow your business over time, making the cost worthwhile.
Common Mistakes When Outsourcing Amazon PPC
Outsourcing Amazon PPC campaigns can boost performance, but challenges exist. Here’s how to tackle them:
Key Challenges and Solutions
Loss of Control
Less oversight on daily operations.
Solution: Schedule regular updates, demand reports, and clearly communicate goals.
Miscommunication
Gaps in understanding can derail strategy.
Solution: Use structured tools, set milestones, and establish clear reporting.
Delayed Responses
Agencies may prioritize other clients, causing delays.
Solution: Discuss response time expectations upfront and ensure access to key personnel.
Choosing the Wrong Agency
A poor agency can waste ad spend or harm your reputation.
Solution: Vet agencies thoroughly—check credentials, testimonials, and case studies.
Data Security Risks
Sharing sensitive business data can lead to leaks.
Solution: Use NDAs and confirm data protection practices.
Guidelines for Outsourcing Amazon PPC: Before, During, and After
Before Outsourcing
- Define Business Goals
Clearly outline objectives such as increasing sales, improving brand visibility, or launching new products.
- Evaluate Vendors
Choose partners with proven expertise in Amazon PPC. Request case studies, testimonials, and examples of past successes.
- Establish Communication
Ensure the agency has structured communication channels and demonstrates a collaborative approach.
- Set Expectations for Reporting
Confirm they provide regular, transparent updates on campaign performance.
- Ensure Data Security
Verify data protection measures and sign confidentiality agreements to safeguard sensitive information.
During the Partnership
- Align Strategies
Stay involved in the planning phase to ensure the campaigns align with your goals.
- Monitor Performance
Regularly review reports to assess key metrics and progress.
- Provide Feedback
Offer timely input to refine strategies and address issues proactively.
After Campaigns Go Live
- Analyze Results
Compare performance against your initial goals to evaluate ROI.
- Discuss Improvements
Collaborate with the partner to identify areas for optimization in future campaigns.
- Maintain Oversight
Continue monitoring performance to ensure consistency and long-term success.
Outsourcing Amazon PPC requires careful planning, active participation, and ongoing collaboration to ensure effective results.
Outsource Amazon PPC and Watch Your Business Thrive
Outsourcing your Amazon PPC management isn’t just a solution—it’s a game-changer for your business. By entrusting your advertising to experts, you gain access to advanced strategies, save valuable time, and achieve better results with every ad dollar spent.
Don’t let PPC complexities hold you back. Partner with a team that knows how to optimize your campaigns and elevate your brand’s success.
Ready to take your Amazon business to the next level? Contact our full service Amazon agency today to outsource not only Amazon ads but all aspects of Amazon account management.
