LAUNCH ANNOUNCEMENT: Sponsored Brands video (US)
Shoppers will find relevant, keyword-targeted, auto-playing video ads in a below-the-fold slot in the search results on Android mShop, iOS mShop, mWeb, Tablet, and Desktop in the US. Advertisers can launch SB+V campaigns and optimize their CPC bids, modify targeted keywords, and access performance reports. Shoppers will benefit from being able to watch relevant videos right in the Amazon search experience to understand the benefits and features of products as they shop on Amazon.
Here at My Amazon Guy we have seen Video costs be really high. Only big ad spenders will likely find benefit to creating high funnel awareness. ACOS will be extreme.
If you are experiencing video quality issues, we try rendering your video at 1080p resolution with bit rate of 12 Mbps, using 29.97 fps frame rate (not 30 fps) – 29.97 fps is what amazon calls “Native frame rate of content” (source):
Video and Audio Specifications
|Container||.MP4 or .MOV|
|Minimum bit rate||10 Mbps|
|Display aspect ratio||16:9|
|Resolution||1920 x 1080 px|
|Frame rate||Native frame rate of content (23.976fps, 24fps, 25fps, 29.97fps)|
|Audio codec||PCM or AAC|
|Minimum audio bit rate||192 kbps|
|Sample Rate||48 Hz|