When shopping on Amazon, the first thing people notice is the product images. High-quality visuals grab attention, build trust, and directly influence buying decisions.
Research shows that 90% of online shoppers consider high-quality product photos one of the most important factors when making a purchase. This highlights the crucial role that visuals play in standing out in a competitive marketplace.
One of the most important types of images is the infographic. Infographics combine pictures and text to clearly explain your product’s key features and benefits.
In this article, we’ll break down everything you need to know about Amazon listing infographics. You’ll learn why they matter, how to create them, and tips to make them effective.
Table of Contents
What Are Amazon Listing Images?
Amazon listing images are the photos displayed on your product detail page that showcase your product to shoppers. These images help customers understand what the product looks like, its features, and how it can be used.
The first image, often called the main image or hero image, is the most important. It appears in search results and at the top of your product detail page, serving as the first impression for shoppers.
Amazon allows sellers to upload between 6 to 9 images per product listing, depending on the category. A strong listing typically uses all available slots to provide a complete view of the product.
The minimum image size is 1000 x 1000 pixels, but higher resolutions like 2000 x 2000 pixels are recommended to enable the zoom feature. Images should be in JPEG, PNG, or TIFF format and have a pure white background for the main image.
Importance of Amazon Listing Images
Listing images play a critical role in a product’s success on Amazon. They are often the first thing shoppers notice, influencing their decision to click on your product over a competitor’s.
Here’s why they matter:
- Listing images, especially the main image, are the first thing shoppers see. High-quality images grab attention and encourage clicks.
- Optimized images improve Click-Through Rates (CTR), driving more traffic to your product. Higher engagement from images boosts your ranking in Amazon search results.
- Clear and detailed images help customers feel confident in their purchase. Great visuals reduce hesitation since buyers can’t inspect the product in person.
- Compelling images lead to higher engagement, which Amazon rewards with better visibility.
- Consistently high-quality images reflect professionalism and credibility. They create a cohesive brand presence across all your listings.
Types of Amazon Listing Images
There are different types of listing images available to Amazon sellers, but four types are essential for creating a strong product listing. These images work together to grab attention, inform customers, and drive sales.
- Main Image: This is the hero of your listing and the first thing shoppers see. It should be high-resolution with a pure white background, with the product taking up at least 85% of the frame.
- Infographics: These images showcase key features and benefits in a simple, visual format. Use clear text and visuals to explain what makes your product stand out.
- Lifestyle Images: These show your product in use, helping shoppers imagine it in their daily lives. They create an emotional connection and highlight practical applications.
- Features Images: Features images zoom in on the details that make your product unique. They highlight quality, design, or technical features to provide extra clarity.
What Are Infographic Listing Images on Amazon?
Infographic listing images combine visuals and text to showcase key product details in a clear and engaging way. They go beyond basic product photos by providing additional context, such as features, benefits, or usage instructions.
On Amazon, infographics play a vital role in helping shoppers quickly understand your product. They visually answer common questions, reduce confusion, and build confidence—important factors since buyers can’t physically inspect items online.
By highlighting solutions to customer pain points and emphasizing unique selling points, infographics improve the overall quality of your listing. They not only educate shoppers but also persuade them to choose your product over competitors, driving higher conversions.
Image Requirements for Amazon Infographics
When creating infographics for your Amazon product listings, it’s important to follow the Amazon image guidelines to ensure compliance and maintain a professional appearance. Here are the key requirements:
- Must accurately represent the product.
- Clear, high-resolution images without blur or jagged edges. Accepted formats: JPEG, PNG, TIFF, or GIF.
- Show the product in use, highlight the features, and provide detailed views.
- Minimum 1000 pixels on the shortest side; maximum 10,000 pixels on the longest side.
Types of Amazon Listing Infographics
Infographics come in various styles, each serving a unique purpose to highlight your product’s key features and benefits. Here are the common types of infographics Amazon sellers often use:
| Types | Description |
|---|---|
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Features and Benefits Image |
For sellers looking to emphasize their product’s unique qualities, this infographic highlights key features and benefits with callouts, icons, or zoomed-in visuals. Ideal for products with multiple standout features, such as tech gadgets, home appliances, or beauty products, where clarity and differentiation are critical.
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Package Includes Image |
Sellers offering bundles or multi-component products can use this type to display all items included in the package. This infographic is perfect for kit-based products like toolsets, skincare collections, or meal prep containers, as it helps set clear expectations and prevents confusion. |
|
Dimensions Image |
If size and proportions are crucial for your product, a dimensions image is indispensable. Best for furniture, bags, or storage solutions, this infographic helps shoppers visualize the product’s fit in their space by including reference objects or clear measurements.
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Enhanced Lifestyle Image |
For sellers who want to connect emotionally with buyers, this infographic shows the product in use while highlighting key benefits. Ideal for products like fitness gear, outdoor equipment, or fashion accessories, it allows customers to imagine the item in their daily lives.
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How-To Image |
Sellers with products that require assembly or instructions can simplify the process with this infographic. Best for DIY kits, electronics, or kitchen gadgets, it provides step-by-step guidance, ensuring customers understand how to use the product effectively. |
|
Before and After Image |
If your product delivers visible results, this type of infographic is a must. Great for skincare, cleaning products, or fitness equipment, it showcases transformations, helping potential buyers visualize the product’s effectiveness.
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Comparison Chart Image |
For sellers in competitive markets, a comparison chart highlights how your product outshines alternatives without referencing specific competitors. Ideal for electronics, supplements, or tools, it positions your product as the superior choice in its category.
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Warranty and Guarantee Image |
Sellers looking to build trust and reduce hesitation can use this infographic to outline warranties or guarantees. Particularly useful for high-ticket items like electronics, appliances, or outdoor gear, it reassures customers about their purchase.
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Review Highlight Image |
For sellers with glowing reviews, this infographic showcases top-rated customer testimonials. Best for beauty products, books, or consumables, it leverages social proof to instill confidence and attract hesitant buyers.
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Quality Assurance Image |
Sellers emphasizing premium materials or certifications can use this type to build credibility. Perfect for food products, baby gear, or eco-friendly items, it highlights safety standards, certifications, or the use of superior materials. |
7 Best Practices for Creating Amazon Infographics
Creating effective Amazon infographics requires a strategic approach to ensure they captivate customers and drive sales. Below are the best practices to help sellers optimize their infographics for maximum impact.
1. Highlight Key Information
Focus on your product’s most essential details, such as key features, benefits, dimensions, and USPs. These should be presented prominently and in a way that customers can grasp within seconds.
Make use of bold text, icons, and simple callouts to emphasize critical information. Avoid overloading the image with excessive details—stick to the must-know facts that address common customer questions.
2. Keep the Design Simple and Clean
An effective infographic should have a clean layout, clear fonts, and visually appealing graphics. Avoid clutter, as overly busy designs can overwhelm customers and reduce clarity.
Whitespace is your friend—use it to guide focus and ensure every element has breathing room. Each visual component should serve a purpose, contributing to the overall message without creating distractions.
3. Maintain Brand Consistency
Your infographics should align with your brand’s colors, fonts, and design style to create a cohesive experience across your listings. Consistent branding reinforces professionalism and builds trust with customers.
If your product packaging has a distinct color scheme or font, mirror these elements in your infographic design. This approach not only strengthens brand recognition but also adds a polished look to your product images.
4. Optimize for Mobile Viewing
With a significant number of Amazon shoppers using mobile devices, infographics must be optimized for smaller screens. Text should be legible without zooming, and icons should remain clear and recognizable.
Preview your images on both desktop and mobile devices before finalizing them. Avoid small fonts, overly detailed visuals, and layouts that rely on excessive horizontal scrolling.
5. Tell a Story with Your Infographics
Infographics should go beyond showcasing features—they should tell a story about how the product improves the customer’s life. Show real-life scenarios, usage examples, or assembly steps visually.
Every infographic should answer a specific customer question or address a concern. A storytelling approach helps customers visualize ownership and builds emotional connections with the product.
6. Use High-Quality Visuals and Icons
Sharp, high-resolution images and professionally designed icons are essential for building trust. Poor-quality visuals can make your product appear unreliable and unappealing.
Icons should be simple, clear, and directly related to the highlighted feature or benefit. Avoid pixelated photos and inconsistent design elements, as they can undermine the professionalism of your listing.
7. Regularly Test and Update Infographics
Use A/B testing to compare different versions of your infographics and identify which performs better in terms of CTR and conversions. Data-driven decisions ensure continuous improvement.
Amazon trends and customer preferences can change over time. Regularly revisit and refine your infographics based on customer feedback, analytics, and performance insights.
For more information on how to make a good Amazon infographic, check this video guide from our Amazon agency:
Helpful Tools and Resources for Creating Amazon Infographics
Amazon sellers can create impactful infographics with the right tools, even without professional design experience. Below are tools and resources to help you craft visually appealing and conversion-driven infographics:
1. Canva
Canva is a beginner-friendly graphic design tool with an intuitive drag-and-drop interface. It offers a wide variety of templates, icons, fonts, and images, making it easy to create professional-looking infographics.
With its accessible features, Canva is ideal for sellers who want to create visually appealing designs quickly without prior design experience.
2. Adobe Photoshop
Adobe Photoshop is a powerful image editing tool that provides advanced customization options. It allows users to fine-tune fonts, colors, and layouts, as well as manipulate images to enhance quality and appeal.
While it requires a bit of learning, Photoshop is perfect for those who want full control over their designs and a polished, professional result.
3. Venngage
Venngage simplifies infographic creation with pre-built templates that are both cost-effective and professional. It’s a great choice for sellers who want clean and engaging visuals without needing extensive design skills.
With its range of design elements, Venngage offers a practical solution for creating infographics on a budget.
4. PickFu
PickFu is an A/B testing platform that helps sellers evaluate different image variations to see which one performs better. By gathering real consumer feedback, sellers can optimize their infographics to improve click-through rates and conversions.
PickFu is an essential tool for data-driven decisions in optimizing product images.
FAQs About Amazon Listing Infographics
Make Your Amazon Listings Stand Out Using Infographics
Good product images grab attention, but infographics go a step further by showing key features and benefits in a simple and clear way. They help customers understand your product quickly and build trust in their buying decisions.
There are many types of infographics, like Features and Benefits or How-To Images, each serving a specific purpose. By keeping designs clean, text easy to read, and images optimized for mobile, sellers can share important details without overwhelming shoppers.
Need help designing effective infographics for your Amazon listings? Contact our full-service Amazon agency today, and we’ll create visuals that showcase your product and boost your sales.
