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Amazon Keyword Optimization Tools – Critical Update for Product Listing Search Term on Brand Dashboard

Update to Amazon Listing Back End Search Terms

If it’s been a while since you optimized your back end search terms for SEO traffic. Today is a good day to make some changes.

Amazon updated their algorithm. If you have brand registry, go over to the brand dashboard right now and check out the traffic section.

Amazon Keyword Optimization Tools - Critical Update for Product Listing Search Term on Brand Dashboard 1

Amazon Keyword Optimization Tools - Critical Update for Product Listing Search Term on Brand Dashboard 2

Any keywords in pink are “non-value added”

This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field.

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