Perform Efficient Amazon FBA Inventory Management To See Your Business Grow

Optimizing Amazon FBA inventory management empowers you to maintain seamless operations, maximize sales, and deliver exceptional customer satisfaction through consistent product availability and timely shipping.

In our previous blog post about pricing and fees, we already talked about managing FBA inventory in order to keep a seller’s expenses to a minimum. However, this is a topic that deserves its own article. After all, an important rule that our Amazon FBA agency often preaches to sellers is:

Never Go Out of Stock Amazon FBA Inventory Management

Amazon FBA Inventory Management: Inventory Planning

Forecasting demand

Forecasting demand plays a pivotal role in Amazon FBA inventory management, enabling sellers to anticipate customer needs accurately, optimize stock levels, and reduce the risk of stockouts or overstocking.

  • Forecasting demand for FBA products involves a systematic approach that combines historical data, market trends, and other relevant factors. Here’s a concise guide on how to effectively forecast demand for your FBA products:
  • Analyze Historical Data: Examine past sales data, preferably over a significant period, to identify patterns, seasonal fluctuations, and trends.
  • Market Research: Study industry trends, consumer behavior, and market dynamics to understand external factors that might influence demand.
  • Seasonal Patterns: Recognize and account for seasonal variations that can impact demand, such as holidays or specific events.
  • Competitor Analysis: Monitor competitors’ performance and their product demand trends to gain insights into market trends and customer preferences.
  • Sales Channels: If you sell across multiple platforms, consider integrating data from those channels to get a comprehensive demand overview.
  • New Product Launches: When introducing new products, use market research and pre-launch promotions to gauge potential demand.
  • Consumer Feedback: Customer reviews, surveys, and feedback can offer valuable insights into product demand and improvements.
  • Collaboration: Engage with your sales and marketing teams to gather insights from customer interactions and promotional campaigns.
  • Statistical Models: Employ statistical techniques like moving averages, exponential smoothing, or regression analysis to project future demand.
  • Technology: Utilize demand forecasting software or tools that can analyze data and provide accurate predictions.
  • Safety Stock: Factor in safety stock to account for unexpected demand spikes or supply chain disruptions.
  • Adjust and Refine: Regularly review and adjust your forecasts based on new data and changing market conditions.

Learn more about Demand Forecasting by reading another article in our Amazon FBA agency blog

In Seller Central, go to Inventory > Inventory Planning.

Click “Inventory Planning”, then hover your mouse on the “Inventory” tab to prompt the drop-down menu where you can select “Restock Inventory.”

Once on the Restock Inventory page, you can click “Sales Summary” > “View Forecast”.

A pop-up page will appear to show you 40 weeks’ worth of estimated future demand based on a probabilistic forecast model.

Strategies to Capitalize on Increased Demand During Peak Seasons

FBA sellers can employ several strategies to capitalize on increased demand during peak seasons. Here are some key strategies:

Amazon FBA Inventory Management: Inventory Replenishment

Reordering Strategies

Reordering strategies for FBA sellers to replenish inventory can include:

 

  1. Set up automatic reorder rules: Utilize Amazon’s replenishment alerts and inventory planning tools to automatically trigger reorders when inventory levels reach a certain threshold. This can help ensure a continuous supply of stock without the need for manual monitoring.

 

  1. Analyze sales velocity and lead time: Calculate your product’s average daily sales and the time it takes for a new shipment to arrive at Amazon’s fulfillment centers. Based on this data, determine the reorder point that allows for a seamless transition between inventory batches.

 

  1. Implement safety stock: To mitigate the risk of stockouts, maintain a buffer of safety stock. This involves ordering additional units beyond the calculated reorder point to account for unexpected spikes in demand or delayed shipments.

 

  1. Use historical data and trends: Analyze past sales data and seasonal trends to forecast future demand. This can help you anticipate spikes in sales and plan accordingly to avoid stockouts or overstocking.

 

  1. Establish good relationships with suppliers: Maintain open lines of communication with your suppliers to ensure a smooth ordering process. This includes negotiating favorable terms, discussing lead times, and staying updated on any potential disruptions in the supply chain.

 

  1. Consider alternative sourcing options: Explore multiple suppliers or manufacturers to diversify your supply chain and reduce the risk of inventory disruptions. This can help mitigate issues such as production delays or supplier shortages.

 

  1. Utilize inventory management software: Invest in inventory management software that can automate and streamline the reorder process. These tools can provide real-time insights into inventory levels, sales performance, and reorder suggestions.

Vendor management

Creating and maintaining strong relationships with suppliers is crucial for an Amazon FBA seller’s success. A healthy partnership ensures a consistent flow of high-quality products and favorable terms. Here’s how to build those relationships and negotiate terms that benefit both parties:

  1. Communication is Key:
  • Open Dialogue: Maintain transparent and open communication with your suppliers.
  • Regular Updates: Keep them informed about your business growth, plans, and any changes that might impact your orders.
  1. Consistent Orders:
  • Reliable Orders: Place consistent and predictable orders to build trust and reliability.
  • Minimize Fluctuations: Avoid sudden spikes or drops in orders that can disrupt their production schedules.
  1. Timely Payments:
  • Prompt Payment: Pay your invoices on time to establish a reputation as a reliable and trustworthy partner.
  • Negotiate Discounts: Negotiate early payment discounts as an incentive for prompt payments.
  1. Understand Their Business:
  • Market Insights: Understand your supplier’s industry challenges, market trends, and pain points.
  • Mutual Benefits: Look for ways to align your goals and help each other succeed.
  1. Visit Their Facilities:
  • Face-to-Face: If feasible, visit your supplier’s facilities to understand their processes and build a personal connection.
  • Relationship Strengthening: Meeting in person can foster a deeper understanding and trust.
  1. Long-Term Perspective:
  • Partnership Mindset: Approach the relationship as a long-term partnership, not just a transaction.
  • Benefits of Loyalty: Suppliers may offer better terms and prioritize your orders if they view you as a loyal customer.
  1. Collaborative Problem Solving:
  • Address Issues Together: If problems arise, work collaboratively to find solutions rather than placing blame.
  • Win-Win Solutions: Strive for outcomes that benefit both parties.
  1. Negotiating Favorable Terms:
  • Prepare Thoroughly: Research your supplier’s industry standards and competitors to have a strong negotiation position.
  • Value Proposition: Clearly communicate how your business can add value to the supplier’s growth.
  • Leverage Volume: If your order volume is significant, use it as leverage to negotiate better pricing or terms.
  1. Quantity Discounts:
  • Bulk Orders: Commit to larger order quantities in exchange for volume discounts.
  • Tiered Pricing: Negotiate tiered pricing that rewards higher volumes with better unit prices.
  1. Payment Terms:
  • Extended Terms: Request extended payment terms to improve cash flow for your business.
  • Early Payment Discounts: Negotiate discounts for early or upfront payments.
  1. Exclusive Agreements:
  • Exclusivity Benefits: Offer exclusive partnerships to suppliers in exchange for better terms or priority in supply.
  1. Continuous Improvement:
  • Regular Review: Periodically review the terms and performance of your supplier agreements.
  • Feedback Loop: Provide constructive feedback to suppliers on areas for improvement.
  1. Win-Win Approach:
  • Mutually Beneficial: Approach negotiations with the goal of achieving a win-win outcome.
  • Long-Term Value: Focus on building a relationship that benefits both parties over time.

Here are some informative videos from My Amazon Guy about sourcing products.

Can FBA Sellers Use Just-In-Time (Jit) Inventory

Yes, FBA sellers can use Just-in-time (JIT) inventory management. JIT inventory management is a strategy where inventory is ordered and received just in time for production or shipment, reducing the amount of inventory held in stock. 

This approach helps to minimize storage costs and optimize cash flow. FBA sellers can adopt JIT inventory management by closely monitoring their inventory levels and placing orders with suppliers accordingly to ensure timely delivery to Amazon fulfillment centers.

Benefits of JIT for FBA

  1. Cost Reduction: JIT can help reduce inventory costs by minimizing the amount of inventory stored in Amazon’s fulfillment centers. By maintaining a lean inventory, sellers can avoid unnecessary storage fees and reduce the risk of holding obsolete or slow-moving products.

 

  1. Improved Cash Flow: With JIT, sellers can optimize their cash flow by reducing the amount of capital tied up in inventory. By only ordering and storing the necessary inventory levels, sellers can free up funds to invest in other areas of their business.

 

  1. Reduced Lead Time: JIT focuses on delivering products to Amazon’s fulfillment centers just-in-time for customer orders. By minimizing lead time, sellers can improve order fulfillment speed, which can enhance customer satisfaction and potentially lead to higher sales.

 

  1. Enhanced Inventory Turnover: JIT encourages a higher inventory turnover rate, which means products are selling quickly rather than sitting in warehouses. A higher turnover rate can lead to improved profitability and a healthier business.

 

  1. Flexibility and Agility: JIT allows sellers to adapt to changing market demand more effectively. By closely monitoring sales trends and adjusting their inventory levels accordingly, sellers can quickly respond to fluctuations in demand and avoid stockouts or overstock situations.

 

  1. Reduced Risk of Obsolescence: By maintaining a lean inventory, sellers can minimize the risk of holding onto products that become outdated or lose their market appeal. This can help sellers stay competitive and avoid losses associated with obsolete inventory.

Amazon FBA Inventory Management: Inventory Storage and Organization

Can Labeling And Barcoding Help With FBA Inventory Management

Yes, labeling and barcoding are essential for FBA inventory management. They help in the accurate identification and tracking of products throughout the fulfillment process. 

By properly labeling and barcoding your products, you can ensure that they are correctly received, stored, and shipped by Amazon. 

This helps in reducing errors, improving inventory accuracy, and streamlining the overall FBA inventory management process.

Inventory tracking

When it comes to FBA inventory tracking, there are several methods you can use to effectively manage and monitor your inventory. Here are a few commonly used methods:

 

  1. Amazon’s FBA Inventory Reports: Amazon provides various reports to track your FBA inventory. These reports include the Inventory Health Report, which gives you an overview of your inventory’s health and potential issues, and the Reserved Inventory Report, which shows the quantity of your inventory that is reserved for pending orders.

 

  1. FBA Inventory Tools: There are third-party inventory management tools available that can help you track your FBA inventory. These tools often provide more detailed and customizable reports, allowing you to analyze sales data, inventory levels, and other metrics at a SKU level basis. Some popular FBA inventory tools include Jungle Scout, Helium 10, and SellerApp.

 

  1. Manual Spreadsheet Tracking: If you prefer a more hands-on approach, you can track your FBA inventory using manual spreadsheets. This method involves manually updating and recording your inventory levels, sales data, and other relevant information. While it requires more effort, it can be a cost-effective option for smaller sellers.

 

  1. Barcode Scanning Systems: Utilizing barcode scanning systems can streamline the inventory tracking process. By scanning barcodes on your products, you can easily update inventory levels and track sales in real-time. This method can help minimize human errors and improve efficiency.

Amazon FBA Inventory Management: Inventory Health and Performance

Effective Strategies for Monitoring Inventory Health Metrics

Monitoring FBA inventory health metrics is crucial for maintaining a healthy inventory and avoiding any potential issues. Here are some effective strategies for monitoring FBA inventory health metrics:

 

  1. Utilize Amazon’s Inventory Performance Index (IPI): Amazon provides an IPI score that measures your inventory performance. Aim to keep your IPI score above 450 to avoid storage fees and other penalties. Regularly monitor your IPI score and take necessary actions to improve it if needed.

 

  1. Use the FBA Inventory Dashboard: Amazon offers the FBA Inventory Dashboard, which provides insights into your inventory health metrics, such as excess inventory, stranded inventory, and sell-through rates. Regularly review this dashboard to identify any issues and take appropriate actions.

 

  1. Set up replenishment alerts: Configure automatic replenishment alerts in your inventory management system or through Amazon Seller Central. These alerts will notify you when inventory levels reach a certain threshold, allowing you to reorder in a timely manner.

 

  1. Monitor sell-through rates: Keep a close eye on your sell-through rates, which indicate how quickly your inventory is selling. Low sell-through rates may indicate slow-moving or stagnant inventory. Take necessary actions, such as optimizing listings or running promotions, to improve sell-through rates.

 

  1. Analyze inventory health reports: Amazon provides various inventory health reports, such as the Stranded Inventory report, Excess Inventory report, and Inbound Performance report. Regularly analyze these reports to identify any issues and take corrective measures.

 

  1. Use inventory management software: Invest in inventory management software that can integrate with Amazon and provide real-time data on inventory health metrics. These tools can help you track and analyze metrics more efficiently.

 

  1. Conduct regular inventory audits: Perform regular physical inventory audits to ensure accuracy and identify any discrepancies. This will help you identify any stockouts, overstocking, or other inventory issues that need to be addressed.

Managing Aged FBA Inventory

Play Video about Amazon FBA Inventory video

Amazon FBA Inventory Management: Inventory Visibility and Reporting

Real-Time FBA Inventory Visibility for Informed Decisions and Preventing Stockouts

Real-time FBA inventory visibility is crucial for making informed decisions and preventing stockouts. By having access to accurate and up-to-date inventory data, sellers can monitor their stock levels in real-time and take necessary actions to avoid running out of stock. This helps them maintain a steady supply of products, meet customer demand, and prevent potential loss of sales.

Here are some tips to help you achieve and maintain real-time visibility:

 

  1. Enable and use Amazon’s FBA Inventory Management Tool: Amazon provides a robust FBA inventory management tool that allows you to track your inventory levels in real-time. Make sure to enable this feature and regularly check it to stay updated on your inventory status.

 

  1. Utilize inventory management software: There are several third-party software solutions available that can integrate with Amazon’s FBA system to provide real-time inventory visibility. These tools can automate inventory tracking, alert you of low stock levels, and help you manage reordering efficiently.

 

  1. Regularly reconcile your inventory: Conduct frequent inventory reconciliations to ensure that your physical inventory matches the inventory shown in your Amazon Seller Central account. This will help identify any discrepancies and prevent stockouts or overselling.

 

  1. Set up replenishment alerts: Configure replenishment alerts based on your sales velocity and lead time to ensure you restock your inventory before it runs out. This will help you maintain a healthy stock level and avoid missing out on potential sales.

 

  1. Leverage Amazon’s restock inventory recommendations: Amazon provides recommendations for restocking inventory based on your sales history and projected demand. Consider using these recommendations as a starting point for your inventory planning.

 

  1. Monitor sales velocity and adjust inventory levels: Track your sales velocity for each SKU and adjust your inventory levels accordingly. If a product is selling well, you may want to increase your stock to avoid running out. Conversely, if a product is not selling as expected, you may need to adjust your inventory levels to prevent excess stock.

 

  1. Optimize your inventory storage: Efficiently manage your inventory storage to minimize storage fees and maximize sales. Regularly review your inventory to identify slow-moving or stagnant products and consider implementing strategies like bundling or promotions to clear out excess inventory.

Generating inventory reports

Watch this video on how to download and use an inventory report.

Amazon FBA Inventory Management: Leveraging Repricing

Repricing is a strategy used by sellers to dynamically adjust the prices of their products on Amazon in order to stay competitive and maximize sales. While repricing can be an effective tool for managing FBA inventory, it is important to note that repricing alone may not be sufficient for comprehensive inventory management.

 

To effectively leverage repricing for FBA inventory management, you can follow these steps:

 

  1. Set your repricing strategy: Determine your pricing goals, such as maximizing profit margin, winning the Buy Box, or increasing sales velocity. Set minimum and maximum price thresholds to ensure you don’t sell at unprofitable prices or violate Amazon’s pricing policies.

 

  1. Monitor competition: Regularly monitor the prices and inventory levels of your competitors. This information can help you make informed repricing decisions to stay competitive.

 

  1. Use repricing software: Consider using repricing software tools that automate the repricing process based on your predefined rules and strategies. These tools can help you stay competitive and respond quickly to market changes.

 

  1. Consider additional factors: While repricing is mainly focused on pricing adjustments, it’s important to consider other factors such as product demand, seasonality, and inventory levels. Make sure to take these factors into account when setting your repricing rules.

 

  1. Analyze and adjust: Continuously analyze the impact of your repricing strategy on your FBA inventory. Regularly review your sales metrics, profitability, and inventory levels to make necessary adjustments to your repricing rules.

Amazon FBA Inventory Management: Inventory Liquidation and Clearance

Strategies for selling slow-moving inventory

When it comes to selling slow-moving inventory on Amazon, there are several strategies you can consider:

  1. Price Optimization: Review your pricing strategy for the slow-moving items. Consider lowering the price to attract more buyers and increase sales velocity. You can also experiment with running promotions or offering discounts to incentivize purchases.

 

  1. Improve Product Visibility: Enhance the visibility of your slow-moving inventory by optimizing your product listings. Make sure your product titles, bullet points, and descriptions are relevant, and informative, and include relevant keywords. Additionally, consider optimizing your product images and utilizing Amazon Advertising to increase visibility through sponsored ads.

 

  1. Offer Bundles or Multi-Packs: Create bundle offers or multi-packs with your slow-moving inventory. This can help increase the perceived value of the products and encourage customers to make a purchase.

 

  1. Run Targeted Marketing Campaigns: Utilize Amazon’s advertising tools, such as Sponsored Products and Sponsored Brands, to run targeted campaigns for your slow-moving inventory. This can help generate more visibility and drive traffic to your listings.
  1. Cross-Promotion: Cross-promote your slow-moving items within your own product listings. For example, if you have a best-selling product, include a section or a call-to-action mentioning the slow-moving item as a related or complementary product.

 

  1. Utilize Amazon’s Deals and Promotions: Take advantage of Amazon’s deals and promotions, such as Lightning Deals or Coupons, to create urgency and attract more customers. These promotions can help increase visibility and drive sales for your slow-moving inventory.

 

  1. Optimize Inventory Placement: Consider using Amazon’s inventory placement services to strategically place your slow-moving inventory in fulfillment centers closer to the customers who are more likely to purchase them. This can help reduce fulfillment costs and improve delivery times, potentially increasing sales.

 

  1. Liquidation or Wholesale: If all else fails, you can explore options like liquidating the slow-moving inventory through clearance sales or selling them in bulk to wholesalers or liquidation companies.

FBA inventory Liquidation Best Practices

  1. Evaluate the profitability: Before deciding to liquidate your excess inventory, make sure to assess its potential profitability. Determine if the cost of liquidation and potential credit from Amazon outweigh the potential profit from selling the items elsewhere.

 

  1. Understand the FBA Liquidations program: Familiarize yourself with the FBA Liquidations program offered by Amazon. This program allows sellers to send excess inventory to Amazon, which will handle the liquidation process and potentially provide a credit to the seller’s account.

 

  1. Review the eligibility criteria: Ensure that your inventory meets Amazon’s eligibility criteria for liquidation. Certain items may not be eligible due to restrictions or hazardous materials.
  1. Optimize for maximum return: Take steps to optimize your liquidation process to maximize your return. This may involve bundling similar products, offering discounts, or using marketing strategies to attract buyers.

 

  1. Consider alternative liquidation options: While the FBA Liquidations program is one option, there are also third-party liquidation companies that specialize in handling excess inventory. Evaluate these alternatives to determine if they offer better terms or returns.

 

  1. Monitor liquidation performance: Keep a close eye on the liquidation process to ensure it is progressing smoothly. Stay in communication with Amazon or the liquidation company to address any issues or questions that may arise.

Amazon FBA Inventory Management: Inventory Returns and Refunds

Managing customer returns

To manage customer returns for FBA inventory, Amazon sellers can follow the following steps:

 

  1. Monitor Refunds: Sellers should regularly check the “Payments” section in Seller Central to view the refunds they have received from Amazon. This report will show all the orders for which the seller received a refund from Amazon.

 

  1. Download Returns Report: In order to determine whether refunded units were shipped back to Amazon or if any returned items were not refunded, sellers need to download the FBA Customer Returns report. This report can be found under the “Fulfillment” section in the “Reports” tab on Seller Central. The report should cover the same date range as the Refunds report.

 

  1. Compare Order IDs: Once the Returns Report is downloaded, sellers should compare the Order IDs in this report with those in the Refunds report. This will help identify any refunded orders that are missing from the Returns Report.

 

  1. Identify Missing Refunds: If an Order ID is marked as “N/A” in the Returns Report, it means that it has not been refunded yet. Sellers should monitor these Order IDs that are more than 45 days old and still marked as “N/A”. If an Amazon return has not been refunded after 50 days, the seller should open a case to request reimbursement.

 

  1. Open Reimbursement Cases: To expedite the process, sellers can split their Order IDs into batches of 10-15 and open separate cases for each batch. This allows Amazon to attend to each batch more quickly.

 

For additional information about FBA returns, here are some videos to watch.

Handling damaged or unsellable inventory

When it comes to handling damaged or unsellable inventory on Amazon, there are a few steps you can take:

 

  1. Identify the damaged or unsellable inventory: Regularly review your inventory and identify any items that are damaged, expired, or otherwise unsellable.

 

  1. Separate the damaged inventory: Set aside the damaged or unsellable items from your sellable inventory to avoid any confusion or mix-ups.

 

  1. Report the damaged inventory to Amazon: Go into your Amazon seller account and download a list of the damaged items. You can use this list to report the damaged inventory to Amazon.

 

  1. File a reimbursement claim: If the damaged inventory was due to Amazon’s handling, you may be eligible for reimbursement. Enter the FNSKU of each damaged item into Amazon’s “Investigate an Item Lost in Warehouse” page and click on the “Create a Case” button. Wait for Amazon’s response and provide any necessary documentation to support your claim.

 

  1. Check warehouse damaged reimbursement status: Additionally, you can check the reimbursement status of your damaged items by going to Amazon’s “check warehouse damaged reimbursement status” page. Paste in each transaction ID for eligible items and review the status of your claim.

 

  1. Review the case log: If your reimbursement claim is successful, a case will be created for the claim, and you can review it in the case log for any updates or further actions required.

Streamlining refund processes

To streamline refund processes for Amazon seller listings, you can follow these steps:

 

  1. Access the messages and click on the Order ID to go to the Order Details page.
  2. Click on the Refund Order button.
  3. Choose General Adjustment as the Reason for Refund.
  4. Enter the refund amount or issue a full refund in the amount box and then submit the refund.
  5. Reply to the buyer’s message to notify them that the refund has been processed and issued to their account.

Amazon FBA Inventory Management: Risk Management

Identifying and mitigating inventory risks

Identifying and mitigating FBA inventory risks is crucial for sellers to maintain successful operations on the platform. Here are some key steps and strategies to consider:

 

  1. Forecasting and Demand Planning: Accurate forecasting of product demand is essential to prevent overstocking or understocking. Utilize historical sales data, market trends, and seasonality to forecast inventory needs.

 

  1. Monitoring Inventory Levels: Regularly monitor your inventory levels to avoid running out of stock or facing long-term storage fees. Set up automated inventory alerts and utilize Amazon’s FBA Inventory Dashboard to track your inventory health.

 

  1. Replenishment and Lead Time Management: Maintain a well-planned and efficient replenishment strategy. Consider lead times for production, shipping, and customs clearance to avoid stockouts and delays.

 

  1. Inventory Performance Index (IPI) Optimization: Amazon’s IPI measures a seller’s inventory performance and can impact storage limits and costs. Focus on maintaining a high IPI by minimizing excess inventory, improving sell-through rates, and resolving stock issues promptly.

 

  1. Seasonal Inventory Planning: Plan ahead for peak seasons and holidays by adjusting your inventory levels accordingly. This will help you meet customer demand and maximize sales opportunities.

 

  1. Diversify Fulfillment Options: Consider utilizing multiple fulfillment methods like FBM (Fulfillment by Merchant) or multi-channel fulfillment to spread the risk and ensure continuity of operations.

 

  1. Reviewing Storage Fees and FBA Costs: Regularly evaluate your storage fees and FBA costs to optimize profitability. Identify slow-moving or non-performing inventory and make informed decisions on liquidation or removal.

 

  1. Analyzing Sales Data and Trends: Continuously analyze your sales data to identify patterns, understand customer behavior, and make data-driven decisions regarding inventory management.

 

Aging is also an inventory risk, and here’s a video on FBA inventory aging.

Safety stock planning

When it comes to planning safety stock for FBA, it is generally recommended to have at least 60 days’ worth of stock in a warehouse with 3PL (third-party logistics). 

This allows for a buffer in case of unexpected events or delays, ensuring that you can continue fulfilling orders without running out of inventory. 

This strategy helps protect your business from potential disruptions and allows for smoother operations on the Amazon platform.

Contingency plans for supply chain disruptions

Contingency plans for supply chain disruptions are crucial for ensuring smooth operations in Amazon selling. Here are a few suggestions that can help mitigate the impact of disruptions:

 

  1. Diversify suppliers: Relying on a single supplier increases the risk of disruptions. Consider working with multiple suppliers to have a backup option in case one supplier experiences difficulties.

 

  1. Safety stock: As mentioned in the database content, it is suggested to have a year supply of stock on hand. Maintaining an adequate inventory level can help you navigate through disruptions without running out of stock.

 

  1. Monitor inventory levels: Implement a robust inventory management system that allows you to track stock levels accurately. Regularly monitor your inventory to identify any potential shortages or excesses.

 

  1. Build strong relationships with suppliers: Establishing good relationships with your suppliers can be beneficial during disruptions. Maintaining open lines of communication and discussing contingency plans with your suppliers can help ensure timely delivery and alternative solutions.

 

  1. Explore alternative shipping methods: During disruptions, traditional shipping methods may face delays or restrictions. It’s worth exploring alternative shipping methods, such as air freight or local fulfillment options, to minimize the impact on your operations.

 

  1. Stay informed: Keep yourself updated on industry news, global events, and potential disruptions that may affect your supply chain. This will allow you to proactively address any challenges that may arise.

Conclusion

Amazon FBA inventory management is crucial for a seller’s success because it ensures fast and reliable fulfillment, maximizing customer satisfaction. It also allows sellers to leverage the Prime eligibility, tapping into a larger customer base and increasing sales potential. 

Additionally, effective inventory management through FBA helps sellers optimize their inventory levels, minimizing storage costs and avoiding stockouts or overstocking.

Bonus: Questions To Ask When Managing FBA Inventory

When managing FBA inventory, here are some important questions to consider:

 

  1. How is the demand for my products? It’s essential to monitor the sales velocity and popularity of your products to ensure you have the right amount of inventory on hand.

 

  1. Are there any upcoming promotions or seasonal spikes? Anticipating increased demand during promotional events or seasonal periods can help you plan your inventory levels accordingly and avoid stockouts.

 

  1. What is the lead time for restocking inventory? Understanding the time it takes for your products to be replenished can help you avoid running out of stock and ensure a seamless supply chain.

 

  1. Are there any slow-moving or aging products? Identifying slow-moving or aging inventory is crucial to avoid tying up capital and storage space. Consider implementing strategies to liquidate or remove such inventory.

 

  1. How accurate are my inventory forecasts? Regularly reviewing and refining your inventory forecasting methods can help you make more informed decisions about replenishment and prevent excess inventory or stockouts.

 

  1. Are there any storage fees or long-term storage issues? Being aware of Amazon’s storage fees and policies regarding long-term storage can help you optimize your inventory and avoid unnecessary costs.

 

  1. How can I improve inventory turnover and reduce carrying costs? Exploring strategies such as bundling, promotions, or adjusting pricing can help improve inventory turnover and minimize carrying costs.

 

By asking these questions and regularly assessing your FBA inventory, you can effectively manage your stock levels, optimize your supply chain, and maximize your success as a seller on Amazon.

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Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

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Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva

VICE PRESIDENT OF HUMAN RESOURCES

Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family

Kevin-Sanderson

Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons

SENIOR ACCOUNT DIRECTOR

Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 

 

In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch

BRAND DIRECTOR

Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning

IT DIRECTOR

Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez

ACCOUNT DIRECTOR

A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon

ACCOUNT DIRECTOR

Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido

CHIEF TECHNOLOGY OFFICER

Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope

FOUNDER

Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.