Are you missing out on profits by not becoming an Amazon FBM seller? Many sellers don’t realize how much more control, flexibility, and savings they could gain by managing their own fulfillment instead of relying solely on FBA.
Choosing between FBA and FBM isn’t just a logistics decision; it’s a profitability strategy. The right fulfillment model determines how much control you have over your operations, costs, and customer experience.
While FBA is popular for its convenience, it often comes with higher fees and strict limitations. Amazon FBM sellers, on the other hand, enjoy greater control over their inventory, packaging, and shipping, often with better margins.
In this article, we’ll break down the types of sellers who benefit the most from becoming an Amazon FBM seller. You’ll discover which seller profiles thrive with this model and why FBM can be the smarter path to sustainable growth on Amazon.
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10 Types of Amazon Sellers Who Profit the Most from FBM
Even though Amazon FBA provides convenience and fast Prime shipping, it doesn’t work for everyone. In fact, around 34% of sellers choose to become Amazon FBM sellers because it gives them more control, flexibility, and better cost management.
This shows that not all sellers are best suited for Amazon’s FBA program. For many, Amazon FBM is a smarter fit, giving them the freedom to manage their own fulfillment process while maintaining control over inventory, expenses, and the customer experience.
1. Experienced Sellers
Experienced sellers are often better suited for Amazon FBM because they already have the systems and processes needed to manage fulfillment efficiently. With established logistics, shipping partnerships, and customer service workflows, they can handle orders independently and avoid FBA’s extra fees and restrictions.
Benefits of Using FBM for Experienced Sellers
- Use existing logistics to cut shipping and fulfillment expenses.
- Adjust inventory and shipping methods anytime to stay competitive.
- Ship in branded packaging and include personalized inserts or materials.
- Skip FBA’s storage and fulfillment costs to keep more of your profits.
2. Sellers of Oversized or Heavy Products
Sellers who offer oversized or heavy products often find Amazon FBM to be the more practical and cost-effective fulfillment option. Since FBA fees for large or bulky items can quickly eat into profit margins, handling fulfillment independently allows these sellers to save more and manage shipping on their own terms.
Benefits of Using FBM for Sellers of Oversized or Heavy Products
- Avoid high FBA storage and shipping fees for large or heavy products.
- Choose preferred carriers and delivery methods for better efficiency.
- Maintain full control over packaging and handling to minimize damage during transit.
3. Sellers of Unique or Handmade Goods
For sellers offering unique, custom-made, or handmade products, becoming an Amazon FBM seller gives them the freedom to deliver a more personal and branded customer experience. These items often need special packaging or handling that doesn’t align with FBA’s standardized fulfillment process.
Benefits of Using FBM for Sellers of Unique or Handmade Goods
- Add custom packaging, thank-you notes, or branded inserts that strengthen customer connection.
- Maintain hands-on oversight of every order to ensure top-notch quality.
- Easily adjust production or product details without being limited by FBA’s restrictions.
4. Sellers of Low-Volume or Seasonal Products
For sellers with niche, low-volume, or seasonal items, being an Amazon FBM seller is often the most practical route. It helps them avoid steep FBA storage fees during slow months while maintaining full control over how and when inventory is managed.
Benefits of Using FBM for Sellers of Low-Volume or Seasonal Products
- Eliminate costly long-term storage fees for items with slower turnover.
- Easily scale inventory up or down based on seasonal demand.
- Quickly adjust listings or launch short-term offers without being tied to FBA timelines.
5. Sellers with Low Margins
An Amazon FBM seller working with low-margin products can preserve more profit by avoiding FBA’s costly fees. Managing fulfillment independently helps keep operations lean and costs under control.
Benefits of Using FBM for Sellers with Low Margins
- Eliminate FBA storage and fulfillment charges that reduce profit margins.
- Optimize fulfillment and shipping to minimize overhead expenses.
- Maintain attractive pricing while keeping profit margins sustainable.
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6. Sellers Focused on Brand Control
A seller who values brand identity and customer connection benefits from handling fulfillment in-house. This setup ensures every package reflects the brand’s personality, from presentation to post-purchase experience.
Benefits of Using FBM for Sellers Focused on Brand Control
- Full control over packaging, messaging, and unboxing experience.
- Direct communication with customers enables a more personal touch.
- Ability to include branded inserts, thank-you notes, or special offers that strengthen loyalty.
7. Sellers Using Dropshipping
Amazon FBM sellers who run dropshipping businesses gain flexibility by managing fulfillment outside of Amazon’s FBA system. Since they don’t hold inventory themselves, FBM allows them to coordinate directly with suppliers for faster and more efficient order handling.
Benefits of Using FBM for Sellers Using Dropshipping
- No need to store or manage stock, reducing financial risks.
- Easily add or remove products based on demand or supplier availability.
- Coordinate shipments directly with suppliers for smoother and more accurate delivery management.
8. Sellers of Fragile or High-Value Items
An Amazon FBM seller handling fragile or expensive products benefits from having full control over how orders are packed and shipped. This approach helps ensure that each item receives the care and protection it needs during delivery.
Benefits of Using FBM for Sellers of Fragile or High-Value Items
- Maintain strict control over packaging quality and shipping practices.
- Use specialized packing materials and reliable carriers to prevent breakage or loss.
- Build trust by delivering high-value products safely and professionally.
9. Sellers of Regulated Goods
Amazon FBM sellers who handle regulated or perishable products often benefit from managing fulfillment themselves. It allows them to stay compliant with strict handling rules while keeping full control over product storage and shipping conditions.
Benefits of Using FBM for Sellers of Regulated Goods
- Easier to meet handling and labeling standards without FBA restrictions.
- Maintain ideal storage and shipping settings to preserve product quality.
- Quickly respond to regulatory changes or shifting market requirements.
10. Sellers Targeting International Markets
An Amazon FBM seller aiming to expand globally benefits from the flexibility of managing their own international logistics. FBM gives sellers the freedom to choose carriers, handle customs directly, and adapt fulfillment strategies for different markets.
Benefits of Using FBM for Sellers Targeting International Markets
- Full control over international carriers, routes, and shipping costs.
- Easier to manage customs documentation and import requirements.
- Freedom to localize fulfillment and customer experience for specific regions.
FAQs About Amazon FBM Sellers
Why Becoming an Amazon FBM Seller Could Be Your Smartest Move Yet
Choosing the right fulfillment method can make or break your Amazon business. For many sellers, FBM provides more control over shipping, inventory, and customer service, all while keeping costs lower.
As an Amazon FBM seller, you can efficiently handle specialized, seasonal, or high-value items while maintaining brand control. Its flexibility also makes it ideal for sellers expanding into international or regulated markets.
Need help growing your Amazon FBM business? Let our full-service Amazon agency handle your fulfillment strategy, listing optimization, and account management so you can focus on scaling profitably.
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