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How to Locate Seller Central Performance Notifications

Locating Amazon Seller Central Performance Notifications 

On Amazon Performance Notifications are critical pieces of communication directly from Amazon. These notifications can encompass some of the following topics:

    1. Policy Warnings
    2. Suspension Messages
    3. Listing Deactivation
    4. Category Approvals
    5. Banking Issues
    6. Pricing Issues
    7. More

Locating and responding to these notifications is critical to addressing any issues with your account and keeping the account in good standing.  While Amazon typically will send an email to go along with each performance notification, they can easily get lost, sent to spam, etc in your inbox. The safest option is to always check your notifications page through Seller Central on a routine basis.

To locate these notifications please do the following: 

  1. Go to your Seller Central Home Page.
  2.  Check the notification flag. If it has a number by it – you have new notification(s).

MyAmazonGuy Performance Notifications Amazon Seller Central

3. Even if there are no new notifications – it is always prudent to check your notifications page to see if one could have been missed, etc.

4. To do this go back to your Seller Central Home page and hover over the performance tab as shown below (Seller Central > Performance > Performance Notifications… or by clicking here: Performance Notification.


MyAmazonGuy Performance Notifications Amazon Seller Central

5. On the Performance Notification Page you can see all notifications sent from Amazon, the date they were sent, if any actions need to be taken, etc. You can also filter between read and unread notifications.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad