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How to Do Amazon Product Research And Uncover Profitable Opportunities

Amazon product research is the key to success on Amazon. By finding products that are in high demand, have low competition, and are easy to source, you can increase your chances of making a profit.

In this blog post, we will discuss the importance of Amazon product research and provide some tips on how to do it effectively. We will also cover some of the best tools available to help you with your research.

So whether you are a new Amazon seller or you are looking to improve your existing business, read on to learn more about Amazon product research and how it can help you succeed.

How Important Is Amazon Product Research To Sellers

What Is The Objective of Amazon Product Research?

Amazon Product Research Objectives

How To Do Amazon Product Research

Watch Steven Pope, founder of My Amazon Guy, as he explains how to conduct product research in this video:

  1. Define your goals: Start by setting clear goals for your product research. Determine what you want to achieve, such as finding a profitable niche, identifying high-demand products, or expanding your product line.
  2. Identify product categories: Explore different product categories on Amazon that align with your goals. Look for categories that have a good balance of demand and competition.
  3. Use Amazon’s Best Sellers and Movers & Shakers: These sections on Amazon provide valuable insights into trending and popular products. Best Sellers show top-selling products in different categories, while Movers & Shakers highlight products that have recently gained significant sales momentum.
  4. Analyze customer reviews and ratings: Read through customer reviews to understand pain points, product improvements, and features that customers appreciate. This helps in identifying opportunities to differentiate your product or improve upon existing ones.
  5. Conduct keyword research: Use keyword research tools, such as Amazon’s own search bar autocomplete feature, or third-party tools, to identify relevant keywords that customers use to search for products. This helps in optimizing your product listings and improving visibility.
  6. Analyze competition: Research and analyze your competitors’ products, pricing, features, and customer reviews. Look for gaps or areas where you can offer a unique value proposition or improve upon existing products.
  7. Evaluate demand and competition: Use tools like Jungle Scout, Helium 10, or AMZScout to gather data on sales volume, competition levels, and market trends. This data helps in determining the potential demand and profitability of a product.
  8. Consider sourcing and logistics: Evaluate the feasibility of sourcing the product, including manufacturing costs, shipping, and fulfillment options. This step ensures that you have a clear understanding of the financial aspects and logistics involved in selling the product.
  9. Validate with a test order or sample: Consider ordering a test batch or obtaining a sample of the product to evaluate its quality and potential market reception. This step helps in making informed decisions before committing to a larger inventory order.
  10. Make data-driven decisions: Based on your research and analysis, make data-driven decisions about the products you want to sell on Amazon. Consider factors such as demand, competition, profitability, and alignment with your business goals.

Remember that product research is an ongoing process, and it’s important to continuously monitor market trends, customer feedback, and competition to stay ahead in the ever-changing Amazon marketplace.

Amazon Product Research: Product Selection

Trending products

To find trending products to sell on Amazon, there are several strategies you can employ:

  1. Amazon Best Sellers: Check out the “Best Sellers” section on Amazon’s website. It provides you with a real-time list of the top-selling products in various categories. This can give you insights into popular products and niches.
  2. Amazon Movers & Shakers: Another helpful section on Amazon is the “Movers & Shakers” category. It showcases the products that have seen the most significant sales growth over the past 24 hours. This can help you identify emerging trends and products that are gaining popularity.
  3. Product Research Tools: Utilize product research tools such as Jungle Scout, Helium 10, or AMZScout. These tools provide data-driven insights into product demand, competition analysis, and historical sales data. They can help you identify products with high demand and low competition.
  4. Social Media and Trending Platforms: Keep an eye on social media platforms like Instagram, Facebook, and TikTok, as well as trend-spotting websites like Trend Hunter or Buzzfeed. They can provide you with information on popular products and emerging trends.
  5. Research Competitors: Analyze your competitors’ product offerings and sales performance. Look for products that consistently sell well for them. However, make sure to differentiate your product and not just copy what others are doing.
  6. Follow Industry Blogs and Newsletters: Stay up-to-date with industry blogs, newsletters, and forums related to e-commerce and Amazon selling. They often share insights and trends that can help you identify hot products.

Niche products

Niche products can be profitable on Amazon if they have a loyal and passionate customer base. Here are some ways to find profitable niche products:

  1. Identify your interests and expertise: Start by considering your own interests, hobbies, and areas of expertise. Look for niche markets within those areas that you are knowledgeable about and passionate about. Selling products in a niche that you understand and enjoy can give you an advantage in terms of product selection and marketing.
  2. Conduct keyword research: Use keyword research tools like Amazon’s search bar autocomplete feature or third-party tools to explore different keywords and phrases related to your interests. Look for long-tail keywords that indicate specific niche markets with lower competition and potentially higher conversion rates.
  3. Analyze customer reviews and ratings: Read through customer reviews and ratings of products in different categories. Look for recurring pain points or unmet needs that customers express. This can help you identify niche opportunities to address those specific customer demands.
  4. Explore subcategories and micro-niches: Drill down into subcategories on Amazon to find smaller, specialized niches. By focusing on these micro-niches, you can target a more specific customer base and differentiate yourself from broader competitors.
  5. Use product research tools: Utilize product research tools like Jungle Scout, Helium 10, or AMZScout to gather data on sales volume, competition levels, and market trends within specific niches. These tools can help you identify profitable niche products by analyzing market demand and competition.
  6. Monitor trends and emerging markets: Stay updated with industry trends and emerging markets. Keep an eye on social media platforms, industry blogs, news outlets, and relevant forums to identify new niche opportunities that are gaining traction.

Remember, profitability in niche markets often depends on factors such as product quality, unique value proposition, effective marketing, and customer targeting. It’s crucial to validate demand, assess competition, and conduct thorough market research before investing in any niche product.

Learn about some Amazon Product Research Methods in this video:

Seasonal products

These can be profitable on Amazon if you approach them strategically. While they may have a shorter sales window, they can generate significant revenue during peak seasons. Here’s how you can find the best seasonal products to sell:

  1. Research seasonal trends: Analyze past sales data and trends to identify which products experience a surge in demand during specific seasons or holidays. Look for patterns and identify the products that consistently perform well during those times.
  2. Explore seasonal categories: Browse through Amazon’s seasonal categories, such as holiday decorations, costumes, gardening supplies, or outdoor equipment. These categories tend to have a higher demand during specific times of the year.
  3. Use product research tools: Utilize product research tools like Jungle Scout, Helium 10, or AMZScout to identify seasonal products. These tools can provide insights into historical sales data, keyword search volume, and competition levels for specific products and categories.
  4. Monitor industry trends: Stay updated with industry trends and emerging seasonal products. Follow industry blogs, news outlets, social media platforms, and niche-specific forums to gather insights on popular seasonal items.
  5. Leverage Amazon’s data: Utilize Amazon’s data to your advantage. Look for products with high customer reviews and ratings during specific seasons. Analyze the sales rank and pricing history of products to gauge their demand and profitability.
  6. Plan inventory and marketing strategies: When selling seasonal products, it’s crucial to plan your inventory and marketing strategies accordingly. Ensure you have enough stock to meet the demand during the peak season, and create targeted marketing campaigns to attract customers during those specific times.

Remember, while seasonal products can be profitable, it’s important to diversify your product portfolio to ensure a steady stream of revenue throughout the year. Additionally, consider the logistics and storage requirements of seasonal products, as they may have unique challenges compared to non-seasonal items.

Amazon Product Research: Competitor Analysis

Identifying Top Competitors

Analyzing competitor listings

When analyzing competitor listings during product research on Amazon, there are several key elements to look for. Here’s what you should focus on:

  1. Product title: Analyze your competitors’ product titles. Look for keywords they are using to optimize their listings. Pay attention to the length, clarity, and relevance of the titles. Consider if there are any opportunities to improve upon their approach or differentiate your product.
  2. Product images: Examine the quality and composition of your competitors’ product images. Look for elements like image resolution, product angles, lifestyle images, and infographics. Consider if there are any gaps you can fill or improvements you can make to highlight the unique features or benefits of your own product.
  3. Product Description: Read through your competitors’ product descriptions. Look for how they highlight the key features, benefits, and uses of their products. Pay attention to their use of bullet points, formatting, and persuasive language. Identify any areas where you can improve upon their descriptions or provide additional information that sets your product apart.
  4. Pricing and promotions: Evaluate your competitors’ pricing strategies and any ongoing promotions or discounts they are offering. Consider if their pricing aligns with the value they are providing and if there are any opportunities for you to offer a competitive price or bundle your product with additional value.
  5. Reviews and ratings: Review the customer reviews and ratings for your competitors’ products. Pay attention to the overall rating, the number of reviews, and the sentiments expressed by customers. Consider if there are any recurring complaints or issues that you can address with your own product or differentiate yourself on.
  6. Additional content: Look for any additional content or features your competitors are utilizing, such as enhanced brand content or A+ content. Consider if there are any opportunities for you to create compelling content that showcases your product’s unique selling points.

Monitoring competitor pricing

This is an important aspect of Amazon product research. Here are a few ways to effectively track and monitor competitor pricing:

  1. Manual monitoring: Regularly visit your competitors’ product listings on Amazon and record their prices. This method is time-consuming but can give you a general idea of their pricing strategy.
  2. Price tracking tools: Utilize price tracking tools like CamelCamelCamel, Keepa, or AMZBase to monitor competitor prices. These tools provide historical price data, price alerts, and price comparison features. You can set up notifications to be alerted when your competitors change their prices.
  3. Amazon’s “Buy Box” feature: Pay attention to the pricing of products that appear in the “Buy Box.” The “Buy Box” is the default purchasing option on Amazon and is often won by sellers with competitive prices. Monitoring the pricing of products in the “Buy Box” can give you insights into the pricing strategies of your top competitors.
  4. Competitor analysis tools: Consider using competitor analysis tools like Jungle Scout, Helium 10, or AMZScout. These tools often include features that allow you to track and analyze competitor pricing. They can provide insights into pricing trends, price changes, and competitor behavior.
  5. Price automation software: If you want to automate the process of adjusting your prices based on competitors, you can use repricing software. Tools like RepricerExpress or SellerApp can help you dynamically adjust your prices to stay competitive.

Amazon Product Research: Profitability

Estimated costs for product sourcing, shipping, and Amazon fees

The estimated costs for product sourcing, shipping, and Amazon fees can vary depending on various factors such as the type of product, size and weight, shipping distance, fulfillment method, and Amazon’s fee structure. While I can provide some general information, it’s important to note that specific costs can only be determined by conducting a thorough analysis of your specific product and business model. Here are some factors to consider:

  1. Product Sourcing: This includes the cost of manufacturing or purchasing your products. It can vary widely depending on factors such as the complexity of the product, production volume, supplier negotiations, and any additional costs like packaging or customization.
  2. Shipping Costs: Shipping costs can include both inbound shipping (from the manufacturer or supplier to Amazon’s fulfillment centers) and outbound shipping (from the fulfillment centers to the customer). Factors that can influence shipping costs include the weight and dimensions of the product, shipping method (e.g., air freight, sea freight), distance, and any additional services required (e.g., customs clearance, delivery speed).
  3. Amazon Fees: Amazon charges various fees for selling on their platform. These fees can include referral fees (a percentage of the product’s sale price), fulfillment fees (if you use Amazon’s FBA service), storage fees (for storing your products in Amazon’s fulfillment centers), and other optional fees like advertising or premium account features. The specific fee structure can vary based on the category and type of product.

Here are some more videos to watch and learn more about profitability:

Break-even on investment

The time it takes to break even on your investment can vary depending on several factors, including the initial investment amount, product costs, selling price, profit margin, sales volume, and expenses such as product sourcing, shipping, and Amazon fees.

To estimate the break-even point, you need to calculate the total costs incurred before reaching the break-even point and compare them with the revenue generated from product sales. Here’s a basic formula to calculate the break-even point:

Break-even point (in units) = Fixed costs / (Selling price per unit – Variable costs per unit)

Fixed costs include expenses that do not vary with the number of units sold, such as product sourcing costs, shipping costs, and any ongoing expenses like storage fees or subscription fees. Variable costs include expenses that vary with the number of units sold, such as Amazon fees, fulfillment fees, and any additional costs associated with each unit sold.

Once you have the break-even point in units, you can estimate the time it will take to reach that point based on your expected sales volume.

Keep in mind that this is a simplified formula, and there may be additional factors to consider, such as marketing expenses, seasonality, and competition. It’s important to conduct a detailed financial analysis and consider different scenarios to get a more accurate estimate of the break-even time for your specific business.

Amazon Product Research: Sourcing

Product sourcing is crucial when conducting Amazon product research for several reasons:

  1. Quality Control: The quality of the product you source directly impacts customer satisfaction and reviews. By sourcing high-quality products, you can enhance the overall customer experience and build a positive reputation for your brand. Quality control is especially important when selling on a competitive platform like Amazon, where customer reviews play a significant role in product visibility and sales.
  2. Competitive Pricing: Effective product sourcing allows you to find suppliers that offer competitive pricing. This helps you maintain a competitive advantage by offering attractive prices to consumers while still ensuring profitability. By understanding the market and finding cost-effective sourcing options, you can optimize your pricing strategy and potentially increase your sales and market share.
  3. Supply Chain Efficiency: Efficient product sourcing ensures a smooth supply chain, from manufacturing or procurement to delivery to Amazon’s fulfillment centers. A well-managed supply chain minimizes delays, reduces the risk of stockouts, and improves order fulfillment. This, in turn, contributes to better customer satisfaction and helps you avoid potential penalties or account suspensions due to inventory issues.
  4. Profitability: Proper product sourcing is essential for assessing the potential profitability of a product. By accurately estimating your product costs, including sourcing, shipping, and fulfillment fees, you can calculate your margins and determine whether a product is worth pursuing. Understanding the profit potential at the sourcing stage helps you make informed decisions and avoid investing in products that may not yield satisfactory returns.
  5. Scalability: Sourcing products that are readily available and scalable is crucial for long-term success on Amazon. As your business grows, you’ll need a reliable supply chain that can accommodate increased demand. By establishing strong relationships with suppliers and ensuring a consistent supply of products, you can effectively scale your Amazon business without major disruptions.

Know more about product sourcing by watching these videos:

Reliable product suppliers

To determine if a product supplier is reliable, there are a few key factors to consider:

  1. Check their reputation and reviews: Look for feedback from other buyers or sellers who have worked with the supplier. This can give you insights into their reliability, product quality, and customer service.
  2. Evaluate their performance metrics: Consider factors such as their order fulfillment rate, response time, and overall seller rating. This information can be found on e-commerce platforms like Amazon or through third-party tools.
  3. Verify their certifications and licenses: Depending on the industry and product type, suppliers may need to meet specific standards or hold certifications. Look for any relevant certifications or licenses that ensure their credibility and adherence to quality standards.
  4. Request samples or conduct product testing: Before committing to a large order, consider requesting samples or conducting product testing to assess the supplier’s product quality and consistency.
  5. Communication and responsiveness: Prompt and clear communication is crucial when working with a supplier. Ensure they respond to inquiries in a timely manner and are willing to address any concerns or issues that may arise.
  6. Visit their manufacturing facilities or meet them in person: If feasible, consider visiting the supplier’s manufacturing facilities or meeting them in person. This can provide valuable insights into their operations, production capabilities, and overall professionalism.

Shipping methods

Yes, considering shipping methods is an important aspect when looking for the most profitable product to sell on Amazon. Here are a few reasons why shipping methods should be taken into account:

  1. Cost of shipping: The shipping costs associated with a product can significantly impact your profitability. It’s essential to consider the weight, dimensions, and fragility of the product to estimate the shipping expenses accurately. Higher shipping costs can eat into your profit margins, so it’s important to choose products that can be shipped at a reasonable cost.
  2. Shipping speed: Amazon customers have come to expect fast and reliable shipping. Offering expedited shipping options can attract more customers and improve your chances of winning the Buy Box. However, faster shipping methods often come at a higher cost. Balancing shipping speed and cost is crucial to ensure profitability.
  3. International shipping: If you plan to expand your business globally or source products from overseas, it’s important to consider international shipping methods. Researching and choosing reliable and cost-effective international shipping options can help you reduce expenses and increase profitability.
  4. Fulfillment method: Amazon offers different fulfillment options like FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). Each method comes with its own advantages and costs. FBA provides benefits like Prime eligibility and customer service, but it also has associated fees. FBM allows for more control over shipping costs, but you’ll need to handle fulfillment yourself. Assessing which fulfillment method aligns with your business goals and profitability is crucial.

By considering shipping methods during product research, you can better evaluate the overall cost structure and estimate potential profitability for the products you plan to sell on Amazon.

Import duties and taxes for my target product

These additional costs can significantly impact your profit margins, so it’s crucial to factor them into your decision-making process. Import duties and taxes vary depending on the country you are importing from and the product category. 

You can research the specific duty rates and tax regulations for the products you are interested in selling to get a better understanding of the potential costs involved.

Amazon Product Research: Keyword Research

Identifying high-volume keywords

Long-tail keyword analysis

Long-tail keyword analysis is highly important when conducting Amazon product research. Here’s why:

  1. Targeted traffic: Long-tail keywords are more specific and have lower search volumes compared to broader, generic keywords. However, they tend to generate more targeted traffic because they match the specific intent of potential customers. By optimizing your product listings with relevant long-tail keywords, you can attract highly interested and qualified buyers to your listings.
  2. Lower competition: Long-tail keywords often have lower competition compared to broader keywords. This means that by targeting long-tail keywords, you can have a better chance of ranking higher in search results and gaining visibility. Focusing on less competitive keywords increases your chances of standing out and attracting customers, especially if you’re in a competitive market.
  3. Higher conversion rates: Since long-tail keywords are more specific, they tend to attract customers who are closer to making a purchase decision. These customers have a clearer idea of what they’re looking for and are more likely to convert into buyers. By targeting long-tail keywords, you can increase your conversion rates and maximize the return on your Amazon product research efforts.
  4. Niche targeting: Long-tail keywords often reflect specific niches or subcategories within a broader market. By identifying and targeting long-tail keywords relevant to your niche, you can position your products as specialized solutions, catering to the unique needs and preferences of a specific customer segment. This allows you to differentiate yourself from competitors and build a loyal customer base.
  5. Voice search optimization: With the rise of voice-activated devices like Amazon Echo and Google Home, long-tail keywords have become even more important. Voice searches tend to be longer and more conversational, mimicking natural language. By incorporating long-tail keywords that match these voice search queries, you can increase your chances of being featured in voice search results and capturing voice search traffic.

Amazon Product Research: Sales Rank Analysis

Understanding Amazon's Best Sellers Rank (BSR)

This is crucial when conducting Amazon product research for several reasons:

  1. Market demand: BSR provides insights into the popularity and demand for products within specific categories. A lower BSR indicates higher sales volume and indicates that the product is in high demand. By analyzing the BSR of products in your niche, you can identify market trends and determine if there is sufficient demand for your product idea.
  2. Competitor analysis: BSR allows you to assess the performance of your competitors’ products. By comparing their BSR to yours, you can gauge their sales velocity and overall success. This information helps you evaluate the level of competition and determine if your product has the potential to stand out in the market.
  3. Product validation: BSR can serve as an indicator of product validation. If a product consistently maintains a low BSR, it suggests that customers are consistently purchasing it, indicating its appeal and market viability. On the other hand, a high BSR may indicate limited demand or strong competition in that product category.
  4. Pricing strategy: BSR can also provide insights into pricing strategies. By analyzing products with similar BSRs, you can determine the price range in which successful products are priced. This information can help you set a competitive and profitable price for your own product.
  5. Sales estimation: While BSR alone does not provide exact sales figures, it can be used to estimate sales volume. Various tools and calculators are available that use BSR data to estimate daily or monthly sales for a given product. This information can help you evaluate the sales potential and profitability of a product before investing in sourcing or launching it.
  6. Product selection: BSR can be used as a filter when selecting products to sell on Amazon. By setting specific BSR thresholds, you can focus on products with a certain level of demand or exclude products with excessively high competition. This can help you identify opportunities and make informed decisions when selecting products for your Amazon business.

Evaluating product demand based on BSR

When evaluating product demand based on BSR while searching for products to sell on Amazon, you can follow these steps:

  1. Understand BSR categories: Familiarize yourself with the various categories on Amazon and how BSR is calculated within each category. BSR is relative to other products in the same category, so a BSR of 5,000 in one category may indicate a different sales volume than a BSR of 5,000 in another category.
  2. Look for consistently low BSR: Identify products with consistently low BSR over a period of time. This indicates consistent sales and demand. However, keep in mind that BSR can fluctuate, so look for products that maintain a relatively low rank over time.
  3. Research BSR ranges: Research the BSR ranges within your target category to understand what is considered a good BSR. This will help you determine if a product’s BSR is indicative of high demand or if it’s underperforming compared to other products in the same category.
  4. Consider BSR trends: Analyze the historical BSR data of a product to identify trends. Look for consistent improvement or stability in BSR over time, as this indicates sustained demand. Avoid products with volatile or declining BSR trends, as it may indicate inconsistent or diminishing demand.
  5. Assess the competitiveness of the category: Evaluate the competition within the product category. If the category is highly competitive with many established brands and products, it may be more challenging to gain visibility and sales, even with a low BSR. Consider the level of competition and your ability to differentiate and stand out in the market.
  6. Validate with other metrics: BSR is just one indicator of product demand. Validate your findings by considering other metrics such as customer reviews, ratings, and sales volume. Positive reviews and high ratings, along with a low BSR, indicate strong demand and customer satisfaction.
  7. Consider market saturation: Evaluate if the market is saturated with similar products. If there are already numerous sellers offering identical or very similar products with low BSR, it may indicate a saturated market with limited room for new entrants.

For additional BSR resources, here are some videos for you:

Amazon Product Research: Pricing Strategy

Pricing for profit margins

Here are some steps to help you determine the optimal pricing for your products:

  1. Calculate your costs: Start by calculating the total costs associated with your product, including manufacturing or sourcing costs, shipping fees, packaging costs, Amazon fees (such as referral fees and FBA fees), and any other expenses related to your product. This will give you a baseline for determining the minimum price you need to charge to cover your costs.
  2. Research competitors’ pricing: Analyze the pricing of similar products in your niche. Look at both high-performing and low-performing competitors to understand the range of prices in the market. Consider the features, quality, and unique selling points of your product compared to your competitors’ products. Price your product competitively based on these factors.
  3. Determine your value proposition: Assess the unique value proposition of your product. If your product offers additional benefits, higher quality, or unique features compared to competitors, you may be able to justify a higher price point. Consider the perceived value that your product provides to customers and price accordingly.
  4. Consider desired profit margin: Determine the profit margin you want to achieve with your product. This will depend on various factors such as your business goals, overhead costs, and market conditions. Calculate the desired profit margin as a percentage of your total costs and factor it into your pricing strategy.
  5. Test different price points: Consider experimenting with different price points to find the optimal balance between maximizing profit margins and maintaining competitiveness. You can run promotions, offer discounts, or adjust prices over time based on customer response and market dynamics. Monitor sales performance and customer feedback to gauge the impact of price changes.
  6. Monitor market demand and adjust pricing: Continuously monitor the market demand for your product and make adjustments to your pricing strategy as needed. If demand is high and you are consistently selling out, you may consider increasing your prices to maximize profits. Conversely, if demand is low or you are facing excessive competition, you may need to lower your prices to attract customers.

Competitive pricing analysis

This is the process of evaluating and analyzing the pricing strategies of your competitors in order to determine the most effective pricing strategy for your own products. Here are the steps to follow for a competitive pricing analysis:

  1. Identify your competitors: Start by identifying your direct competitors in the market. Look for products that are similar to yours and target the same customer base. Consider both established brands and emerging competitors.
  2. Gather pricing data: Collect pricing data for your competitors’ products. This can be done by manually visiting their product listings on Amazon or by using automated tools that track and monitor competitor prices. Take note of the current prices, promotions, and any pricing trends.
  3. Analyze pricing strategies: Examine the pricing strategies employed by your competitors. Look for patterns and trends in their pricing, such as consistent discounts or price fluctuations. Consider factors like pricing tiers, bundling, or any unique pricing strategies they may be using.
  4. Compare product features and quality: Evaluate the features, quality, and value proposition of your product compared to your competitors’ products. Determine how your product differentiates itself from the competition and whether this justifies a higher or lower price point.
  5. Evaluate customer perception: Consider how customers perceive the value of your product compared to your competitors’ products. Look at customer reviews, ratings, and feedback to gauge customer satisfaction and perception. This can help you understand if customers are willing to pay a premium for your product or if you need to adjust your pricing to align with customer expectations.
  6. Consider your own costs and profit margins: Take into account your own costs, including manufacturing or sourcing costs, shipping fees, packaging costs, and Amazon fees. Calculate your desired profit margin and factor this into your pricing analysis.
  7. Determine your pricing strategy: Based on your analysis of competitor pricing, product differentiation, customer perception, and your own cost structure, determine the most effective pricing strategy for your product. Decide whether you want to price competitively, offer a premium pricing strategy, or follow a pricing strategy that positions you as the low-cost option.
  8. Monitor and adjust: Keep a close eye on your competitors’ pricing and market dynamics. Continuously monitor changes in pricing strategies and adjust your own pricing as needed to remain competitive and meet your business goals.

Dynamic pricing strategies

Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands. This means that the price of a product or service can change over time, depending on factors such as supply and demand, competitor prices, and customer behavior.

Here are some dynamic pricing strategies that you can consider for your Amazon product research:

  1. Competitive-based pricing: Monitor the prices of your competitors and adjust your prices accordingly. You can set your prices slightly lower to attract customers or match the prices of your top competitors to remain competitive. Automated repricing tools can help you dynamically adjust your prices based on real-time changes in the market.
  2. Demand-based pricing: Analyze the demand for your product and adjust prices based on the level of demand. If demand is high and you are selling out quickly, you can gradually increase your prices to maximize profitability. Conversely, if demand is low or you have excess inventory, you may need to lower your prices to stimulate sales.
  3. Time-based pricing: Consider implementing time-based pricing strategies such as flash sales, limited-time offers, or seasonal pricing. These strategies create a sense of urgency and encourage customers to make a purchase. By periodically adjusting your prices based on time-sensitive factors, you can generate increased sales during specific periods.
  4. Algorithmic pricing: Utilize algorithmic pricing tools that use advanced algorithms to analyze market data and competitor prices. These tools can automatically adjust your prices based on predefined rules and strategies. They take into account factors such as competitor prices, sales velocity, and market demand to optimize your pricing in real-time.
  5. Bundle pricing: Consider bundling your products together and offering them at a discounted price compared to buying each item individually. This strategy can increase the perceived value for customers and encourage them to purchase more items at once. Bundling can also help you differentiate your product from competitors and increase your average order value.
  6. Seasonal pricing: Adjust your prices based on seasonal demand and trends. For example, you can raise prices during peak seasons or holidays when demand is high. Conversely, you can lower prices during slower seasons to stimulate sales. Analyze historical sales data and trends to determine the optimal pricing strategy for each season.
Execute a successful launch pricing strategy with the expertise of My Amazon Guy.

Amazon Product Research: Listing Optimization

Listing optimization plays a crucial role in improving Amazon product research. By optimizing your listing, you can increase your product’s visibility and ranking in search results, ultimately attracting more potential customers. 

When conducting product research on Amazon, sellers often analyze various factors such as demand, competition, and profitability. However, even if you find a product with high demand and low competition, it doesn’t guarantee success if your listing is not optimized effectively.

Optimizing your listing involves strategically incorporating relevant keywords in your product title, bullet points, product description, and backend search terms. By doing so, you can improve your product’s visibility when customers search for related keywords.

Moreover, listing optimization helps in creating informative and persuasive content that can help potential customers make informed purchasing decisions. Clear and concise product descriptions, compelling bullet points, and high-quality images can significantly impact customer engagement and conversion rates.

By conducting thorough keyword research and implementing effective listing optimization strategies, you can improve your product’s chances of being discovered by potential customers during their product research process. This, in turn, can lead to higher organic traffic, better conversion rates, and increased sales.

Listing Optimization

To determine if you have optimized your listing effectively to improve Amazon product research, you can consider the following indicators:

  1. Keyword Ranking: Check the ranking of your listing for relevant keywords. If your listing appears on the first page of search results or in the top positions, it indicates that your optimization efforts are paying off.
  2. Click-Through Rate (CTR): Monitor the CTR of your listing. A higher CTR suggests that your optimized title, bullet points, and images are effectively attracting potential customers to click on your listing.
  3. Conversion Rate: Analyze the conversion rate of your listing. If a significant percentage of visitors who view your listing end up making a purchase, it indicates that your optimization efforts have helped create a compelling and persuasive listing.
  4. Sales Performance: Observe the overall sales performance of your product. If your sales have increased after optimizing your listing, it is a good sign that your optimization efforts are positively impacting your product’s visibility and appeal to customers.
  5. Customer Feedback: Pay attention to customer reviews and feedback. Positive reviews and satisfied customer experiences can indicate that your optimized listing accurately represents your product and meets customer expectations.
  6. Competitor Comparison: Compare your listing with those of your competitors. If your listing stands out in terms of its content, presentation, and keyword relevance, it suggests that your optimization efforts have given you a competitive advantage.

Amazon Product Research: Product Reviews

Product reviews can provide valuable insights and help you with Amazon product research in several ways:

  1. Product Quality and Performance: Reviews can give you an understanding of the quality and performance of a product. Customers often share their experiences, highlighting the pros and cons, durability, functionality, and overall satisfaction with the product. This information can help you assess whether the product meets your expectations and requirements.
  2. Customer Feedback and Sentiment: Reviews allow you to gauge the sentiment of customers towards a particular product. Positive reviews can indicate customer satisfaction, while negative reviews can highlight potential issues or areas for improvement. By analyzing the feedback, you can identify patterns and common themes to better understand the strengths and weaknesses of the product.
  3. Competitive Analysis: Reviews not only provide insights into a specific product but also allow you to compare it with similar products in the market. By reading reviews of competing products, you can identify gaps or opportunities, understand customer preferences, and make informed decisions on how to position your own product.
  4. Feature and Functionality Insights: Customers often share details about specific features, functionality, or use cases in their reviews. This can help you understand how customers are using the product, what features they value the most, and how well the product aligns with their needs. Such insights can guide your product research and help you identify opportunities for improvement or differentiation.
  5. Social Proof and Trust Building: Positive reviews can serve as social proof, building trust and credibility for a product. Customers are more likely to purchase products with a high number of positive reviews and ratings. By considering the overall sentiment and number of reviews, you can assess the market reception and popularity of a product.

What To Look For In Product Reviews

When conducting Amazon product research, there are several key factors to consider when analyzing product reviews:

  1. Overall Rating: Look at the overall rating of the product. This provides a quick snapshot of customer satisfaction. Higher ratings generally indicate a well-received product, while lower ratings may suggest potential issues.
  2. Review Quantity: Consider the number of reviews the product has. A higher number of reviews generally indicates a more established product with a larger customer base. However, keep in mind that newer products may have fewer reviews but can still be worth considering.
  3. Review Distribution: Analyze the distribution of ratings. Are there a significant number of positive reviews? Are there any common themes or issues mentioned in the negative reviews? Understanding the distribution can give you insights into the overall sentiment and customer experiences.
  4. Review Content: Dive into the specific content of the reviews. Look for details about the product’s performance, quality, features, and any potential shortcomings. Identifying common themes and patterns in the reviews can help you gauge customer satisfaction and identify areas for improvement.
  5. Verified Purchase Reviews: Pay attention to reviews marked as “Verified Purchase,” as they come from customers who have actually purchased the product. These reviews tend to carry more weight as they are considered more reliable and credible.
  6. Recent Reviews: Consider the recency of the reviews. Recent reviews can provide a more accurate representation of the current state of the product, as market conditions and product quality may change over time.
  7. Reviewer Feedback: Take note of any feedback or comments provided by reviewers. Responding to customer feedback can indicate a brand’s commitment to customer satisfaction and product improvement.

Amazon Product Research: Best Practices

When conducting Amazon product research, there are several best practices to keep in mind:

  1. Identify a profitable niche: Look for product categories with high demand and low competition. This will increase your chances of success and profitability.
  2. Analyze product demand: Use tools like Jungle Scout or Helium 10 to assess the sales volume and demand for specific products. Look for consistent and stable demand over time.
  3. Evaluate competition: Analyze the competition within your chosen niche. Look at factors such as the number of sellers, their reviews, ratings, and product offerings. Consider if you can differentiate your product from existing ones in the market.
  4. Consider product size and weight: Opt for products that are lightweight and compact as they are easier and cheaper to ship. Large and heavy products can lead to higher shipping costs and storage fees.
  5. Check for seasonality: Consider if the product you are researching is seasonal or has year-round demand. Seasonal products can be profitable but may require additional planning and inventory management.
  6. Assess pricing and profit margins: Calculate all costs associated with sourcing, manufacturing, shipping, and selling the product. Ensure that the potential profit margins are sufficient to cover expenses and provide a reasonable return on investment.
  7. Review product reviews and ratings: Pay attention to customer reviews and ratings for similar products. This will give you insights into potential product improvements or issues to address.
  8. Stay up-to-date with trends: Keep an eye on emerging trends and changes in consumer behavior. This can help you identify new product opportunities or adjust your existing product offerings.

Amazon Tools That Can Help With Product Research

Here are some of the tools available for use from Amazon:

Marketplace Product Guidance: Advanced Research tool – for evaluating demand and competition for products in international stores

Product Opportunity Explorer – for exploring customer demand for new product ideas

Jason Mastromatteo, VP of Brand Management here at My Amazon Guy, explains in this video how to use the Product Opportunity Explorer.


Amazon Best Sellers – for finding the top-selling products in each category and can be a good  starting point for finding products with high demand.

Amazon Suggest – for finding products that are similar to the ones you’re already selling and can be a good way to find new products to add to your inventory.

You can find Amazon Suggest in a few places:

On the product detail page: When you’re viewing a product detail page, you’ll see a section called “Customers who bought this item also bought.” This section will show you products that are frequently purchased together with the product you’re viewing.

In the search results: When you’re searching for a product, you’ll see a section called “Related Products.” This section will show you products that are related to the keyword you’re searching for.

On the home page: On the Amazon home page, you’ll see a section called “Trending Now.” This section will show you products that are currently trending on Amazon.


Amazon product research is a critical step in starting a successful Amazon business. By carefully researching the market, you can find products that are in high demand, have low competition, and are profitable to sell.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.