Amazon Acronyms Cheat Sheet

1P – Vendor Central
3P – Seller Central
3PL – 3rd Party Logistics
ACOS – Advertising Cost of Sales(= ad spend ÷ ad revenue)
ACPC – Average Cost Per Click
AGL – Amazon Global Logistics
ARPI – Average Repeat Purchase Interval
ASIN – Amazon Standard Identification Number
ATC – Add to Cart
AWD – Amazon Warehouse and Distribution
BA – Brand Analytics
BSR – Best Sellers Rank
BTB (B2B) – Business to Business
BTP – Brand Tailored Promotions
CB – Chargeback
CF – Fulfillment Center
CLR – Category Listings Report
COGS – Cost of Goods Sold
CPA – Cost Per Acquisition
COA – Certificate of Analysis
CPC – Cost Per Click
CRAP – Can’t Realize a Profit
CTA – Call to Action
CTR – Click Through Rate (Clicks/Impressions = CTR)
DCM – Display Child Model
DPM – Display Parent Model
DS – Dropshipping
DSP – Demand-Side Platform. Video Ads are powered by Amazon DSP (and Display ads)
DTC – Direct to Consumer
EAN – European Article Number
EFN – European Fulfillment Network
FBA – Fulfillment By Amazon
FBM – Fulfillment By Merchant
FC – Fulfillment Center
FCF – Flexible Customer Financing
FFP – Frustration Free Packaging
FNSKU – Fulfillment Network Stock Keeping Unit
GS1 – Global System of Supply Chain Standards
GTIN – General Trade Item Number
IP – Intellectual Property
IPI – Inventory Performaence Index
KPI – Key Performance Indicator
LP – List Price
LOA – Letter of Authorizatione
MAG – My Amazon Guy
MAP – Minimum Advertised Price
MBA – Market Basket Analysis
MCF – Multi-Channel Fulfillment
MFN – Merchant Fulfilled Network
MKL – Master Keyword List
MoM – Month over Month
MSDS – Material Safety Data Sheet
MWS – Marketplace Web Services
NARF – North American Remote Fulfillment
NCX – Negative Customer Experience
OA – Online Arbitrage
ODR – Order Defect Rate
OOS – Out of Stock
OPS – Ordered Product Sales
OTC – Over-The Counter
OTP – One-Time Password
PDP – Product Detail Page
PED – Prime Exclusive Discounts
PL – Private Label
PO – Purchase Order
POC – Point of Contact
POE – Product Opportunity Explorer
PPC – PPC Pay-Per-Click
RA – Retail Arbitrage
ROAS – Return on Advertising Spend (= total sales ÷ total ad spend)
ROI – Return On Investment
RPB – Repeat Purchase Behavior
RPR – Repeat Purchase Rate
SAS – Strategic Account Services
SB – Sponsored Brands (advertising)
SC – Seller Central
SCP – Search Catalog Performance
SD – Sponsored Display (advertising)
SDS – Safety Data Sheet
SEO – Search Engine Optimizations
SIPP – Ships in Product Packaging
SKU – Stock Keeping Unit
SOP – Standard Operating Procedures
SPP – Solution Provider Portal
SNS – Subscribe and Save
SP – Sponsored Products (advertising)
ST – Sponsored TV
SQP – Search Query Performance
SVG – Search Volume Growth
TACOS – Total Advertising Cost Of Sales (= ad spend ÷ total revenue × 100)
UPC – Universal Product Code
USPTO – United States Patent and Trademark Office
VA – Virtual Assistant
VAT – Value-Added Tax
VC – Vendor Central
WFS – Walmart Fulfillment Services
WL – White Label
WPI – Wholesale Product Investments Spreadsheet
WS – Wholesale