Amazon Bullet Points Optimization: Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick Review (B01LW1983J)
The Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick listing (ASIN B01LW1983J) has 234 to 239 character bullets and competitor ads on the page. This 78-second amazon bullet points optimization review shows what it is costing and the first three fixes.
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Julep Amazon Listing Review (ASIN B01LW1983J)
This ASIN review walks through the Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick listing on Amazon (ASIN B01LW1983J) and shows where the listing is leaking money: 234 to 239 character bullets and competitor ads on the page. It ends with the first three fixes My Amazon Guy would make.
Listing snapshot
| ASIN | B01LW1983J |
|---|---|
| Product | Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer |
| Brand | Julep |
| Price shown (Nov 3) | $20.00 |
| Rating and reviews (Nov 3) | 4.3 stars, 59,402 ratings |
| Bought in past month (Nov 3) | 20K+ |
| Amazon’s Choice badge (Nov 3) | No |
| Availability (Nov 3) | In Stock |
| Title length (Nov 4) | 70 characters |
| Images in the gallery (Nov 4) | 6 |
| Videos in the image block (Nov 4) | 12 |
| Bullet points (Nov 3) | 5 bullets, 234 to 239 characters |
| A+ Content (Nov 4) | Yes, about 192 words of text and 15 images |
| Brand Story module (Nov 4) | Yes |
| Ads from other brands on the page (Nov 3) | Yes |
Captured from the public Amazon product page (amazon.com/dp/B01LW1983J) on November 3, 2026. Images, videos, A+, Brand Story and availability were rechecked on November 4, 2026. Amazon listings change often, so these numbers may differ today.
The biggest issue on the Julep listing
Your bullets only run 234 to 239 characters. That’s not enough room to pick up the keywords you’re missing, or to answer what shoppers want to know.
What the Julep listing does well
First, credit where it’s due. 4.3 stars on over 59,000 reviews. 20,000+ bought last month. That’s real demand. Now, my job? Point out where it’s leaking money.
Main image and click-through rate
Your image stack is in good shape. So here’s the next lever. Test your main image. It’s the only thing shoppers see in search. Fastest way to grow sales on Amazon? CTR.
Amazon Bullet Points Optimization: too short
Now, SEO. Here are those bullets. We want five of them, 250 to 500 characters each. That’s where you index for the keywords you’re missing, and where you answer the shopper’s objections. For Julep, amazon bullet points optimization is the biggest lever on this listing.
Amazon PPC: competitor ads on the listing
Now, PPC. Look at this. Sponsored ads from other brands, sitting right on your listing. You paid to get that shopper here. And a competitor can buy the click right off your page. Run product targeting on your own ASIN. Defend it.
The first three fixes
- Main image: run a CTR split test.
- Bullets: 234 to 239 characters. Target 250-500, keyword-rich.
- PPC: defend your page with product targeting.
Bottom line: Julep has earned the demand. The listing just isn’t cashing it in. If this sounds like your Amazon account, book a call and we’ll show you what it’s costing you, and the first three fixes.
Video transcript
Hey Ralph, I was looking at your Julep listing. Your bullets only run 234 to 239 characters. That's not enough room to pick up the keywords you're missing, or to answer what shoppers want to know. Sound familiar? Then you might want to watch this video.
First, credit where it's due. 4.3 stars on over 59,000 reviews. 20,000 plus bought last month. That's real demand. Now, my job? Point out where it's leaking money.
Your image stack is in good shape. So here's the next lever. Test your main image. It's the only thing shoppers see in search. Fastest way to grow sales on Amazon? CTR.
Now, SEO. Here are those bullets. We want five of them, 250 to 500 characters each. That's where you index for the keywords you're missing, and where you answer the shopper's objections.
Now, PPC. Look at this. Sponsored ads from other brands, sitting right on your listing. You paid to get that shopper here. And a competitor can buy the click right off your page. Run product targeting on your own ASIN. Defend it.
Here's what I'd do. Main image first. Then bullets. Then PPC. Bottom line? You've earned the demand. The listing just isn't cashing it in. If any of this sounds like your account, book a time at myamazonguy.com/book. I'll show you what it's costing you, and the first three fixes.
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