Amazon Marketing for Keto Supplement Brand
49% revenue growth
Sales rebounded with a 49% increase in weekly revenue after a strategic account overhaul
This keto and carnivore electrolyte brand had a strong product-market fit in its category, with a 4.6-star rating for their main product, and already had over 7,000 units sold on TikTok Shop. Amazon accounted for nearly 90% of its revenue, but the account relied heavily on a small set of branded search terms.
A 10% ACoS suggested the account was performing well, but it masked lapses in listing optimization, and the underlying Amazon structure wasn’t built to scale. With Amazon marketing for a keto supplement brand, we helped strengthen their Amazon strategy and capture the non-branded category volume to fueling long-term growth.
The Challenges
Heavy Dependence on Amazon
The brand leaned on Amazon for nearly all of its revenue, leaving it exposed and without a stable footing for figuring out how to sell electrolyte powder on Amazon profitably.
Fragile Account Architecture
A healthy ACoS masked an account structure that relied on a small set of branded keywords, leaving most non-branded category demand uncaptured.
Inefficient Ad Spend
Campaigns often ran with ACoS and TACoS well above target, draining budget on terms that failed to return profitable sales.
Traffic Cannibalization
Unstructured PPC campaigns competed with high-ranking organic listings for the same searches, driving unnecessary ad spend without increasing total sales.
Decrease in Organic Ranking
Base search demand dropped. The brand relied heavily on expensive paid ads just to maintain its base sales volume.
Suppressed Listings
Recurring listing suppressions and product validation disputes resulted to top SKUs taken down and stalled ranking and sales momentum.
No Repeatable Launch Plan
A new product line lacked a structured Amazon launch playbook, making it difficult to gain visibility in a crowded category.
Low Order Volume
A focus on single-unit purchases and thin margins left the brand without the bundling or subscription options needed to scale.
Missed Retention Opportunities
Subscribe & Save wasn’t fully optimized, with limited discounts that reduced subscription adoption and repeat purchase revenue.
Underdeveloped Category Reach
Weak organic indexing kept the brand from appearing in high-volume non-branded searches, limiting its ability to reach new customers. Our Amazon marketing for keto supplement brands focused on expanding organic visibility beyond branded terms to capture category demand.
- Full service Amazon management
- Amazon PPC audit
- PPC campaign rebuild
- SEO ranking strategy
- Keyword expansion
- Listing optimization
- A+ Content
- Brand store
- Performance reporting
Our Approach
Q1 2026 (January to March): Foundational Stabilization and Account Repair
In early 2026, we focused on repairing a fragile account and stopping the sales leakage that came from suppressed listings and inefficient ad spend. We treated catalog health and advertising structure as the foundation for everything that followed, knowing that durable Amazon marketing for keto supplement brands starts with a stable, fully indexed account.
Catalog Health and Compliance
- Resolved recurring listing suppressions and product validation disputes to bring top SKUs back online
- Audited listing titles, copy, and backend keywords to correct indexing gaps across the catalog
- Monitored duplicate SKUs and account health to protect hard-won ranking momentum
Advertising Restructure
- Rebuilt campaign structure to separate branded and non-branded targets and stop paid ads from cannibalizing organic placements
- Negated wasteful search terms to pull ACoS and TACoS back toward profitable thresholds
- Reallocated spend toward terms with proven conversion rather than terms that drained budget
Q2 2026 (April toJune): Scaling, Profitability, and Market Expansion
Entering the second quarter, we shifted from repair toward growth, widening category reach while protecting margins. Our focus moved to capturing untapped non-branded demand and building the order-value and retention levers required to learn how to scale a supplement and snack brand on Amazon.
Organic Growth and Category Reach
- Expanded keyword indexing to capture high-volume non-branded category searches the brand had been missing
- Optimized listing copy and imagery to lift conversion on newly captured traffic
- Tracked ranking and BSR movement to sustain organic momentum and reduce paid dependence
Profitability and Retention
- Created virtual bundles and tiered promotions to raise average order value and offset thin single-unit margins
- Restructured Subscribe & Save with deeper, smarter discounts to grow repeat purchases and subscription revenue
- Tested B2B pricing tiers to open a higher-volume, institutional revenue channel
New Product Launch and Promotions
- Built a structured launch playbook for the new jerky line to win early visibility in a crowded snack category
- Coordinated seasonal and event-based promotions to drive sales velocity during high-traffic periods
- Layered defensive and demographic ad testing to expand reach while protecting branded terms
Q1 2026 (January to March): Foundational Stabilization and Account Repair
In early 2026, we focused on repairing a fragile account and stopping the sales leakage that came from suppressed listings and inefficient ad spend. We treated catalog health and advertising structure as the foundation for everything that followed, knowing that durable Amazon marketing for keto supplement brands starts with a stable, fully indexed account.
Catalog Health and Compliance
- Resolved recurring listing suppressions and product validation disputes to bring top SKUs back online
- Audited listing titles, copy, and backend keywords to correct indexing gaps across the catalog
- Monitored duplicate SKUs and account health to protect hard-won ranking momentum
Advertising Restructure
- Rebuilt campaign structure to separate branded and non-branded targets and stop paid ads from cannibalizing organic placements
- Negated wasteful search terms to pull ACoS and TACoS back toward profitable thresholds
- Reallocated spend toward terms with proven conversion rather than terms that drained budget
Q2 2026 (April toJune): Scaling, Profitability, and Market Expansion
Entering the second quarter, we shifted from repair toward growth, widening category reach while protecting margins. Our focus moved to capturing untapped non-branded demand and building the order-value and retention levers required to learn how to scale a supplement and snack brand on Amazon.
Organic Growth and Category Reach
- Expanded keyword indexing to capture high-volume non-branded category searches the brand had been missing
- Optimized listing copy and imagery to lift conversion on newly captured traffic
- Tracked ranking and BSR movement to sustain organic momentum and reduce paid dependence
Profitability and Retention
- Created virtual bundles and tiered promotions to raise average order value and offset thin single-unit margins
- Restructured Subscribe & Save with deeper, smarter discounts to grow repeat purchases and subscription revenue
- Tested B2B pricing tiers to open a higher-volume, institutional revenue channel
New Product Launch and Promotions
- Built a structured launch playbook for the new jerky line to win early visibility in a crowded snack category
- Coordinated seasonal and event-based promotions to drive sales velocity during high-traffic periods
- Layered defensive and demographic ad testing to expand reach while protecting branded terms
Impact
49% more revenue under full campaign management
As the best Amazon agency for supplement and food brands, we reversed a severe multi-month decline in sales, lifting weekly sales from a pre-engagement low of $7,961 to $11,765 driven by a 350% expansion of the account’s active paid keyword footprint.
Page 1 search ranking for premium keywords
We achieved page 1 organic ranking for priority search terms, boosting product discovery, and maintaining more than 17,000 monthly page views through for products in the spring of 2026.
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