DDS Inc. Case Study
53%
More units ordered
Increase units sold daily from 6 to 10
59%
Increase in sales
From a year to date comparison before and after hiring MAG
11%
Decrease in ACOS
Achieved lessened Advertising Cost of Sale from 35% to 23%
352+
Days with My Amazon Guy
Onboarded on August 2020
Overview
Industry: Medical Supplies & Equipment
Location: USA
Link: ddsmed.com
Disc Disease Solutions (DDS Inc.) is a company that provides a revolutionary approach to neck, back, and knee braces. They have been selling on Amazon for a few years before working with My Amazon Guy.
It was built by individuals who have firsthand experience with the pain of bulging and herniated discs, as well as neck and back issues. They are proud to offer a solution that has not only transformed their own lives but is now helping people worldwide live without pain. Whether it’s simply walking or driving, or enjoying hobbies like skiing, DDS makes an extraordinary difference.
My Amazon Guy Services
- Marketing
- Lifestyle images
- Infographics
- PPC/advertisement
- Platform management
- SEO optimization
- Enhanced Brand Content
- Troubleshooting & logistics
The Challenges
DDS Inc had a high cost per click (CPC) and ACOS due to the competitive category it was in on the Amazon marketplace. As a result of the high advertising cost, there was a lack of profitability, which limited their capacity to spend more for advertising to reach their sales targets.
Before hiring MAG, overall traffic to their listings was down and efforts to increase it were ineffective.
The Approach
Advertising/PPC Management
Our Amazon experts strategized that we focus our efforts into isolating the existing targets, and launching an Auto Campaign for each main seller to help lessen underperforming campaigns.
We also gave high attention on aggressive ToS placement bid modifiers during high traffic times leading to a boost in conversion rates and improved ratios.
Dayparting rules were implemented in PPC campaigns to have them perform better when potential shoppers are more available to engage with. Then we also launched Creator Connections to provide us a 10% TACOS campaign ultimately giving us that extra visibility and revenue.
Listing Optimization
Among the improvements we made to their listings were to use high performing keywords and placing them in strategic areas.
To better engage and communicate with shoppers, new and improved listing images were designed, as well as adding enhanced brand content to all listings. This also provided am avenue to utilize more and better keywords for SEO.
The Impact
Even though DDS Inc has been selling on Amazon for years already, the strategies we implemented for them created long-lasting effects that boosted their overall performance.
With our help, we were able to provide a huge improvement in their profitability by lessening their ACOS by an average of 11 points from 35% to 23%.
With more traffic gained from SEO improvements and more effective PPC campaigns, sales from DDS products on Amazon increased significantly with a 59% increase year-to-date comparing time periods before and after hiring My Amazon Guy.
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