Increase in Sales
Monthly sales were higher by 60% for the same month in 2022 compared to 2021
SKUs Managed
Heavenly Hunks had a wide variety of products sold on Amazon
International Markets
Managed both US and Canada marketplaces
Days with My Amazon Guy
Onboarded on July 2021
Heavenly Hunks offers healthy-on-the-go snacks whose ingredients are sustainably sourced and free of additives. The business has a strong foundation powered by its principle – “We don’t use any ingredient you couldn’t find in your kitchen.”
The founder comes from a family of hardworking entrepreneurs who know that passion for people is the most important ingredient. That is why the “family first” mindset is what they strive to pass on to their customers, which also serves as their key ingredient. They are also dedicated to complete transparency.
Quality, honesty, and integrity are at the center of every Hunk.
Improving Catalog Management – Their catalog had no parentages and only a few ASINs were ranking very well. They had suppressed listings and a large amount of duplicate listings.
Conversion Rate – The brand had great brand awareness but had a low conversion rate.
Creative Assets – Their creative assets showcased what the products were, but not who the brand was, what the products were made of, how they can benefit the shopper.
Advertisement – They were running little to no advertising with less than optimal results. While they had a high number of impressions they had a low CTR and had consistently high ACOS which demonstrated that they were targeting the wrong audience.
Account Health – The account had suppressed listings and a low IPI score.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
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Increase
in sales
Successfully expanded to a new market, and overcame the challenges it came with.
Growth in
2 years
With improved assets, we carved a space for growth in a crowded category.
Increase
in sales
A family-owed business grows amid tough competition and established brands.
Listing reinstatement
Account suspension
Brand name change
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Full listing optimization
UPC to GS1 change
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Clawback lost shipment
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