Omnichannel Holiday Email Calendar

It’s for brands doing $1M or more that own an email list and sell on Shopify or another DTC site. Brands that also sell on Amazon get the most from it, because the Amazon layer covers routing and tracking.

Adobe expects a record $275.1B in U.S. online holiday spending this season, with Cyber Week discounts up to 30%. Deliverability and flow fixes need about a week of live sends, so they have to be done by Nov 1.

Your sends get planned during peak week, and old flows keep pushing last year’s offers. November volume can also push your complaint rate past Gmail’s limits, and Amazon-bound emails can land on sold-out or suppressed listings.

Fix your foundation before you add volume. Deliverability and flows come first, because every peak send depends on reaching the inbox.

Yes, every step is written for an in-house team to run. It’s best done with My Amazon Guy’s Amazon specialists, though, who can catch stock, listing, and deliverability problems before they cost you a peak send.

No, the core calendar works for any brand with its own store and an email list. The Amazon layer is optional.

No, because Amazon prohibits marketing messages to its customers. The calendar sends only to subscribers who opted in on your own channels, then links to your listings with Attribution tags.

Plan one email a day to engaged segments over peak weekend and two on Cyber Monday. Full-list sends open only while your weekly complaint rate stays under 0.1%.

It’s written for Klaviyo, the platform we run our clients’ campaigns on. The segments, flows, and suppression steps also apply on other email platforms.

Its "Make your copy of the calendar template" links open your own editable copy in Google Sheets.

Check your spam and Promotions folders first, and search your inbox for “Omnichannel Holiday Email Calendar.” If it’s still missing after 15 minutes, email digitalmarketing@myamazonguy.com with the address you used on the form, and our team will resend your copy.