As an Amazon seller, staying ahead of the competition requires the right tools. Helium 10 is one of the most powerful all-in-one software suites for Amazon sellers, offering everything from product research to SEO optimization.
But how exactly can Helium 10 help your business?
With so many features available, it can be challenging to figure out which tools will have the biggest impact. So, in this article, we’ll cover the best uses of Helium 10 for Amazon sellers.
Table of Contents
What Is Helium 10?
There are many tools available to Amazon sellers, ranging from built-in features in Seller Central to external software solutions. However, one of the most powerful and comprehensive tools is Helium 10.
Helium 10 is a complete suite of tools designed to help Amazon sellers optimize their businesses. It offers a range of features, including product research, keyword tracking, SEO optimization, market analysis, and PPC management.
What sets Helium 10 apart is the wealth of data it provides about your product’s performance. From keyword rankings to indexing, it helps ensure your listings are visible and competitive in Amazon’s search engine.
Helium 10 also offers tools for analyzing competitors and finding profitable keywords. With features for listing optimization and sales tracking, it’s a go-to resource for Amazon sellers aiming for success.
What are the Best Uses of Helium 10?
Helium 10 offers a wide range of features designed to help Amazon sellers optimize their business. While it has many tools, there are a few standout features that sellers have found to be the most effective and essential for their growth.
Connecting Your Seller Account for Seamless Product Data Integration
Connecting your Amazon seller account to Helium 10 is quick and easy. With just a few clicks, you can integrate your account and start importing key product and sales data directly into the platform.
Why it’s convenient:
- Automatically import product listings, sales volume, and other key metrics.
- Stay organized by having all your data in one place, without needing to switch between Amazon Seller Central and Helium 10.
Once your account is linked, Helium 10 provides real-time updates on your product’s performance. You’ll receive continuous tracking of keyword rankings and indexing, ensuring your listings remain visible and competitive.
This integration saves you time by automating data updates. You can focus on scaling your business, knowing that your key metrics are always up to date.
Track Rankings Using Keyword Tracker
Helium 10’s Keyword Tracker allows you to monitor keyword rankings for both organic and paid keywords. This feature provides real-time insights into your product’s visibility on Amazon, helping you stay on top of keyword performance and adjust your strategy accordingly.
Here’s how to make the most of the Keyword Tracker:
- Set Up Your Keywords
Add keywords you want to track for individual products or multiple listings at once. - Monitor Organic and Sponsored Rankings
Track your product rankings for both organic and paid keywords to identify which method is working best. - Identify High-Value Keywords
Focus on keywords with good search volume and low competition that can drive more traffic. - Adjust Based on Data
Use performance data to tweak your strategy—boost rankings with listings adjustments or targeted PPC campaigns. - Track Competitors’ Keywords
See where competitors rank to discover new keyword opportunities and gain market share. - Use Search Query Reports
Analyze Search Query Reports to identify high-converting keywords and prioritize them in your strategy. - Refine PPC Campaigns
Adjust PPC bids for keywords performing well organically but need a push through ads to improve visibility.
Analyze Competitors and Manage PPC Using Market Tracker
Market Tracker lets you monitor your competitors’ performance and marketing strategies. It tracks their product listings, pricing, and promotions, helping you stay competitive.
Here’s how you can use it:
- Track Competitor Listings and Pricing
Monitor competitors’ product listings and price changes to stay updated on market trends and adjust your own strategy. - Monitor Promotions and Discounts
Keep an eye on your competitors’ promotions and discounts, giving you insights into their marketing tactics. - Analyze Competitor PPC Campaigns
See which keywords your competitors are targeting in their PPC campaigns, helping you refine your own ad strategy. - Track Sales and Market Share
Measure your competitors’ sales performance to identify areas where you may be losing market share and optimize accordingly. - Optimize Your PPC Strategy
Use insights from competitor PPC data to adjust your bids and keyword strategy for better results.
By using Market Tracker, you can stay ahead of the competition, optimize your PPC campaigns, and fine-tune your overall strategy for improved performance.
Keyword Research Using Magnet
Magnet is Helium 10’s powerful keyword research tool that helps you discover high-volume, relevant keywords for your products. By entering a seed keyword, you can uncover a list of keywords to target for better visibility.
How to Use Magnet for Keyword Research:
- Enter Your Seed Keyword
Start with a product-related term (e.g., “reflection journal”). - Click “Get Keywords”
Hit the “Get Keywords” button to generate keyword suggestions. - Analyze Search Volume & Competition
Check the search volume and competition for each keyword to find the best options. - Refine Your List
Use filters to focus on keywords with high volume and lower competition. - Explore Related Ideas
Discover variations or related keywords that could boost visibility. - Optimize Your Listing
Incorporate the best keywords into your title, bullet points, and description.
Magnet’s intuitive interface and keyword data make it easy to identify the most effective keywords for your product, helping you improve your Amazon ranking and attract more customers.
Check Your SEO Using Index Checker
Index Checker helps you ensure your products are indexed for the right keywords on Amazon. It checks if your listings are properly indexed, improving their visibility in search results.
How to Use Index Checker for SEO Optimization:
- Log into Helium 10
Access your account and go to the “Tools” menu. Select Index Checker under the Listing Optimization section. - Enter Your ASIN
Input the ASIN of the product you want to check to see if it’s indexed for your target keywords. - Input Target Keywords
Add the keywords you want to test, either manually or by exporting a list from Helium 10’s Magnet tool. - Run the Check
Click Check Indexing to scan Amazon’s search results for your product’s indexing status. - Analyze the Results
The tool will display a list of keywords. A check mark means indexed; a red minus means not indexed. - Identify Issues
If your product isn’t indexed, check for potential issues:- Irrelevant or forbidden keywords
- Lack of relevance to your product
- Trademarked or restricted terms
- Make Adjustments
Modify your listing by updating keywords in the title, bullets, or description to make it more relevant. - Re-run the Check
After updating your listing, test again to ensure your product is indexed for the right keywords.
By identifying indexing issues, you can quickly make adjustments to optimize your listings and boost SEO performance.
Why Helium 10 Is Essential for Amazon Sellers
Helium 10 is an essential tool for Amazon sellers, providing a comprehensive set of features that streamline keyword research, listing optimization, and competitor analysis. By utilizing its powerful tools, sellers can enhance their visibility, improve SEO, and stay ahead of the competition.
Whether you’re refining your PPC strategy or identifying indexing issues, Helium 10 offers real-time insights that help you make data-driven decisions. With its all-in-one capabilities, it’s an invaluable asset for anyone looking to scale their Amazon business effectively.
Need assistance in optimizing your Amazon business? Contact our Amazon agency today and get expert help today!
