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How Is Your Score On The New Amazon Account Health?

Breaking News: Amazon now gives a metric score on your Account Health as a seller. 

As of this writing, not all of the sellers can see this on their accounts because this is still in the beta test. It looks like Amazon is testing this on around 10% of accounts so not everybody has this feature yet.

The Account Health rating reflects the adherence of the sellers to Amazon Selling policies. It ranges from 0 to 1,000. But nobody really knows how these ratings and scores are calculated yet. It seems like itโ€™s divided into 3 parts: below 100, between 100 and 200, and between 200 and 1,000. Based on what little information is available to us right now, my assumption is that the green zone is everything above 200 points. The Help file is not that helpful too.

Click on this to see the Help File

The list of things we seem to know is very short so far:

๐Ÿ‘‰ A score below 99 makes your account eligible for deactivation – or it might already be deactivated 

๐Ÿ‘‰ Repeat violations will make the score degrade faster

๐Ÿ‘‰ Accounts that have reached a maximum number of repeat violations for infringement-related policies or restricted product policies may be at immediate risk of deactivation

๐Ÿ‘‰ The score will have a rolling effect of 180 days

Given that there are no clear instructions on how to understand the metrics, I also listed my speculations based on the foregoing events. And here are my speculations in their entirety:

๐Ÿ‘‰This is similar to the IPI score used on inventory management

๐Ÿ‘‰This number existed for years but they are now displaying it for the first time

๐Ÿ‘‰The items higher up in the list have more impact, similar to how IPI is calculated

๐Ÿ‘‰Bigger incentive to clear errors in this section to improve the score

๐Ÿ‘‰Potential for better Seller Support if your number is higher. (Gosh I hope this becomes true)

Let’s see how much of my speculation is correct. There is literally zero information on this so far.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.ย ย 


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Filesโ€. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.ย 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.ย 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!ย 

Maria Victoria Piedad