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How to Forecast Sales on Amazon

  1. Calculate Amazon as a 35-38% partner on Amazon
  2. 15% for referral fee
  3. 11-14% for healthy advertising spend (TACOs)
  4. 8% fulfillment costs
  5. 1% storage
  6. 1.8% shipping into Amazon.


At this link you can find the Google sheet which you can download and make a copy to use however you like.


Why aren’t you making money on Amazon?

  1. Out of stock items
  2. Pricing too high
  3. High competition
  4. Poor reviews
  5. Seasonality
Case Study My Amazon Guy 50k Growth