1. Calculate Amazon as a 35-38% partner on Amazon
2. 15% for referral fee
3. 11-14% for healthy advertising spend (TACOs)
4. 8% fulfillment costs
5. 1% storage
6. 1.8% shipping into Amazon.

 

At this link you can find the Google sheet which you can download and make a copy to use however you like.

 

Why aren’t you making money on Amazon?

1. Out of stock items
2. Pricing too high
3. High competition
4. Poor reviews
5. Seasonality