How to Forecast Sales on Amazon

My Amazon Guy

  1. Calculate Amazon as a 35-38% partner on Amazon
  2. 15% for referral fee
  3. 11-14% for healthy advertising spend (TACOs)
  4. 8% fulfillment costs
  5. 1% storage
  6. 1.8% shipping into Amazon.


At this link you can find the Google sheet which you can download and make a copy to use however you like.


Why aren’t you making money on Amazon?

  1. Out of stock items
  2. Pricing too high
  3. High competition
  4. Poor reviews
  5. Seasonality