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How to Setup Automated Pricing on Amazon Seller Central

Amazon has a repricing feature called “Automate Pricing”. As the name implies, it’s a feature that lets you update the price of a given SKU, or update prices across your entire catalog to help you stay ahead of your competition. The system is set to update your listing price whenever there’s an event like a new buy box price, or when there’s a price change by another seller, depending on your repricing rules.

Steps to Setup Automated Pricing

  1. Login to your Seller Central account.
  2. Navigate to the top tool bar, & hover over Pricing.
  3. Click on Automate Pricing as shown below.
amazon automated pricing
  1. Create your pricing rule. You can either use a Pre-Defined Automated Pricing rule or Create your own Pricing Rule.

To use the Pre-Defined Automated Pricing Rule, click on Edit SKUs under the action column:

automated pricing on amazon

Select the SKU you want to set the Automated Pricing for, enter your minimum and maximum price, then select “Competitive Price Rule by Amazon” from the drop down under Take Action.

To Create your own Pricing Rule, click on Create a Customized Pricing Rule as shown below.

Enter a name for your pricing rule, select a rule from the drop down, then click on proceed to marketplace selection.

  1. Select the marketplace where you intend to use Automate Pricing, click on save and continue to select rule parameters.
  2. Define your rule parameters, then save to proceed to SKU Selection.
  1. You can either select a SKU from your catalog, or do a file upload if you intend to set the repricer for multiple SKUs. Select the SKUs, set your minimum and maximum price, then choose the pricing you created. For file upload, click on Manage SKUs via File Upload.
  1. Download the Automated Pricing File Template.
  1. Enter required values as shown below and upload your template.
  2. Click on Upload Center to upload file. NOTE: you might need to convert your file to a .txt file before you upload the template.

How to Pause or Delete a Pricing Rule

You can edit, pause or delete the pricing rule at any time.

  1. Click on Automate pricing under Pricing at the top tool bar of your Seller Central account.
  2. Click on Action under Your Customized Automate Pricing Rules, then select pause or delete as shown below.
You can also stop repricing for a SKU.
  1. Click on Action from the Automate Pricing page, click on Take Action, then click on Stop Repricing to stop the repricer for that specific SKU.


Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad