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How was Prime Day 2022?

How was Prime Day 2022 for you?

Amazon made up this shopping holiday to help with the weakest month of the year’s sales: July. Everyone is outside, and typically not shopping.

Steven Pope was on a dozen media stations this week talking about Prime Day, including an in-person TV interview with News Nation in Palm Beach, Florida where he was the Key Note speaker at AMZ Pow Wow.

“Less than 5 years ago, Amazon passed Goggle as the No. 1 place where people start their product search,” Steven Pope, the founder of My Amazon Guy, told NewsNation correspondent Brooke Shafer Tuesday on “Rush Hour.”


“More than 60% of consumers will start their product search directly on the Amazon platform. And that’s the access that the sellers can get in touch with,” Pope continued.


But there’s a catch: Sales numbers posted during Prime Day are inflated relative to the rest of the year.


“The weeks before and after Prime Day are the weakest weeks of the year, and so it’s just going to look like a wash at the end of the day,” Pope said. “Amazon made up this made-up holiday called Prime Day, stuck it in the weakest time of the year, and then allowed sellers to take advantage of it. But it really won’t move the needle that much,” Pope said.


The reason for that is inflation and the state of the economy. Because the cost for everything is up, it’s that much harder for businesses to make money.


Credit News Nation

Steven also took a live interview with a New York-based TV Station in Russian with a translator while at the airport on the way home from the conference. You can see Steven’s giant face cropping due to taking the interview on Skype on a phone LOL.

The interview is at min marker 42 if you speak Russian…

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad