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Is There an Amazon Honeymoon Period, and How Do I Grow Sales Fast?

The Amazon Honeymoon Period

The honeymoon period on Amazon refers to a short window of time after a product is launched and was not created intentionally. It is, rather, a by-product of how their algorithm works – the same algorithm which helps customers find the most relevant products for their searches. Typically 15 – 30 days long, this period presents a massive opportunity to boost sales, get reviews, and promote a listing.

When Amazon Gives You Lemons 

Generally, to rank higher, sellers continuously optimize their listings by adding keywords in the title, description, and backend, using attractive images, and receiving positive reviews, amongst other things. Sales history is so critical that the odds of a successful launch without this “Honeymoon period” would be next to nothing. Amazon’s solution is to disregard sales history when ranking new products, allowing you to jump keyword rankings faster if, of course, you have the proper knowledge and first-rate execution.

Thrive as Your Listing Goes Live 

The clock begins ticking when your inventory reaches Amazon’s warehouse, and your product is ready for sale, so it’s critical to make a listing at the last moment possible and start selling merchant fulfilled on the same day as shipping to FBA. It’s important to note that this is a sophisticated strategy because most sellers don’t own a warehouse or have a 3PL allowing them the necessary flexibility. For example, if you’re shipping directly from China, as many sellers now do, this strategy won’t work unless you’re in a category that doesn’t require Amazon barcodes. In that instance, use UPC barcodes instead – best bought off eBay.

Prior Preparation Prevents Poor Performance

Because of the facts mentioned above, you should be absolutely ready with a marketing plan to generate traffic, sales, and reviews and have your listing perfectly optimized before your inventory is received at Amazon warehouses or before your listing goes live.

“You Never Get a Second Chance to Make a First Impression” 

People and products may be more than their first impressions, but on Amazon, as in life, you won’t always get the opportunity to convince anybody otherwise. Ensure that your main image is striking because it is your opportunity to grab the attention of potential buyers and get them to click on your listing. Budget permitting, start running PPC ads immediately after a product launch. Find the most relevant keywords for your product and make sure these are words you have a fighting chance competing on. Include medium and low search volume keywords in your title, description, bullet points, and backend.

Renewing Your Vows

The second honeymoon is real, but it would be more accurately referred to as a new product launch. To get a second honeymoon on Amazon, sellers have to either relaunch or re-start their product listing. The only time it would be advisable to start from scratch and recreate a listing is if your review counts are below four stars. In numerology, four is significant in faith, nature, history, and superstition. On Amazon, it’s the threshold between potential success and the kiss of death. Anything less than a four-star rating will result in conversion rates tanking in biblical proportion.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  

 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 

 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad