Amazon Ads launches AI video generator with new motion capabilities, multi-scene video creation, video summarization, and one-click image-to-video tools, giving sellers a faster way to create engaging product ads at scale.
Many brands know video ads can improve shopper engagement, especially as 55% of consumers watch videos before making a purchase, yet producing enough video content for different products, keywords, and campaigns remains a major hurdle. Limited budgets and creative resources often force sellers to use the same video across multiple products, reducing relevance and performance.
Amazon Ads launches AI video generator upgrades aimed at making video creation faster and more accessible for advertisers of all sizes. The enhanced tool brings new AI-powered capabilities that allow brands to create product-focused videos from existing assets while maintaining greater control over creative output.
Amazon Expands Video Generator for All U.S. Advertisers
Amazon Ads launches AI video generator enhancements and is making the upgraded tool available to all U.S. advertisers, marking the next stage of its generative AI-powered creative offerings. The update arrives nine months after the beta launch and introduces new capabilities designed to create more realistic and engaging video content from existing brand assets.
The latest version moves beyond low-motion product videos by generating high-motion scenes that show products being used in realistic settings. This advancement allows brands to display items in action rather than simply placing them within lifestyle imagery, creating a more immersive Amazon advertising experience.
New features announced as part of the update include:
- Realistic product motion and product-in-use scenes
- Multi-scene videos with text animations and background music
- Six video variations generated from a single request
- Video summarization from existing social, demo, or tutorial content
- Logo integration and editing controls for headlines and placement
- One-click image-to-video creation
The enhancements also support smoother scene transitions and expanded creative elements, including the use of humans and pets within generated content. For brands working with an Amazon agency or managing campaigns internally, the new tools provide additional options for producing Amazon video ads while reducing the time and effort traditionally associated with video creation.
New Features Included in Amazon's Video Generator Upgrade
According to Media Daily News, Amazon Ads has upgraded its video creation platform for U.S. advertisers, expanding the capabilities of its AI video generator beyond the low-motion ads introduced during the September 2024 beta launch. The latest version creates more realistic product-in-use scenes, longer videos, smoother transitions, and moving visuals that blend products naturally into actions and environments.
The update adds several new capabilities designed to simplify content production while increasing creative flexibility. Advertisers can now generate multi-scene videos, include humans and pets, upload existing video assets for automated summarization, and receive six different video variations for each generated ad.
| Feature | Beta Version (2024) | Updated Version (2026) |
|---|---|---|
|
Video Type |
Eight-second low-motion videos |
High-motion product videos |
|
Source Assets |
Single product image |
Product images and existing videos |
|
Video Variations |
Not specified |
Six versions generated |
|
Visual Elements |
Basic scenes |
Humans, pets, smoother transitions |
|
Creative Options |
Limited customization |
Logo uploads, headline edits, logo placement controls |
|
Video Creation |
Static-to-video generation |
Multi-scene and GIF-style product action videos |
The upgrade reflects Amazon’s broader investment in Amazon generative AI tools that reduce the time and resources required to create video content. According to Amazon, video ads generate an average click-through rate that is 30% higher, making the enhancements particularly relevant for brands investing in Amazon video advertising and looking to bring more products into video-based campaigns.
New Video Generator Aims to Expand Access to Video Advertising
Amazon Ads launches AI video generator for authenticated seller accounts in the United States following nine months of beta testing. The tool is available at no cost and can create video ads from existing product images or generate new ad content by identifying and summarizing clips from uploaded videos.
The update is designed to help advertisers create video content without the budget or resources typically required for professional production. According to Amazon, 50% of products promoted with AI generated video assets are being advertised for the first time, indicating the technology is helping more brands bring products into video campaigns.
The new capabilities can affect how shoppers view products by presenting them in motion rather than through static images alone. The system can place products into short animated scenes, generate written copy, and allow advertisers to adjust logos, clip sequences, and video length to better fit campaign objectives.
Amazon also reported that Sponsored Brands campaigns using video achieve an average click-through rate that is 30% higher than campaigns without video elements. While the tool supports short animated scenes and enhanced creative flexibility for Amazon video advertising, the company noted that it remains better suited for shorter video formats than longer narrative-driven content.
Amazon Ads Launches New AI-Powered Video Generation Tool By Victoria McNally“We’re seeing that those who are using the tool are advertising the products for the very first time.”
