Can’t decide how to manage your PPC? Use this guide to learn about the Amazon PPC mastery tier list, so you can compare your options and choose the best fit for your business.
Amazon PPC management is an essential part of selling on Amazon. It helps your products stay visible to shoppers and directly impacts your sales and profitability.
With so many ways to manage PPC, choosing the right one can be overwhelming. You can hire an Amazon agency, use automation software, or get a specialist, but each option has pros and cons.
That’s why we created this tier list to break down your choices. We’ll cover the strengths, weaknesses, and ideal use cases for each approach.
Amazon PPC Mastery Tier List
This tier list ranks Amazon PPC management options based on experience and effectiveness. Each tier represents a different level of skill, automation, or strategic capability.
S: Agency or 10-Year Specialist
This is the highest level of Amazon PPC management, offering deep expertise and data-driven strategies. Agencies and 10-year specialists have extensive experience, allowing them to anticipate trends and handle complex advertising challenges.
Pros
- Proven track record of managing successful PPC campaigns across multiple accounts.
- Ability to adapt strategies based on changing Amazon algorithms and marketplace trends.
- Experience handling large budgets and scaling campaigns effectively.
Cons
- The cost might be expensive for smaller sellers or startups.
A: Multibrand In-House Marketing Specialist
These specialists manage PPC campaigns for multiple brands within a company, typically handling three to five or more. Their exposure to different product categories allows them to refine strategies based on diverse market insights.
Pros
- Strong understanding of the company’s specific products and brand goals.
- Access to multiple data points across different categories, improving decision-making.
Cons
- If they leave the company, their knowledge and expertise go with them.
- Limited exposure compared to agencies that handle a wider range of accounts.
B: Specialists That Use PPC Automation Software
Automation software helps specialists manage Amazon PPC by automating tasks like lowering ACoS, adding negative keywords, and maintaining campaigns. While useful for efficiency, these tools struggle with strategic decision-making and adapting to market changes.
Pros
- Saves time by automating repetitive PPC tasks.
- Helps maintain performance and control costs efficiently.
Cons
- Lacks the ability to scale campaigns effectively.
- Cannot adapt to seasonal trends or complex market shifts like a human can.
C: PPC Guy with 1 Year of Experience or Auto Campaigns
This tier includes individuals with about a year of PPC experience and Amazon’s auto campaigns. Both can provide decent results but struggle to scale and optimize effectively.
Pros
- Auto campaigns are easy to set up and require minimal effort.
- A person with one year of experience can handle basic PPC tasks.
Cons
- Limited ability to scale or optimize beyond surface-level performance.
- Lacks the strategic knowledge needed for long-term growth.
D: PPC Guy with a Certificate
This tier includes individuals who have a certification in Amazon PPC management but lack hands-on experience. While they may understand the theory, they often struggle with real-world execution.
Pros
- Shows initiative in learning the fundamentals of PPC.
- May understand Amazon’s recommended strategies and best practices.
Cons
- Lacks the practical experience needed to handle real PPC challenges.
- More likely to make costly mistakes compared to auto campaigns.
F: Not Running Amazon PPC
This tier represents sellers who choose not to run any Amazon PPC campaigns at all. The speaker considers this the worst approach due to its negative impact on sales and visibility.
Pros
- No advertising costs.
- Simple to manage since no PPC setup is required.
Cons
- Hurts SEO and organic ranking over time.
- Misses out on a significant portion of Amazon’s traffic, where most clicks go to ads.
Get S-Tier Amazon PPC Management
Running PPC ads is a must if you want to stay competitive on Amazon. Without it, your products lose visibility, your organic ranking suffers, and you miss out on valuable sales opportunities.
If you want S-tier status, our full-service Amazon agency can help. We’ll analyze your account and provide PPC strategies that could boost your sales.
