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Pros and Cons of Starting Your Own Amazon Account vs Leveraging Another’s

It recently dawned on me after setting up a couple dozen seller central accounts that not every seller really needs their own account. And while there are pros and cons to both options, starting your own account, vs leveraging another seller central account, many first time sellers may want to consider using someone else’s. What I mean by using someone else’s seller account is – sell your products at wholesale to another retailer on Amazon. Or give them a rev share. They handle keeping stuff in stock, all the customer service messages, reviews, marketing etc.

You can open a Seller Central account here.

If you are a manufacturer or wholeseller and have never sold on Amazon before, you should at the very least hire a consultant (such as myself…). Whether you launch your own account, or leverage another seller’s depends on your mission and resolve.

 

 

 

 

Pros of using your own seller account:

  1. Visibility into daily sales
  2. Control
  3. Everything is tied to single tax id
  4. You can spend more marketing dollars out of your own pocket

Pros of leveraging another’s account:

  1. Save $40 per month in Amazon seller account fee
  2. Less time required and far less setup
  3. Customer service messages, shipments, and other items are more easily handled for me as a consultant (less $ you have to pay me)
  4. Faster sales velocity due to prior account history
  5. Marketer likely knows how to better spend dollars to get sales

How many skus do you have?

  1. If you have 10 or less skus and sales under 50k a year – you should use someone else’s account.
  2. If you have 10+ skus and sales over 50k a year – you should be on your own seller central account.

Distribution control and MAP can also impact which direction makes the most sense.

Problems that can come up when you open a Seller Central Account:

  1. Identity documents Amazon requests don’t match and you can’t finish setup
  2. Multiple accounts. If your email or phone number are attached to another seller account you may get flagged and unable to sell.
  3. Bad bank account information
  4. Tax ID issues

If you run into any of these issues I can help you sort them out projects@myamazonguy.com

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 

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When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 

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The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 

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For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad